Based in Los Angeles, Atomic Tango specializes in fusing creativity and strategy to solve marketing problems. While others just answer questions, we question the answers. Intrigued? Sample our writings below, dive deeper into this site, or simply drop us a line.

¡Viva la Evolución! Atomic Tango Does The Pivot


Atomic Tango News
evolucion

The other day a journalist interviewed me about “pivoting.” In case you missed the business-speak memo, “pivoting” means “changing direction” — it just sounds more athletic and deliberate than, “We changed our minds, alright?” It
keep reading

Brilliant Jerks? Bring ‘Em On! (And Why I Hate The Term “Team Player”)


Manifestos
Reed Hastings

LinkedIn’s wall is degenerating fast. It used to focus on careers and business discussions. Now it’s becoming Facebook, complete with people playing games and inspirational quote posters. For example, I recently came across this poster
keep reading

Amazon Dash: Put A Little Scan In Your Content Marketing Plan


Random Observations
AmazonDash

Just what you haven’t been waiting for…

“Who the hell would want that — even though it’s free?”

That’s what I first thought when I saw the Amazon Dash: a combo barcode-scanner and voice-decoder that lets you order food from AmazonFresh without a computer. keep reading