Recent Posts

Influencer Marketing
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Strategies Instructor at USC; photo by Elijah O’Donnell on Unsplash… What’s the difference between a “celebrity” and an “influencer”? That’s one of the many questions I was asked by columnist Samuel Scott for the British marketing mag The Drum.Read More
Amazon Prime Day
by Freddy Tran Nager, Founder of Atomic Tango + long-time Amazon customer and questioner… I’m reading Amazon’s press release about its Prime Day results (“Alexa, How Good Was Prime Day?”), and though it sounds impressive — “sales surpassed the previous Black Friday and Cyber Monday combined” — it left me wanting to know more.Read More
Adda Shoe Box
by Freddy Tran Nager, Founder of Atomic Tango + Packaging Aficionado… I must be part cat given my fixation with boxes. Shoe boxes, to be precise. While I like shoes, I don’t have a fetish for them. A few pairs will suffice. But the boxes?Read More
Arii of Instagram
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… File this under “surprising… but not really”: According to this BuzzFeed story, fashion “influencer” Arii failed to sell 36 T-shirts from her own brand, despite having 2.6 million followers.Read More
LIDA "Own The Controversy"
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor; photo from the LIDA agency ad campaign for the Jeff Koons rabbit sculpture… The following is the text of a speech I gave May 23 at an Influencers Industry Social Mixer sponsored by Erka Media. Once upon a time there lived two kings whose wealth was counted in the billions…Read More
campaign map
by Freddy Tran Nager, Founder of Atomic Tango + Planner of Marketing… A friend who runs an ad agency told me he just declined a prospective client. Even though that prospect was a great guy with a great business, he refused to pay for a campaign plan, and would only pay for the production work. I told my friend that I, too, would have passed. I see a marketing plan as the blueprint, the screenplay, the treasure map, so it’s undervalued at even $10,000 or $20,000. A plan also drawsRead More
Accenture-Droga5
by Jeffrey Hirsch, USC Adjunct Professor + President/Founder of The Right Brain Studio; featured image by Hirsch; this piece originally appeared on The Right Brain Studio blog… On April 3, 2019, Adweek reported that “Droga5, the creative agency known for its acclaimed campaigns for brands like Chase, Google, HBO, IHOP, The New York Times and Under Armour, has agreed to be acquired in full by Accenture Interactive, the marketing arm of international consulting firm Accenture.”Read More
Steelo' Art Metal Chair
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Spends Too Much Of His Life Sitting…Read More
In The Time It Takes To Get There
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Professor… With the influencer business fraught with fraud and fakery — all while flaunting “authenticity” — what better way to reveal truth than pointed satire?Read More
conformity
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Being Heard, Not Herded; photo by davide ragusa on Unsplash… Investors, entrepreneurs, and execs all love talking about “disruption,” so much so that they’ve worn out the word. But few companies can deliver that level of innovative thinking. The reason?Read More
fog
by Freddy Tran Nager, Founder of Atomic Tango + College Grad Still Deciding What He Should Have Majored In; image credit – modification of photo by Jakub Kriz on Unsplash… As much as I love reading and writing, I was just reminded how much I fear and loathe the study of it. Decades ago in high school, I enjoyed discussing The Heart of Darkness and Grapes of Wrath, and hearing the myriad ways we teenagers misused the word “irony.” Then I entered college and slammed into the GREAT FOG BANKRead More