If This Is Advertising “Effectiveness,” What Is Failure?


Case Studies
Samsung Ad Effectiveness - Not What It's Cracked Up To Be

Add “effective” to the list of marketing terms that no longer mean anything, alongside “authentic,” “leader,” “revolutionary,” “disruptive” and “engagement.” According to a misdirected study by research firm Ace Metrix , in 2014 Samsung reportedly
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¡Viva la Evolución! Atomic Tango Does The Pivot


Atomic Tango News
evolucion

The other day a journalist interviewed me about “pivoting.” In case you missed the business-speak memo, “pivoting” means “changing direction” — it just sounds more athletic and deliberate than, “We changed our minds, alright?” It
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Brilliant Jerks? Bring ‘Em On! (And Why I Hate The Term “Team Player”)


Manifestos
Reed Hastings

LinkedIn’s wall is degenerating fast. It used to focus on careers and business discussions. Now it’s becoming Facebook, complete with people playing games and inspirational quote posters. For example, I recently came across this poster
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Amazon Dash: Put A Little Scan In Your Content Marketing Plan


Random Observations
AmazonDash

Just what you haven’t been waiting for…

“Who the hell would want that — even though it’s free?”

That’s what I first thought when I saw the Amazon Dash: a combo barcode-scanner and voice-decoder that lets you order food from AmazonFresh without a computer. keep reading

Introducing the Ultimate Social Network: Fatter+


Random Observations
LinkedIn junk

And posting drivel like this on LinkedIn is hardly working.

Apparently, the leading social networks have given up on innovation. Now they just gaze covetously at each other’s “best practices.” keep reading

“Authentically” Wrong: More Abuse of the A-Word


Manifestos
Do-not-think-it-means

The other day I saw a billboard for a food company. I don’t remember the brand or the product (total ad fail), but I do remember the tagline: “Real Authentic Taste.” And I immediately thought, what the hell does that mean? keep reading

Waiting To Get Hit Isn’t An Option: An Ode To Risk Takers In Marketing


Manifestos
Not a best practice. (Photo by Albert Yau via Wikimedia Commons.)

Not a best practice. (Photo by Albert Yau via Wikimedia Commons.)

I was the world’s worst little league baseball player.

I’ve always had the hand-eye coordination of a sponge, so I couldn’t hit and I couldn’t catch. (Too bad this study on baseball science wasn’t around then.) I didn’t even like baseball — watching people stand around and spit didn’t meet my standards of entertainment. And yet I joined my junior high team simply because all my friends were doing it.

Sounds like a drug, right? Or social media… (You see where this is heading.) keep reading

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