All posts by Freddy J. Nager



Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

I can't bear to look...

Posted On February 25, 2017By Freddy J. NagerIn Media

I Can’t Bear To Look: Why Johnny Can’t Write

by Freddy J. Nager, Founder of Atomic Tango, Professional Writer, and Teacher… This is the first sentence in a recent academic journal article on “improving writing”:Read More
Parmesan Cheese Grating
by Freddy J. Nager, Founder of Atomic Tango + Cheese Addict… Raise your fork if you like your spaghetti to look like a blizzard hit it.Read More
Sold Out

Posted On February 12, 2017By Freddy J. NagerIn Marketing

Ask Freddy: Why Do Some Websites Still Show Sold-Out Products?

Q: Dear Freddy: I noticed that this particular company sometimes leaves sold-out items on its website, and I was wondering what its tactic might be. – S.F. in L.A.Read More
Winston Churchill - Artist

Posted On February 1, 2017By Freddy J. NagerIn Missions

A Total Eclipse Of The Arts? Why It Matters And What We Can Do

by Freddy J. Nager, Founder of Atomic Tango + Guy Whose Career Would be Nothing without the Arts… Since this is a website for creative professionals, I would be remiss to not comment on the threat to the National Endowment of the Arts. Although its budget is relatively minuscule — a mere $148 million in 2016 compared to the $437 million budget for military marching bands (yes, really) and the overall $3.54 trillion federal budget— the positive impact of the arts can’t be ignored. Randy Cohen, Vice President of ResearchRead More
2017 Marketing and Media Predictions

Posted On December 22, 2016By Freddy J. NagerIn Media

Look Out Ahead! 2017 Predictions for Marketing, Media, and Mischief

by Freddy J. Nager, Found of Atomic Tango + Amateur Prognosticator… Based on my observations of trends in demographics, business, technology, and politics, I’ve concocted and contrived these predictions for the new year and beyond. Maybe way way WAY beyond. But if 2017 is anywhere near as capricious as 2016, these could all happen. Or the zombie apocalypse will finally arrive. In any case, here are my forecasts in no particular disorder… SIRI-OUSLY NOW: Touch screens are so two years ago. Instead, animated chatbots will take over brick-and-mortar retail toRead More
Worn & Wound Watch Straps
by Freddy J. Nager, Founder of Atomic Tango + Amateur Horologist… I dig on wristwatches: reading about them, window shopping them, and occasionally adding an unusual artifact to my modest collection. For a while I collected vintage Russian watches, which are usually mechanical (no batteries) and remarkably cheap. Since many don’t come with bands, I discovered the bonus diversion of matching watch heads with the right accessories. And that’s how I stumbled upon Worn & Wound. Their striking handcrafted leather straps popped up in my Google searches, with their HorweenRead More
Beware of "Baited Breath"

Posted On November 3, 2016By Freddy J. NagerIn Media

Writing Wrongs: The Classic Bait And Bate Switch

by Freddy J. Nager, Founder of Atomic Tango + Copy Editor Who Can’t Resist… It’s a common mistake: writing “baited breath” instead of “bated breath.” I just didn’t expect it in the official publication of the American Marketing Association (October 2016 issue). But there it glared at me from an article about another mistake, Apple’s born-to-be-lost cordless AirPods. Of course, we all know that “bated” means anxious or excited, while “baited” refers to a loaded trap. Whenever I see “baited breath,” I visualize someone with a worm on a hookRead More
GSD Mode

Posted On October 31, 2016By Freddy J. NagerIn Marketing

Caught On Tape: Strategy vs Marketing + What Really Matters

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Sure Likes To Talk… I had the chance to sit (actually, Skype) with Joshua Smith, a dynamic and popular podcaster, realtor, personal coach, and fitness expert (see his site, GSD Mode). Although I’m not a video person — I prefer to lecture live or write — speaking to someone as informed and energetic as Josh made it easy. The chat was scheduled for 30-45 minutes, but an entire hour and a half flew by. Please check out the fullRead More
by Freddy J. Nager, Founder of Atomic Tango + Tchotchke Junkie… A certain trait of the adult male nerd species drives my wife crazy: our penchant for collecting toys that we like to display around our work areas. My wife calls them “dust magnets.” Of course, we adult male nerds know them for what they truly are: visual caffeine to spruce up our man caves and help us survive desk life. And just like coffee, an industry has sprung up to feed the need. To give you an idea ofRead More
Chatbooks
by Freddy J. Nager, Founder of Atomic Tango, Copywriter + Guy Who Loves Kids As Long As They Belong To Other People… I’m not a mom (at least not the last time I checked). I don’t have a horde of kids running around the house (unless you count my cats). And I don’t scrap book (scrap box, yes — because what better place for photos and other mementos than a cardboard box?). But I love this vid for startup Chatbooks. I’ve enjoyed repeat viewings. In fact, I want a sequelRead More