All posts by Freddy J. Nager



Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

How To Fix Retail And What To Drink
by Freddy J. Nager, Founder of Atomic Tango LLC + Talking Enthusiast… Move aside, Sriracha, there’s a new claimant to the spicy condiment crown — Tajin Clasico. In my latest podcast, I explain why I prefer Tajin, and how it’s a key ingredient in a killer summer barbecue beverage, the chelada. But first, I address one of the most talked-about topics in business right now: the implosion of retail stores in America. In my previous podcast, I noted that the dizzying decline has less to do with the Internet and moreRead More
Marketing Plan For New Business
Q: Dear Freddy: I’m setting up my own business in India where I’ll be teaching meditation and techniques on “mind management.” I’ve gotten a certification from the appropriate agencies and I also teach well, per the feedback I’ve received across different countries. How should I prepare my marketing plan and conduct local research? — A.S. in India A: Dear A.S.: Regardless of the country, these basic steps toward creating a campaign should work: Define both THE PROBLEM your new company will solve (e.g., not enough meditation practices in the market) andRead More
Ireland's Wild Atlantic Way

Posted On May 27, 2017By Freddy J. NagerIn Materialism

The Creative Jetsetter: Ireland’s Wild Atlantic Way

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Doesn’t Travel Nearly Enough… If a storm like this were to hit Los Angeles, the local news would cover it all day — make that all week — with sodden reporters stumbling around and calling it something like Mega Tempest 2017™. Here in Ireland’s aptly named Wild Atlantic Way, the locals refer to it as “a Tuesday.”Read More
Podcasting
by Freddy J. Nager, Founder of Atomic Tango, Long-Time Listener, First-Time Podcaster… I decided to take the audio plunge and launch my own podcast…Read More
Failure To Communicate

Posted On April 10, 2017By Freddy J. NagerIn Marketing

Jargon Alert: Time For Some “Market-Moving Dialogue”

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Speaks Jargon… Quick, can you guess what this company is selling?Read More
Why Work Never Gets Done
by Freddy J. Nager, Founder of Atomic Tango + Professional Procrastinator… The following story is based on actual events. So you made yourself a short to-do list for this Sunday, and figured you would even have time to maybe watch a movie tonight. But just as you start getting to work… 1. You hear your cat complaining from the other room, so you go over and see that the litter box could use a refill. As you pour more litter into the box, your phone rings, and by reaching forRead More
Stop! Don't make me watch any more!
by Freddy J. Nager, Founder of Atomic Tango + Former Car Advertising Guy… Every now and then an ad campaign makes us viewers lunge for our TV remote controls, either to change the channel or simply mute the annoying spots.Read More
Literary Fog

Posted On March 9, 2017By Freddy J. NagerIn Media

Gag Reflection: Remembering Why I Didn’t Major In Lit

by Freddy J. Nager, Founder of Atomic Tango + College Grad Still Trying to Figure Out What He Should Have Majored In… As much as I love reading and writing, I was just reminded how much I fear and loathe the study of it. Back in high school, I enjoyed discussing the symbolism in “The Heart of Darkness” and “Grapes of Wrath,” and hearing all the different ways we teenagers used the word “irony” without really understanding what it meant. Then I entered college and slammed into the GREAT FOGRead More
I can't bear to look...

Posted On February 25, 2017By Freddy J. NagerIn Media

I Can’t Bear To Look: Why Johnny Can’t Write

by Freddy J. Nager, Founder of Atomic Tango, Professional Writer, and Teacher… This is the first sentence in a recent academic journal article on “improving writing”:Read More
Parmesan Cheese Grating
by Freddy J. Nager, Founder of Atomic Tango + Cheese Addict… Raise your fork if you like your spaghetti to look like a blizzard hit it.Read More