All posts by Freddy Tran Nager



Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

campaign map
by Freddy Tran Nager, Founder of Atomic Tango + Planner of Marketing… A friend who runs an ad agency told me he just declined a prospective client. Even though that prospect was a great guy with a great business, he refused to pay for a campaign plan, and would only pay for the production work. I told my friend that I, too, would have passed. I see a marketing plan as the blueprint, the screenplay, the treasure map, so it’s undervalued at even $10,000 or $20,000. A plan also drawsRead More
Steelo' Art Metal Chair
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Spends Too Much Of His Life Sitting;… As I sit here in my functional office chair awaiting the final season of Game Of Thrones, I find myself coveting a new throne of my own…Read More
In The Time It Takes To Get There
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Professor… With the influencer business fraught with fraud and fakery — all while flaunting “authenticity” — what better way to reveal truth than pointed satire?Read More
conformity
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Being Heard, Not Herded; photo by davide ragusa on Unsplash… Investors, entrepreneurs, and execs all love talking about “disruption,” so much so that they’ve worn out the word. But few companies can deliver that level of innovative thinking. The reason?Read More
fog
by Freddy Tran Nager, Founder of Atomic Tango + College Grad Still Deciding What He Should Have Majored In; image credit – modification of photo by Jakub Kriz on Unsplash… As much as I love reading and writing, I was just reminded how much I fear and loathe the study of it. Decades ago in high school, I enjoyed discussing The Heart of Darkness and Grapes of Wrath, and hearing the myriad ways we teenagers misused the word “irony.” Then I entered college and slammed into the GREAT FOG BANKRead More
nonprofit pricing
by Freddy Tran Nager, Founder of Atomic Tango + Consultant to Nonprofits, Dotcoms, and Dreamers; photo by Kat Yukawa on Unsplash… What do charity organizations and most Web 2.0 companies have in common? None make a profit. (Apparently, someone convinced dotcoms that .) But they all still have prices — just not in the traditional sense of numbers on a tag…Read More
LinkedIn Top Posts
by Freddy Tran Nager, Founder of Atomic Tango + LinkedIn Semi-Enthusiast… On the surface, this sounds good: social media platforms like LinkedIn are now promoting “higher quality” posts and burying junk posts. What’s not to love?Read More
jargon
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Knows Jargon Enough To Avoid It; image by Mabdul via Wikimedia Commons… Many companies readily blame the competition for their struggles. For example, how many lackluster retailers have you seen blame Amazon? In many cases, it’s their marketing (or lack of it) holding them back…Read More
derailed train
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Doesn’t Like One-Track Minds… Think your company or nonprofit organization is on the right track? See if your executives regularly do any of the following…Read More
rule of seven
by Freddy Tran Nager, Founder of Atomic Tango + Nonbeliever in Lucky Numbers; photo by Maciej Pienczewski on Unsplash… The market space abounds with myths. Some state that social media is a substitute for advertising (never). Others claim that consumers want relationships with brands (rarely). And it’s not just amateurs who tout these myths; agencies and consultants also cite them and, worse, implement them into their campaigns for clients…Read More