Based in Los Angeles, Atomic Tango specializes in fusing creativity and strategy to solve marketing problems. While others just answer the questions, we question the answers. Intrigued? Sample our writings below, dive deeper into this site, or simply drop us a line.

If This Is Advertising “Effectiveness,” What Is Failure?

Case Studies
Samsung Ad Effectiveness - Not What It's Cracked Up To Be

Add “effective” to the list of marketing terms that no longer mean anything, alongside “authentic,” “leader,” “revolutionary,” “disruptive” and “engagement.” According to a misdirected study by research firm Ace Metrix , in 2014 Samsung reportedly
keep reading