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Client: Red Antenna
Mission: This Danish Web 2.0 start-up enables artists, writers and other media producers to sell their creations online. They turned to Atomic Tango for help developing a new name, image, and customer focus.
Solution: We renamed the company (which began life as "Wannakey") and directed their visual identity development. We also created a positioning strategy that focuses on under-serviced yet lucrative niches, while avoiding the mobs of competitors serving the pop-culture market. |
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Client: Taipei Personality
Mission: This fashion-accessories line needed a name.
Solution: We delivered. Since the target market consists of young creative professionals, we created a pun on "Type A Personality" that also played up the founders' Taiwanese heritage. Pleased with the outcome, they're turning to us for all future creative content. |
