It all came together in 2007 — or as we like to say, the year ‘007.
While networking in Silicon Valley, former Saatchi & Saatchi copywriter Freddy J. Nager met several entrepreneurs who wanted his help developing their marketing plans and creative content. He had just earned his MBA in marketing and entrepreneurship, so these offers perfectly aligned with his ambitions.
With one client fully on board, Freddy returned to L.A. and launched an agency to serve start-up companies and solo entrepreneurs. The mission: stir the imagination and leave the competition shaken.
Did we mention it was the year ‘007?
More significantly, the agency would combine the creativity of an ad boutique with the strategy of a management consultancy. Freddy dubbed this venture Atomic Tango — “Tango” referring to the dance between creativity and strategy (“it takes two…”), and “Atomic” evoking the mid-century modern era, when his father worked in public relations… and Sean Connery was the best Bond ever.
At the same time, Freddy started teaching marketing and blogging under the title “Cool Rules Pronto” (quick: guess the movie reference…). Teaching and writing helped attract more clients, from a solar power company to a celebrity nutritionist.
Cruising Attitude: Modern Times
Atomic Tango has since evolved from an agency into a brand. ¡Viva la evolucion!
The company consists of a number of services and divisions, including a publishing wing and a new ventures incubator. The consultancy has been spun off into its own agency called Marketing Forensics. And the blog has grown into an online magazine for creative professionals — new writers and martini recipes included.
Freddy is currently teaching in the Master of Communication Management program at USC, guest lectures for various organizations (mostly recently the American Marketing Association New Orleans), and is working on two books.
And that’s just a start for Atomic Tango. With our 10th anniversary just over the horizon, we’re planning even more ways to stir the imagination and leave the competition shaken.
Want to join us as a client or collaborator? Just drop us a line…