Marketing Category



From case studies to critical analysis, we go behind the hype to show you what’s new, what’s noteworthy, and what’s nonsense. This section covers all aspects of marketing: advertising, branding, design, SEO, social media, overall business strategy, and more. Sometimes serious, occasionally satirical, frequently skeptical, never stale.

How To Fix Retail And What To Drink
by Freddy J. Nager, Founder of Atomic Tango LLC + Talking Enthusiast… Move aside, Sriracha, there’s a new claimant to the spicy condiment crown — Tajin Clasico. In my latest podcast, I explain why I prefer Tajin, and how it’s a key ingredient in a killer summer barbecue beverage, the chelada. But first, I address one of the most talked-about topics in business right now: the implosion of retail stores in America. In my previous podcast, I noted that the dizzying decline has less to do with the Internet and moreRead More
Marketing Plan For New Business
Q: Dear Freddy: I’m setting up my own business in India where I’ll be teaching meditation and techniques on “mind management.” I’ve gotten a certification from the appropriate agencies and I also teach well, per the feedback I’ve received across different countries. How should I prepare my marketing plan and conduct local research? — A.S. in India A: Dear A.S.: Regardless of the country, these basic steps toward creating a campaign should work: Define both THE PROBLEM your new company will solve (e.g., not enough meditation practices in the market) andRead More
Failure To Communicate

Posted On April 10, 2017By Freddy J. NagerIn Marketing

Jargon Alert: Time For Some “Market-Moving Dialogue”

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Speaks Jargon… Quick, can you guess what this company is selling?Read More
Stop! Don't make me watch any more!
by Freddy J. Nager, Founder of Atomic Tango + Former Car Advertising Guy… Every now and then an ad campaign makes us viewers lunge for our TV remote controls, either to change the channel or simply mute the annoying spots.Read More
Sold Out

Posted On February 12, 2017By Freddy J. NagerIn Marketing

Ask Freddy: Why Do Some Websites Still Show Sold-Out Products?

Q: Dear Freddy: I noticed that this particular company sometimes leaves sold-out items on its website, and I was wondering what its tactic might be. – S.F. in L.A.Read More
Worn & Wound Watch Straps
by Freddy J. Nager, Founder of Atomic Tango + Amateur Horologist… I dig on wristwatches: reading about them, window shopping them, and occasionally adding an unusual artifact to my modest collection. For a while I collected vintage Russian watches, which are usually mechanical (no batteries) and remarkably cheap. Since many don’t come with bands, I discovered the bonus diversion of matching watch heads with the right accessories. And that’s how I stumbled upon Worn & Wound. Their striking handcrafted leather straps popped up in my Google searches, with their HorweenRead More
GSD Mode

Posted On October 31, 2016By Freddy J. NagerIn Marketing

Caught On Tape: Strategy vs Marketing + What Really Matters

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Sure Likes To Talk… I had the chance to sit (actually, Skype) with Joshua Smith, a dynamic and popular podcaster, realtor, personal coach, and fitness expert (see his site, GSD Mode). Although I’m not a video person — I prefer to lecture live or write — speaking to someone as informed and energetic as Josh made it easy. The chat was scheduled for 30-45 minutes, but an entire hour and a half flew by. Please check out the fullRead More
Chatbooks
by Freddy J. Nager, Founder of Atomic Tango, Copywriter + Guy Who Loves Kids As Long As They Belong To Other People… I’m not a mom (at least not the last time I checked). I don’t have a horde of kids running around the house (unless you count my cats). And I don’t scrap book (scrap box, yes — because what better place for photos and other mementos than a cardboard box?). But I love this vid for startup Chatbooks. I’ve enjoyed repeat viewings. In fact, I want a sequelRead More
Twitter Disconnect
by Freddy J. Nager, Founder of Atomic Tango + Social Media Critic… I take Twitter too seriously — especially since I don’t think it will even be around in 3 years (at least in its current form). No, I still don’t see it as a great place for most brands and non-celebs to do mass marketing. I see it primarily as a place to build a reputation, research various stakeholders, and develop a few relationships. So I follow very few people on Twitter — only 15 at last count. NotRead More
Los Angeles Rams marketing
by Freddy J. Nager, Founder of Atomic Tango + Marketing Critic… Do marketing plans come from factory assembly lines these days? The advice is so generic and commodified, someone on AliExpress must be selling it for 40-cents a piece as long as you buy 100 of them. Take this article about marketing the L.A. Rams NFL franchise. It contains two words that would make most experienced marketers groan in weariness: The S-Word: Social Media The M-Word: Millennials Those two words were a running gag in my Marketing Strategy course. IfRead More