Recent Posts

Influencer Marketing
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Strategies Instructor at USC; photo by Elijah O’Donnell on Unsplash… What’s the difference between a “celebrity” and an “influencer”? That’s one of the many questions I was asked by columnist Samuel Scott for the British marketing mag The Drum.Read More
nonprofit pricing
by Freddy Tran Nager, Founder of Atomic Tango + Consultant to Nonprofits, Dotcoms, and Dreamers; photo by Kat Yukawa on Unsplash… What do charity organizations and most Web 2.0 companies have in common? None make a profit. (Apparently, someone convinced dotcoms that .) But they all still have prices — just not in the traditional sense of numbers on a tag…Read More
LinkedIn Top Posts
by Freddy Tran Nager, Founder of Atomic Tango + LinkedIn Semi-Enthusiast… On the surface, this sounds good: social media platforms like LinkedIn are now promoting “higher quality” posts and burying junk posts. What’s not to love?Read More
jargon
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Knows Jargon Enough To Avoid It; image by Mabdul via Wikimedia Commons… Many companies readily blame the competition for their struggles. For example, how many lackluster retailers have you seen blame Amazon? In many cases, it’s their marketing (or lack of it) holding them back…Read More
derailed train
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Doesn’t Like One-Track Minds… Think your company or nonprofit organization is on the right track? See if your executives regularly do any of the following…Read More
rule of seven
by Freddy Tran Nager, Founder of Atomic Tango + Nonbeliever in Lucky Numbers; photo by Maciej Pienczewski on Unsplash… The market space abounds with myths. Some state that social media is a substitute for advertising (never). Others claim that consumers want relationships with brands (rarely). And it’s not just amateurs who tout these myths; agencies and consultants also cite them and, worse, implement them into their campaigns for clients…Read More
how to be a professional
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professional; photo by Brooke Lark on Unsplash… The market hasn’t been this combative since the Greeks went shopping in downtown Troy. What few jobs arise get swarmed by hungry mobs, throwing elbows, and slinging resumes for a shot at a steady paycheck. Even table-waiting gigs attract over 100 applicants each while requiring multiple interviews, references, and your first born, all for the opportunity to say, “Would you like fries with that?” Well, despair not, valiant readers: there’s a way to survive this chaosRead More
by Freddy Tran Nager, Founder of Atomic Tango + Creative Strategist… OK, let me get this straight: A sports fashion brand run by savvy marketing pros and brilliant designers creates a text-driven promo piece… then ruins it with bad typography?Read More
Kraft Heinz FAIL
by Freddy Tran Nager, Founder of Atomic Tango + Condiment Contrarian… Oy, what a disgusting mess.Read More
Wolf Pack Meme
by Freddy Tran Nager, Founder of Atomic Tango + Animal Lover (Not Follower)… Here’s another doozy from the increasingly inane LinkedIn wall: “A wolf pack: the first 3 are the old or sick, they give the pace to the entire pack. If it was the other way round, they would be left behind, losing contact with the pack. In case of an ambush they would be sacrificed. Then come 5 strong ones, the front line. In the center are the rest of the pack members, then the 5 strongest following.Read More
Vespa logo
by Freddy Tran Nager, Founder of Atomic Tango + Copywriter Who Loves To Envy The Work Of Others… Here’s hoping magazines stage a revival so we’ll always have print ads like these…Read More