by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Admittedly Doesn’t Know Everything But At Least He’s Gotten His Hands Dirty
Anyone who teaches or writes about business should have actually run a business, or at least worked in one. (And consultancies don’t count.)
Makes sense, right? Would you study surgery with a professor who had never performed one? Or learn a language from a linguist who’s never spoken it? Or copied hamburger recipes from a lifelong vegetarian? Yet in business schools — and on the Internet — lack of experience is the NORM. Oh, beware, my students!
I’ve ranted against inexperienced “experts” frequently, starting when I had to endure Ivory Tower zeroes in business school: classes taught by wonks so out of touch with reality, they’d struggle to sell fudge brownies to potheads. My MBA “Marketing Strategy” class was the worst: a running gag of silly ill-thought formulas that never added up. Now, I should credit that class for driving me to research and interview real business people, who confirmed that my professor was shoveling a load of elephant effluent.
These days, whenever I miss business school (which is about as often as I miss the last Bush presidency), I gravitate to the Harvard Business Review blog. There you’ll find more posers than in the fashion spreads of Vogue magazine. I’ve mocked HBR on a few occasions:
And I’m sorry, I can’t help it, I have to comment on another… keep reading