All posts by Freddy J. Nager



Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

Why Work Never Gets Done
by Freddy J. Nager, Founder of Atomic Tango + Professional Procrastinator… The following story is based on actual events. So you made yourself a short to-do list for this Sunday, and figured you would even have time to maybe watch a movie tonight. But just as you start getting to work… 1. You hear your cat complaining from the other room, so you go over and see that the litter box could use a refill. As you pour more litter into the box, your phone rings, and by reaching forRead More
Stop! Don't make me watch any more!
by Freddy J. Nager, Founder of Atomic Tango + Former Car Advertising Guy… Every now and then an ad campaign comes around that makes us viewers lunge for our TV remote controls, either to change the channel or simply to mute the annoying spots.Read More
Literary Fog

Posted On March 9, 2017By Freddy J. NagerIn Media

Gag Reflection: Remembering Why I Didn’t Major In Lit

by Freddy J. Nager, Founder of Atomic Tango + College Grad Still Trying to Figure Out What He Should Have Majored In… As much as I love reading and writing, I was just reminded how much I fear and loathe the study of it. Back in high school, I enjoyed discussing the symbolism in “The Heart of Darkness” and “Grapes of Wrath,” and hearing all the different ways we teenagers used the word “irony” without really understanding what it meant. Then I entered college and slammed into the GREAT FOGRead More
I can't bear to look...

Posted On February 25, 2017By Freddy J. NagerIn Media

I Can’t Bear To Look: Why Johnny Can’t Write

by Freddy J. Nager, Founder of Atomic Tango, Professional Writer, and Teacher… This is the first sentence in a recent academic journal article on “improving writing”:Read More
Parmesan Cheese Grating
by Freddy J. Nager, Founder of Atomic Tango + Cheese Addict… Raise your fork if you like your spaghetti to look like a blizzard hit it.Read More
Sold Out

Posted On February 12, 2017By Freddy J. NagerIn Marketing

Ask Freddy: Why Do Some Websites Still Show Sold-Out Products?

Q: Dear Freddy: I noticed that this particular company sometimes leaves sold-out items on its website, and I was wondering what its tactic might be. – S.F. in L.A.Read More
Winston Churchill - Artist

Posted On February 1, 2017By Freddy J. NagerIn Missions

A Total Eclipse Of The Arts? Why It Matters And What We Can Do

by Freddy J. Nager, Founder of Atomic Tango + Guy Whose Career Would be Nothing without the Arts… Since this is a website for creative professionals, I would be remiss to not comment on the threat to the National Endowment of the Arts. Although its budget is relatively minuscule — a mere $148 million in 2016 compared to the $437 million budget for military marching bands (yes, really) and the overall $3.54 trillion federal budget— the positive impact of the arts can’t be ignored. Randy Cohen, Vice President of ResearchRead More
2017 Marketing and Media Predictions

Posted On December 22, 2016By Freddy J. NagerIn Media

Look Out Ahead! 2017 Predictions for Marketing, Media, and Mischief

by Freddy J. Nager, Found of Atomic Tango + Amateur Prognosticator… Based on my observations of trends in demographics, business, technology, and politics, I’ve concocted and contrived these predictions for the new year and beyond. Maybe way way WAY beyond. But if 2017 is anywhere near as capricious as 2016, these could all happen. Or the zombie apocalypse will finally arrive. In any case, here are my forecasts in no particular disorder… SIRI-OUSLY NOW: Touch screens are so two years ago. Instead, animated chatbots will take over brick-and-mortar retail toRead More
Worn & Wound Watch Straps
by Freddy J. Nager, Founder of Atomic Tango + Amateur Horologist… I dig on wristwatches: reading about them, window shopping them, and occasionally adding an unusual artifact to my modest collection. For a while I collected vintage Russian watches, which are usually mechanical (no batteries) and remarkably cheap. Since many don’t come with bands, I discovered the bonus diversion of matching watch heads with the right accessories. And that’s how I stumbled upon Worn & Wound. Their striking handcrafted leather straps popped up in my Google searches, with their HorweenRead More
Beware of "Baited Breath"

Posted On November 3, 2016By Freddy J. NagerIn Media

Writing Wrongs: The Classic Bait And Bate Switch

by Freddy J. Nager, Founder of Atomic Tango + Copy Editor Who Can’t Resist… It’s a common mistake: writing “baited breath” instead of “bated breath.” I just didn’t expect it in the official publication of the American Marketing Association (October 2016 issue). But there it glared at me from an article about another mistake, Apple’s born-to-be-lost cordless AirPods. Of course, we all know that “bated” means anxious or excited, while “baited” refers to a loaded trap. Whenever I see “baited breath,” I visualize someone with a worm on a hookRead More