Marketing Category



From case studies to critical analysis, we go behind the hype to show you what’s new, what’s noteworthy, and what’s nonsense. This section covers all aspects of marketing: advertising, branding, design, SEO, social media, overall business strategy, and more. Sometimes serious, occasionally satirical, frequently skeptical, never stale.

Failure To Communicate

Posted On April 10, 2017By Freddy J. NagerIn Marketing

Jargon Alert: Time For Some “Market-Moving Dialogue”

Quick, can you guess what this company is selling? “We provide a platform for market-moving dialogue by connecting decision makers through actionable exchange, revolutionizing the way 21st century companies create value.” Reading that was about as much fun as chewing sand, wasn’t it? Unfortunately, too many executives think a huge wad of jargon makes them sound “professional,” when it actually makes them sound like con artists. No, I take that back: a true con artist would use natural language that wouldn’t make their audience suspicious. Jargon makes the user sound like they’re hiding somethingRead More
Stop! Don't make me watch any more!
by Freddy J. Nager, Founder of Atomic Tango + Former Car Advertising Guy… Every now and then an ad campaign comes around that makes us viewers lunge for our TV remote controls, either to change the channel or simply to mute the annoying spots.Read More
Sold Out

Posted On February 12, 2017By Freddy J. NagerIn Marketing

Ask Freddy: Why Do Some Websites Still Show Sold-Out Products?

Q: Dear Freddy: I noticed that this particular company sometimes leaves sold-out items on its website, and I was wondering what its tactic might be. – S.F. in L.A.Read More
Worn & Wound Watch Straps
by Freddy J. Nager, Founder of Atomic Tango + Amateur Horologist… I dig on wristwatches: reading about them, window shopping them, and occasionally adding an unusual artifact to my modest collection. For a while I collected vintage Russian watches, which are usually mechanical (no batteries) and remarkably cheap. Since many don’t come with bands, I discovered the bonus diversion of matching watch heads with the right accessories. And that’s how I stumbled upon Worn & Wound. Their striking handcrafted leather straps popped up in my Google searches, with their HorweenRead More
GSD Mode

Posted On October 31, 2016By Freddy J. NagerIn Marketing

Caught On Tape: Strategy vs Marketing + What Really Matters

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Sure Likes To Talk… I had the chance to sit (actually, Skype) with Joshua Smith, a dynamic and popular podcaster, realtor, personal coach, and fitness expert (see his site, GSD Mode). Although I’m not a video person — I prefer to lecture live or write — speaking to someone as informed and energetic as Josh made it easy. The chat was scheduled for 30-45 minutes, but an entire hour and a half flew by. Please check out the fullRead More
Chatbooks
by Freddy J. Nager, Founder of Atomic Tango, Copywriter + Guy Who Loves Kids As Long As They Belong To Other People… I’m not a mom (at least not the last time I checked). I don’t have a horde of kids running around the house (unless you count my cats). And I don’t scrap book (scrap box, yes — because what better place for photos and other mementos than a cardboard box?). But I love this vid for startup Chatbooks. I’ve enjoyed repeat viewings. In fact, I want a sequelRead More
Twitter Disconnect
by Freddy J. Nager, Founder of Atomic Tango + Social Media Critic… I take Twitter too seriously — especially since I don’t think it will even be around in 3 years (at least in its current form). No, I still don’t see it as a great place for most brands and non-celebs to do mass marketing. I see it primarily as a place to build a reputation, research various stakeholders, and develop a few relationships. So I follow very few people on Twitter — only 15 at last count. NotRead More
Los Angeles Rams marketing
by Freddy J. Nager, Founder of Atomic Tango + Marketing Critic… Do marketing plans come from factory assembly lines these days? The advice is so generic and commodified, someone on AliExpress must be selling it for 40-cents a piece as long as you buy 100 of them. Take this article about marketing the L.A. Rams NFL franchise. It contains two words that would make most experienced marketers groan in weariness: The S-Word: Social Media The M-Word: Millennials Those two words were a running gag in my Marketing Strategy course. IfRead More
Rule Of 7 Loaded Dice
by Freddy J. Nager, Founder of Atomic Tango + Marketing Analyst… One advantage of phone calls is no one can see you rolling your eyes. Because while listening to a lazy ad agency explain their strategy and campaign results, my eyes rolled harder than the dice at a Vegas craps table. I was on a conference call with one of my clients, a college program, and their digital ad agency, a giant firm that usually works with Fortune 500 clients. The agency had spent over $50,000 (nearly half of myRead More
website worst practices
by Freddy J. Nager, Founder of Atomic Tango LLC + Website Content Director And Instructor… My wife could hear me cursing from the other room. Did I hurt myself? Did the stock market crash? Did one of my favorite characters just get the axe on Game of Thrones? Worse: I encountered another case of bad marketing. (My priorities are warped like that.) In this case, I was Facebooking on my phone and found an interesting article post, so I clicked through… And waited. And waited. And waited. The article’s webRead More