All posts by Freddy Tran Nager



Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

Watch Branding
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Watches And Brands… Knowing I love watches, Amazon recently recommended an Italian brand I’d never heard of: Brismassi Esetti. At least it sounds Italian. And at first glance, it looked pretty sharp: a clean design, only 8mm thick, with an Italian leather band and a Japanese movement. Yet at only $45.88, the low price waved a red flag — why so cheap?Read More
Deer In The Headlights
by Freddy Tran Nager, Founder Of Atomic Tango + Professor Who Loves To Cold Call His Students; photo by Fabrice Florin via Wikimedia Commons… Picture yourself in a class or business meeting. You don’t have a pressing thought or opinion on the current topic — indeed, your mind is wandering to what you’d like to have for dinner — when suddenly you hear your name called along with the question, “What do you think?”Read More
Instagram Vending Machine
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… Although it’s April Fools Day, this is no joke. Everyone knows that most social media data can be faked. Likes, followers, views, even comments — name it, you can buy it. What most people don’t realize is how easy it is to do so…Read More
competitive strategy
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves a Challenge… Never shy from competition. You will face it, if not now, then as soon as you create a viable market. So if you see a field of competitors, don’t give up, even if they have a head start. Challenge them by being DIFFERENT and BETTER — particularly if they play the traditional way…  Read More
Caitlyn Jenner Humble Brag
by Freddy Tran Nager, Founder of Atomic Tango + Guy Honored to be Humble… Every day I challenge my computer to chess. “Bring it on!” I say. And every day I vow, “Today’s the day I turn the tables on that non-sentient tormentor!” But every single day my computer beats me soundly. That humbles me. Sometimes I look in the mirror immediately after a workout and think, “Not bad, old man.” Then I look in the mirror immediately after I wake up in the morning and think, “Age is aRead More
"The Post" Movie Poster
by Freddy Tran Nager, Founder of Atomic Tango + Journalism Junkie… How could I resist an invitation to see The Post?Read More
Dan Roam, "The Back Of The Napkin"
by Freddy Tran Nager, Founder of Atomic Tango; an earlier version of this story appeared on Jawbone.TV… For author Dan Roam, it began with a living nightmare.Read More
zombie economy
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Did A Fair Amount Of Shopping This Xmas; Photo by Daniel Jensen on Unsplash… Just this summer, many “experts” proclaimed the death of American brick-and-mortar retail, and that Amazon would eat everyone’s lunch. When Amazon subsequently bought Whole Foods (make that “organic free-range lunch”), the same experts sang dirges for all the supermarkets. Consequently, the stock of competitors like Costco plunged. (BTW, I’m still waiting for one of these experts to explain the contradiction between “consumers are shifting toRead More
MacBook Air
by Freddy Tran Nager, Founder of Atomic Tango LLC + Apple hOStage… I didn’t need a new computer. My 2010 MacBook Pro is somehow still running — now 2 years longer than any previous computer I’ve owned over the past 30 years. (Knock on wood — just by typing this I might curse my Mac.) Plus, my 2010 MacBook Pro includes features no longer available on a new Mac, such as a matte screen (glossy = annoying reflections) and a built-in DVD player (yes, some of us still use DVD’sRead More
Boycott L.A. Weekly
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Misses Alternative Newspapers… I used to read the L.A. Weekly (the alternative newspaper of Los Angeles) when it was the size of deep dish pizza — and almost as delicious, filled with no-holds-barred political screeds and small-theatre reviews and creative writers who wouldn’t get a shot in any other L.A. publication. Big plus: it was free. The Weekly came out every Thursday, and my friends and I would rush out and grab a copy before they were all snappedRead More