All posts in Manifestos

by Freddy J. Nager, Founder of Atomic Tango & Occasional Media Socialite

The Friendly Gossips by Eugene de Blaas

Larry learns that his ballad covers of AC/DC failed to impress the ladies. (painting: The Friendly Gossips, Eugene de Blaas)

Call it Public Frenemy Number One.

Google can be your best friend because it can help other people learn about you. Google can also be your worst enemy because it can help other people learn about you.

What’s the difference? It depends on the source… keep reading

by Freddy J. Nager, Founder of Atomic Tango LLC & Professional Provocateur…

clones

Professionals? More like the bland leading the bland.

I recently got some fan mail about my post on resume writing: “I was liking your article, as I have others that I’ve read… However, I soon found the in-your-face political opinion rude and quite unprofessional to say the least. I just wanted to read a good professional article not something that would make the Huffington Post.”

Hmmm. How to respond?

keep reading

by Freddy J. Nager, Founder of Atomic Tango and Italian Cuisine Junkie

And there are some customers you should always listen to.

The way social media-philes talk, you’d think that businesses had been ignoring customers for thousands of years. The socmeds ascend their virtual mounts and issue pronouncements like “2010 will be the year of listening to the customers needs” and “customer service is the new marketing.”

Nice sentiments — but hardly new, and not exactly the perfect business strategy, either… keep reading

by Freddy J. Nager, Founder of Atomic Tango LLC & B2B Rabble Rouser

Arnie the Armadillo: Striking terror into the hearts of boring marketers everywhere.

Arnie the Armadillo: Striking terror into the hearts of boring marketers everywhere.

It’s violent. It’s funny. It’s different from anything you’ve ever seen in business insurance advertising — or imagined you’d ever see.

It’s Arnie the Armadillo, the new mascot of Britain’s Kingsbridge Professional Solutions (KPSol). And it’s creating quite a stir among business-to-business marketers…. keep reading

Totally Flocked

Totally Flocked

by Freddy J. Nager, Founder of Atomic Tango LLC + No Friend of Formula Marketing

“… fear of the unknown and our desire for certainty lead us to throw ourselves into the arms of perceived ‘experts.’ … We trust quantitatively flavored constructs to escort us away from the gloomy reality of unmeasurable uncertainty.”Pablo Triana, “Lecturing Birds on Flying”

keep reading

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC

bogus journey“Sincerity is everything. If you can fake that, you’ve got it made.” — George Burns

The movement du jour amongst us liberal marketers is “authenticity.” It’s the impassioned belief that companies should be open and honest about who they are and what they stand for — not just because that’s a good thing to do, but because that’s the only way to succeed.

Sounds completely righteous, right? But wait, there’s more… keep reading

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC

"My hit HBO series is over, and my stock portfolio is worth dirt, and you're telling me to 'be resilient'?!"

"My hit HBO series is over, and my stock portfolio is worth dirt, and you're telling me to 'be resilient'?!"

Pass the paper bag, I’ve got emotion sickness.

I’m perusing Harvard Business Publishing’s website, and a headline snags my eye: “Use the Downtown to Your Advantage“. Hmm, that sounds compelling. What kind of killer advice could the gurus of Harvard Business bestow upon us mere mortals?

What I subsequently read makes my eyes roll like rubber dice on a craps table in a 6.7 earthquake. keep reading

by Freddy J. Nager, Founder of Atomic Tango LLC + And Guy Who Questions The Answers

Wired's new rules

For all our talk of freedom, we Americans LOVE rules…

  • Our favorite sport, football, has the most rules of any sport on the planet.
  • America poker players make up new rules with every hand (“threes and hearts are wild except for the Queen, which you can pass to the right if someone sneezes during play”).
  • Our institutionalized belief systems — whether Rastafarianism, environmentalism, or even Libertarianism — bristle with rules of what can and can’t be done.
  • Wired wrote an entire section on rules, “How to Behave: New Rules for Highly Evolved Humans,” which includes a few illuminating ones by Brad Pitt (“Don’t take a picture of your wife’s butt. That’s silly. Take pictures of other people’s wives’ butts.”).
  • And, of course, this here blog occasionally lays out rules for marketing and media as laid down by a higher authority (me).

Want more proof that most of us are rule-snorting junkies? Take this here Internet, where many users routinely cry “net neutrality!” and “information is free!” and “hands off, Feds!” — YET first-comers to any new website, network or medium are quick to impose rules that newbies must follow or die. keep reading

by Freddy J. Nager, Founder of Atomic Tango LLC + Diehard Newspaper Reader

Yeah, try rebottling that. (illustration by smackaysmith)

Yeah, try re-bottling that. (illustration by Stuart MacKay-Smith)

It’s tough watching an old friend slowly die. Even tougher knowing that you’re helping to knock him off.

Before you go calling 911, the old friend I’m referring to is my daily newspaper. For decades, I’ve started every day with my morning paper. I score my sports and business fix while downing pure Colombian full-caf. Over the years, the two addictions have chemically intertwined to enhance their combined effects. Consequently, whenever I miss my morning coffee-n-paper jumpstart, I find myself fluttering from activity to activity the rest of the day like a fat pigeon in a hurricane.

And now, to my horror and profound sadness, newspapers are dying, losing readers and advertisers to the Web. As a blogger, I contribute to this lethal migration, not so much by stealing readers from newspapers (if only I had such drawing power), but by validating the Web as the place to go for scoop. I myself drink deeply from this vast sea of instant info. After all, why read papers for business alerts or sports scores when they’re updated every second online? keep reading

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC

I couldn’t resist the bait.

A direct marketing guy on LinkedIn posed the following question:

“Why don’t most advertising agencies pay as much attention to results as they do to their creative and the awards that they can achieve?… Don’t get me wrong, I believe that branding is important to a company, but feel like you can do both at once and achieve much more. … Respectfully, please help me in understanding why clever creative, especially on the Internet, is the basis of awards instead of client results.”

keep reading

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