Recent Posts

Influencer Marketing
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Strategies Instructor at USC; photo by Elijah O’Donnell on Unsplash… What’s the difference between a “celebrity” and an “influencer”? That’s one of the many questions I was asked by columnist Samuel Scott for the British marketing mag The Drum.Read More
Vespa logo
by Freddy Tran Nager, Founder of Atomic Tango + Copywriter Who Loves To Envy The Work Of Others… Here’s hoping magazines stage a revival so we’ll always have print ads like these…Read More
business weasels
by Freddy Tran Nager, Founder of Atomic Tango + Professional Weasel Watcher… A dark corporate conference room. A loud THUD breaks the silence and a voice cries out…Read More
young shopper
by Freddy Tran Nager, Founder of Atomic Tango + Dude Now Definitely In The Older Demo; photo by Jomjakkapat Parrueng on Unsplash… A running gag in my marketing classes was that every student-crafted plan consisted of “using social media to target Millennials.” Then one day the business world woke up to the fact that organic social media never really worked very well. So my savvier students started creating multichannel marketing plans… targeting Millennials.Read More
Ignoring The Signs
by Freddy Tran Nager, Founder of Atomic Tango LLC + Avid Reader; photo by Micaela Parente on Unsplash… In this hive of scum and villainy we call the Internet, you’ve likely met all shades of dubious characters: trolls, stalkers, spies, Republicans. Here’s one group that’s not nearly as harmful but just as annoying: the illiterati. These are people who refuse to read yet act like they do. They tend to fall into one or more of the following categories…Read More
High Sierra Classic Plus Showerhead in action
by Freddy Tran Nager, Founder of Atomic Tango + Semi-Professional Shower Connoisseur; featured photo by High Sierra… Who doesn’t like getting into a little hot water?Read More
Watch Branding
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Watches And Brands… Knowing I love watches, Amazon recently recommended an Italian brand I’d never heard of: Brismassi Esetti. At least it sounds Italian. And at first glance, it looked pretty sharp: a clean design, only 8mm thick, with an Italian leather band and a Japanese movement. Yet at only $45.88, the low price waved a red flag — why so cheap?Read More
Deer In The Headlights
by Freddy Tran Nager, Founder Of Atomic Tango LLC + Professor Who Loves To Cold Call His Students; photo by Fabrice Florin via Wikimedia Commons… Picture yourself in a class or business meeting. You don’t have a pressing thought or opinion on the current topic — indeed, your mind is wandering to what you’d like to have for dinner — when suddenly you hear your name called along with the question, “What do you think?”Read More
Instagram Vending Machine
by Freddy Tran Nager, Founder of Atomic Tango LLC; photo and video by Vasily Sonkin… It’s no secret that most social media data can be faked. Likes, followers, views, even comments — name it, you can buy it. What most people don’t realize is how easy it is to do so. How easy?Read More
competitive strategy
by Freddy Tran Nager, Founder of Atomic Tango LLC + Guy Who Loves a Challenge… Never shy from competition. You’re going to have it, if not now, then as soon as you create a viable market. So if you see a field of competitors, don’t give up, even if they have a head start. Challenge them by being DIFFERENT and BETTER — particularly if they play the traditional way…  Read More