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Welcome to the online lounge for creative professionals...

Pull up an Eames, pour yourself a chilled one, and enjoy our musings on marketing, media, and other mischief. Whatever your calling — writer or designer, actor or director, chef or mixologist — please make yourself at home.

Artwork by Mya Ayo

Marketing

Trader Joe's Smoked Sardines

Click Bait: Trader Joe’s Fishy Valentine’s Marketing

by Freddy J. Nager, Founder of Atomic Tango + Trader Joe’s Junkie… If we are what we eat, then I’m 99% Trader Joe’s. (In case you don’t know, Trader Joe’s is a beloved chain of low-priced gourmet food stores that’s more cult than grocery. Like Scientology with kale.) I’m lucky

February 8, 2016
Millennial Marketing
Facebook Fairy Tale

Media

Race Movie 2016

False Start: The “Race” Movie Trailer Misses A Step

by Freddy J. Nager, Founder of Atomic Tango + Stickler for Details… The movie “Race,” about American hero Jesse Owens, looks terrific. The sound? Well, that could use a little more work.

February 10, 2016
Dr. Sonjia Kenya
The Blue Agave

Missions

micromanaging boss meme

LinkedInanity — Dubious Wisdom From The LinkedIn Wall, Micromanaging Boss Edition

by Freddy J. Nager, Founder of Atomic Tango + LinkedIn Purist… The neighborhood is slowly deteriorating. Not my physical one in L.A., which is gentrifying so fast even the pigeons have to take out loans to eat.

January 30, 2016
Shakespeare's First Folio
eaglets

Materialism

Skagen Holst watch

Just A Second Here: A Quick Note About Watch Marketing

by Freddy J. Nager, Founder of Atomic Tango + Nascent Horologist… I love watches – particularly inexpensive ones that make up in design what they might lack in craftsmanship or materials. I’ll crave a quartz-powered $200 Seiko any day over an automatic Rolex that costs more than my car. (I

February 8, 2016
Tech CEO Fashion
Cobalt Valkyrie Personal Aircraft

Martinis

Idle Hour Love Child

Idle Worship: The Love Child Cocktail At Idle Hour

by Kim Tronic, Resident Cocktail Mistress… As much as I love my Chuck Taylors and baggy jeans, I burn with envy for fashions circa the 1920s. Beads. Sequins. Flowers. And OMG petticoats. And ever hear of “programmatic architecture?” It basically means “buildings that look like stuff.” In those days, when

December 13, 2015
Chris's Manhattan at Kendall's Brasserie
Mama Shelter
Culver Hotel
Redeemer Cocktail at Big Bar
Kim's Mountain Mule

About Atomic Tango

Launched in the year ‘007 (of course), Atomic Tango set out as a marketing agency, developing strategies and creative communications for clients of all stripes. Along the way we loved to talk shop and the lifestyle of the creative class. Some of these perspectives and passions found their way into the Atomic Tango blog — but we wanted to do more. Since we believe evolution is a mandate, not a theory, we transformed our blog into this digital zine for those who stir the imagination to leave the competition shaken.

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