All posts by Freddy Tran Nager



Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

by Freddy Tran Nager, Founder of Atomic Tango + USC MBA Class of 2005… Once upon a time in business school — the two years of glorified math courses that gave me an MBA — I decided to spend my final semester chronicling some of the crassness and craziness in the curriculum and the biz community at large.Read More
Parasite Movie Poster
by Freddy Tran Nager, Founder of Atomic Tango + Former Hollywood Denizen… Why is everyone surprised that Parasite won the Screen Actors Guild (SAG) award for “best performance by a cast in a motion picture”?Read More
Mark Ritson in MarketingWeek
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Resists Stereotypes; above image and bio from MarketingWeek… I’ve long railed against the lazy stereotype “millennials” (see my post about the L.A. Rams’ misguided marketing). In fact, I recently barred my students from using the word “millennials” —  along with “Gen X/Y/Z” and “Baby Boomers” — in class assignments. (I also banned “authentic” for various reasons.) My censorship appears to have improved their analytical work, so I’m now considering other words to prohibit.Read More
Kyle Le Family Reunion Video
by Freddy Tran Nager, Founder of Atomic Tango + Kyle’s Proud Professor… This is the true story of one of my students — a story filled with accomplishments and emotions and valuable insights. I just had to write it up and share…Read More
frustrated copywriter
by Freddy Tran Nager, Founder of Atomic Tango LLC + Copywriter for over 30 years; photo by JESHOOTS.COM on Unsplash… For a school project, my copywriting students were upset that their client (not me) had rewritten their work. They asked me what they could do. I thought, “Welcome to the real world…”Read More
Outsource Marketing Makeover
by Freddy Tran Nager, Founder of Atomic Tango + Branding Junkie… I’m digging the rebranding of my friend Patrick Byers‘ agency, Outsource Marketing…Read More
Bobby Borg with Freddy Nager
by Freddy Tran Nager, Founder of Atomic Tango + Former Music Industry Guy… Many marketers get called “rock stars” — though most are more Milli Vanilli than Mick Jagger. Then there’s Bobby Borg, who is literally a rock star in the field…Read More
millennial nuns
by Freddy Tran Nager, Founder of Atomic Tango + And Nonbeliever in “Millennials”; photo by Jon Tyson on Unsplash… Here’s another example of how contrived age-based segments (millennials, Gen Y, Gen Z, etc.) make “experts” look absurd…Read More
ghosting
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Ain’t Afraid Of No Ghosts; photo by Stefano Pollio on Unsplash… The business world seems more haunted than ever, with increasing reports of “ghosting” experiences…Read More
Gene Fowler Quote
Q: Dear Freddy: Can you recommend any books that would help me with writing techniques for marketing? Or does your writing come mostly through a lot of practice? — KC at USCRead More