The Atomic Tango Backstory

It all came together in 2007 — or as we like to call it, the year ‘007.

While working for a media startup in Silicon Valley, former Saatchi & Saatchi advertising pro Freddy J. Nager met several entrepreneurs who wanted his help with both strategy and creativity. He had just earned his MBA in Marketing & Entrepreneurship from the University of Southern California, so these offers perfectly matched his ambitions.

Clients in hand, Freddy returned to L.A. and launched an agency that combined the creativity of an ad boutique with the strategy of a management consultancy. Freddy dubbed this venture Atomic Tango — “Tango” referring to the dance between creativity and strategy (“it takes two…”), and “Atomic” evoking the mid-century modern era, when his father worked in public relations… and Sean Connery was the best Bond ever. The mission statement came naturally:

“Stir the imagination and leave the competition shaken.”

Did we mention it was the year ‘007?

At the same time, Freddy started teaching marketing and blogging, which helped attract more clients, from a solar power company to a celebrity nutritionist.

Cruising Attitude: Modern Times

Atomic Tango has since evolved from an agency into a brand. ¡Viva la evolucion!

The company consists of a number of services and divisions, including a publishing wing and a new ventures incubator, while the blog has grown into an online zine and podcast for creative professionals — martini recipes included.

In addition to running Atomic Tango, Freddy currently teaches in the Master of Communication Management program at USC, guest lectures for various organizations (mostly recently the American Marketing Association New Orleans), and is working on two books.

And that’s just a start for Atomic Tango. Having just celebrated our 10th anniversary, we’re scheming even more ways to stir (and shake) things up…

Want to join us as a client or collaborator? Just drop us a line.