Based in Los Angeles, Atomic Tango specializes in fusing creativity and strategy to solve marketing problems. While others just answer the questions, we question the answers. Intrigued? Sample our writings below, dive deeper into this site, or simply drop us a line.

Report: Disney Pulls “Into The Woods” From Theaters In Response To Wolf Calls


Disney Corporation has canceled all screenings of the fairy tale movie Into The Woods in the wake of threats from an organization calling itself Wolves Incensed by Lupine Defamation (WILD).* WILD repeatedly called Disney’s phones
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If This Is Advertising “Effectiveness,” What Is Failure?

Case Studies
Samsung Ad Effectiveness - Not What It's Cracked Up To Be

Add “effective” to the list of marketing terms that no longer mean anything, alongside “authentic,” “leader,” “revolutionary,” “disruptive” and “engagement.” According to a misdirected study by research firm Ace Metrix, in 2014 Samsung reportedly had
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