The Atomic Tango Backstory

Atomic Tango Mission Statement

It all came together in 2007 — or as we like to call it, the year ‘007.

While working for a media startup in Silicon Valley, former Saatchi & Saatchi advertising pro Freddy Tran Nager met several entrepreneurs who wanted his help with both strategy and creativity. He had just earned his MBA in Marketing & Entrepreneurship from the University of Southern California, so these offers perfectly matched his ambitions.

Clients in hand, Freddy returned to L.A. and launched an agency that combined the creativity of an ad boutique with the strategy of a management consultancy. Freddy dubbed this venture Atomic Tango — “Tango” referring to the dance between creativity and strategy (“it takes two…”), and “Atomic” evoking the mid-century modern era, when his father worked in public relations… and Sean Connery was the best Bond ever. Our mission statement — “Stir the imagination and leave the competition shaken” — came naturally.

Did we mention it was the year ‘007?

Cruising Attitude: Modern Times

Atomic Tango has since evolved into a brand with multiple services and divisions, including a publishing wing, a new ventures incubator, and an online zine for creative professionals. ¡Viva la evolucion!

In addition to leading Atomic Tango, Freddy teaches in the Master of Communication Management program at USC, guest lectures for various organizations (mostly recently the American Marketing Association New Orleans), and is working on multiple books.

And that’s just a start. Having just celebrated Atomic Tango’s 10th anniversary, we’re scheming even more ways to stir things up (ideally with a swizzle stick).

Want to join us as a client or collaborator? Then pull up an Eames Lounge Chair, pour yourself a nice cold one, and drop us a line.

Atomic Tango