All posts by Freddy Tran Nager



Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

Retail Hell
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Will Miss Shopping In Stores; modified illustration from Weird Tales magazine 1941… Deep inside the HQ of Rapacious Retail Inc. — an office so sterilized and bathed in artificial light that live plants wilt within seconds — we find the head of marketing — Bob Boberts: Marketing Ninja. Uh, OK, Marketing Ninja — Bob: No, make that Marketing Visionary. Yes, that would look great in my Twitter bio… Marketing Visionary Bob Boberts, a generic male exec in his 40’s whoRead More
How To Fix Retail And What To Drink
by Freddy Tran Nager, Founder of Atomic Tango + Talking Enthusiast… Move aside, Sriracha, there’s a new claimant to the spicy condiment crown: Tajin Clasico. In my latest podcast, I explain why I prefer Tajin, and how it’s a key ingredient in a killer summer barbecue beverage, the chelada. But first, I address one of the most talked-about topics in business right now: the implosion of retail stores in America. In my previous podcast, I noted that the dizzying decline has less to do with the Internet and more to doRead More
Marketing Plan For New Business
Q: Dear Freddy: I’m setting up my own business in India where I’ll be teaching meditation and techniques on “mind management.” I’ve gotten a certification from the appropriate agencies and I also teach well, per the feedback I’ve received across different countries. How should I prepare my marketing plan and conduct local research? — A.S. in India A: Dear A.S.: Regardless of the country, these basic steps toward creating a campaign should work: Define both THE PROBLEM your new company will solve (e.g., not enough meditation practices in the market) andRead More
Ireland's Wild Atlantic Way
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Doesn’t Travel Nearly Enough… If a storm like this were to hit Los Angeles, the local news would cover it all day — make that all week — with sodden reporters stumbling around and calling it something like Mega Tempest 2017™. Here in Ireland’s aptly named Wild Atlantic Way, the locals refer to it as “a Tuesday.”Read More
Podcasting
by Freddy Tran Nager, Founder of Atomic Tango, Long-Time Listener, First-Time Podcaster; Photo by Jonathan Velasquez on Unsplash… So I decided to take the audio plunge and launch my own podcast… Like this website, the Atomic Tango podcast explores marketing, media, and other mischief. This first episode features my thoughts on the infamous Pepsi Kendall Jenner commercial, the trouble with Twitter, and the challenges facing American retailers. So why podcast? Several reasons: Blog readership appears to be declining. I’m experiencing this and am hearing about it from other experienced bloggers. I blame FacebookRead More
jargon
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Knows Jargon Enough To Avoid It; image by Mabdul via Wikimedia Commons… Quick, can you guess what this company is selling? “We provide a platform for market-moving dialogue by connecting decision makers through actionable exchange, revolutionizing the way 21st century companies create value.” Although reading that is like chewing sand — but not as fun — too many execs think such jargon makes them sound “professional.” Instead, it makes them sound like con artists. I take that back: aRead More
Why Work Never Gets Done
by Freddy Tran Nager, Founder of Atomic Tango + Professional Procrastinator… The following story is based on actual events. So you made yourself a short to-do list for this Sunday, and figured you would even have time to watch a movie tonight. But just as you start getting to work… 1. You hear your cat complaining from the other room, so you go over and see that the litter box could use a refill. As you pour more litter into the box, your phone rings, and by reaching for theRead More
Stop! Don't make me watch any more!
by Freddy Tran Nager, Founder of Atomic Tango + Former Car Advertising Guy… Every now and then an ad campaign makes us viewers lunge for our TV remote controls, either to change the channel or simply mute the annoying spots.Read More
can't write
by Freddy Tran Nager, Founder of Atomic Tango, Professional Writer, and Professor; photo by Pwlps via Wikimedia Commons… Dear Class, Please evaluate the first sentence from this recent academic-journal article, “Progressive Mastery Through Deliberate Practice: A Promising Approach For Improving Writing”: “There is virtual agreement across all sectors (policy-makers, researchers, educators, parents, employers) that there is a crisis in literacy internationally, not only in reading – which has been the focus of policy and research in recent decades – but also – a more recent focus of attention – inRead More
Parmesan Cheese Grating
by Freddy Tran Nager, Founder of Atomic Tango + Cheese Addict… Raise your fork if you like your spaghetti to look like a blizzard hit it.Read More