Marketing Category



From case studies to critical analysis, we go behind the hype to show you what’s new, what’s noteworthy, and what’s nonsense. This section covers all aspects of marketing: advertising, branding, design, SEO, social media, overall business strategy, and more. Sometimes serious, occasionally satirical, frequently skeptical, never stale.

jargon
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Knows Jargon Enough To Avoid It; image by Mabdul via Wikimedia Commons… Many companies readily blame the competition for their struggles. For example, how many lackluster retailers have you seen blame Amazon? In many cases, it’s their marketing (or lack of it) holding them back…Read More
rule of seven
by Freddy Tran Nager, Founder of Atomic Tango + Nonbeliever in Lucky Numbers; photo by Maciej Pienczewski on Unsplash… The market space abounds with myths. Some state that social media is a substitute for advertising (never). Others claim that consumers want relationships with brands (rarely). And it’s not just amateurs who tout these myths; agencies and consultants also cite them and, worse, implement them into their campaigns for clients…Read More
by Freddy Tran Nager, Founder of Atomic Tango + Creative Strategist… OK, let me get this straight: A sports fashion brand run by savvy marketing pros and brilliant designers creates a text-driven promo piece… then ruins it with bad typography?Read More
Kraft Heinz FAIL
by Freddy Tran Nager, Founder of Atomic Tango + Condiment Contrarian… Oy, what a disgusting mess.Read More
Vespa logo
by Freddy Tran Nager, Founder of Atomic Tango + Copywriter Who Loves To Envy The Work Of Others… Here’s hoping magazines stage a revival so we’ll always have print ads like these…Read More
young shopper
by Freddy Tran Nager, Founder of Atomic Tango + Dude Now Definitely In The Older Demo; photo by Jomjakkapat Parrueng on Unsplash… A running gag in my marketing classes was that every student-crafted plan consisted of “using social media to target Millennials.” Then the business world finally acknowledged that organic social media doesn’t really work.Read More
Influencer Marketing
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Strategies Instructor at USC; photo by Elijah O’Donnell on Unsplash… What’s the difference between a “celebrity” and an “influencer”? That’s one of the many questions I was asked by columnist Samuel Scott for the British marketing mag The Drum.Read More
Ignoring The Signs
by Freddy Tran Nager, Founder of Atomic Tango + Avid Reader; photo by Micaela Parente on Unsplash… In this hive of scum and villainy we call the Internet, you’ve likely met all shades of dubious characters: trolls, stalkers, spies, Republicans. Here’s one group that’s not nearly as harmful but just as annoying…Read More
Watch Branding
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Watches And Brands… Knowing I love watches, Amazon recently recommended an Italian brand I’d never heard of: Brismassi Esetti. At least it sounds Italian. And at first glance, it looked pretty sharp: a clean design, only 8mm thick, with an Italian leather band and a Japanese movement. Yet at only $45.88, the low price waved a red flag — why so cheap?Read More
Instagram Vending Machine
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… Although it’s April Fools Day, this is no joke. Everyone knows that most social media data can be faked. Likes, followers, views, even comments — name it, you can buy it. What most people don’t realize is how easy it is to do so…Read More