All posts by Emir Phillips

Currently working toward his PhD, Emir Phillips is an Adjunct Professor at International American University, a Financial Planner, and a history and football buff. For this former LA native now living in L.A., the Saints aren't just a team – they're a sect. Emir is also the author of Lucitan: A Christian Punk Novel, which tells of the Devil's attempt to save New Orleans.

Who Dat? Nation

Posted On April 1, 2012By Emir PhillipsIn Media

Letter to Who Dat Nation – Saints and Sinners

by Emir Phillips, MBA/JD/Etc., Novelist + Diehard Saints Fan… Editor’s Intro: Why is there a diatribe about New Orleans Saints football, crime, and punishment on this site? First, it’s a knee-deep, Mississippi-mud-thick, Tabasco-and-vitriol-infused jambalaya about football, and we love some spicy good writing about the world’s greatest sport. Then, for us marketers, this fan’s rant is a classic example of how one of the most powerful brands in the world, the NFL, is far from being “customer centric.” is the trendy new strategy favored by almost no one but naïve marketing writers. AsRead More