All posts by Freddy J. Nager

Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

Atomic Tango

Posted On March 17, 2018By Freddy J. NagerIn About Atomic Tango

Time For A Third Party

America’s traditional two-party system has us mired in the muck, with neither side willing to question itself. Here at Atomic Tango, we prefer to stir things up. Ideally with a swizzle stick. Although launched as a marketing consultancy, we’ve evolved into a creative strategy company involved in publishing, launching new ventures, conducting marketing forensics, celebrating creativity, and questioning the answers — even our own. Martin Luther King, Jr., once said, “Human salvation lies in the hands of the creatively maladjusted.” We agree. And if you do, too, then come joinRead More
competitive strategy

Posted On March 17, 2018By Freddy J. NagerIn Marketing

Competitive Strategy (A Sweet Demonstration)

by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Loves a Challenge… Never shy from competition. You’re going to have it, if not now, then as soon as you create a viable market. So if you see a field of competitors, don’t give up, even if they have a head start. Challenge them by being DIFFERENT and BETTER — particularly if they play the traditional way…  Read More
Caitlyn Jenner Humble Brag

Posted On March 13, 2018By Freddy J. NagerIn Media

How To Humble Brag (Hint: Don’t Say “Humbled”)

by Freddy J. Nager, Founder of Atomic Tango + Guy Honored to be Humble… Every day I challenge my computer to chess. “Bring it on!” I say. And every day I vow, “Today’s the day I turn the tables on that non-sentient tormentor!” But every single day my computer beats me soundly. That humbles me. Sometimes I look in the mirror immediately after a workout and think, “Not bad, old man.” Then I look in the mirror immediately after I wake up in the morning and think, “Age is aRead More
"The Post" Movie Poster

Posted On January 3, 2018By Freddy J. NagerIn Media

Start The Presses: Why Every American Should See The Post

by Freddy J. Nager, Founder of Atomic Tango + Journalism Junkie… How could I resist an invitation to see The Post? Newspapers have not only informed my life, they helped shape it. My father graduated from USC’s School of Journalism (now called the Annenberg School) where I teach today (no, that wasn’t planned — life just has an odd way of working like that). I served as editor of my high school newspaper for 2 years, and in college I took photos for the campus daily. After graduation, I wroteRead More
Dan Roam, "The Back Of The Napkin"
by Freddy J. Nager, Founder of Atomic Tango LLC; an earlier version of this story appeared on Jawbone.TV… For author Dan Roam, it began with a living nightmare. As he writes in his book, The Back of the Napkin, a colleague in his consulting firm had a medical emergency, so he asked Roam to cover for a speech the next day. Roam agreed “only to learn later that the speech was to take place in Sheffield, England (we were in New York) to an audience of educational experts appointed byRead More
zombie economy
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Did A Fair Amount Of Shopping This Xmas; Photo by Daniel Jensen on Unsplash… Just this summer, many “experts” proclaimed the death of American brick-and-mortar retail, and that Amazon would eat everyone’s lunch. When Amazon subsequently bought Whole Foods (make that “organic free-range lunch”), the same experts sang dirges for all the supermarkets. Consequently, the stock of competitors like Costco plunged. (BTW, I’m still waiting for one of these experts to explain the contradiction between “consumers are shifting toRead More
MacBook Air

Posted On December 9, 2017By Freddy J. NagerIn Materialism

Air Apparent: Why I Rushed To Buy A MacBook Air

by Freddy J. Nager, Founder of Atomic Tango LLC + Apple hOStage… I didn’t need a new computer. My 2010 MacBook Pro is somehow still running strong — now 2 years longer than any previous computer I’ve owned over the past 30 years. (Knock on wood — just by typing this I may curse my Mac.) Plus, my 2010 MacBook Pro includes features no longer available on a new Mac, such as a matte screen (glossy = annoying reflections) and a built-in DVD player (yes, some of us still useRead More
Boycott L.A. Weekly

Posted On December 6, 2017By Freddy J. NagerIn Media

Devoured: How The Dark Side Silenced The L.A. Weekly

by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Misses Alternative Newspapers… I used to read the L.A. Weekly (the alternative newspaper of Los Angeles) back when it was nearly the size of deep dish pizza — and almost as delicious, filled with no-holds-barred political articles and small theatre reviews and creative writers who wouldn’t get a shot in any other L.A. publication. Plus, it was free. The Weekly came out every Thursday, and my friends and I made it a point to rush out and grabRead More
David Fincher Technique

Posted On October 24, 2017By Freddy J. NagerIn Media

Eye Catching: One Secret To David Fincher’s Film Technique

by Freddy J. Nager, Founder Of Atomic Tango LLC; this article contains affiliate links, and buying through them may benefit the Atomic Tango martini fund… The first DVD I ever bought was Fight Club, and not just because it was based on the inventive and incendiary novel by Chuck Palahniuk. (One of my favorite books.) Throw in Fincher’s directorial prowess and the compelling lead performances, and Fight Club warranted watching again and again and again. (Plus, the film blows up Century City, where I used to live for two unpleasantRead More
US Forest Service Cocktail Construction Chart
by Freddy J. Nager, Founder of Atomic Tango + Amateur Mixologist… Let’s drink a toast to men of creativity and humor in official positions. More specifically, let’s drink a toast to Cleve Colbert “Red” Ketcham, the late great U.S. Forest Service Regional Engineer who gave us, for perpetuity, the Cocktail Construction Chart. Immortalized in the U.S. National Archives Catalog as item #7035823 (download your copy here), the chart was created shortly after Nixon resigned in 1974 — a very good reason to celebrate. Given the names of the people whoRead More