Marketing Category



From case studies to critical analysis, we go behind the hype to show you what’s new, what’s noteworthy, and what’s nonsense. This section covers all aspects of marketing: advertising, branding, design, SEO, social media, overall business strategy, and more. Sometimes serious, occasionally satirical, frequently skeptical, never stale.

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by Freddy J. Nager, Founder of Atomic Tango LLC & Press Release Connoisseur… It’s amazing the difference between what you learn in school and actual business practices. I once took a class in public relations where we learned how to write a press release. The basic rule: write an actual news story about your company using standard journalistic practices to make it as objective as possible. That way, the news editor can make a few adjustments and print it as is. Then I ventured into the real business world andRead More
Fox TV has a long history of upsetting the status quo. At its launch, it gave the finger to the mainstream networks and introduced edgier shows such as “The Simpsons,” “In Living Color” and “Married With Children.” Sure, this meant smaller overall audiences than its rivals, but it scored with the ever desirable 18-49 demo, whom advertisers love. Now Fox TV is rocking the ad world again…Read More
Mmmm, donuts
by Freddy Tran Nager, Founder of Atomic Tango + Donut Addict; photo by Tony Webster from San Francisco via Wikimedia Commons… “There are many methods for predicting the future. For example, you can read horoscopes, tea leaves, tarot cards, or crystal balls. Collectively, these methods are known as ‘nutty methods.’ Or you can put well-researched facts into sophisticated computer models, more commonly referred to as ‘a complete waste of time.’” — Scott Adams, The Dilbert Future I once found myself confronting a tower of gourmet donuts — and a wholeRead More
Belvedere Vodka Luxury Reborn.001
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Just Got Turned Off Vodka; image – scan of actual magazine ad by Belvedere Vodka… So I’m thumbing through my favorite geek magazine, Wired, when I’m suddenly confronted by this Belvedere Vodka ad that features a woman applying lipstick in the reflection of a belt buckle. (If any of my female readers have ever executed such a task, please let me know… What? None of you have? Gee, what a surprise!) Not exactly what I expected in Wired amidstRead More
Volkswagen Beetle
by Freddy Tran Nager, Founder of Atomic Tango + Husband of Beetle Owner… He sits there before his mic, round and retro, emanating the cuteness that made him an icon in America. On this occasion, he wears formal black, though he’s usually seen in the wild dressed like a jelly bean. Then he speaks… And out comes the voice of an old German man. And he’s saying, “I know vhat ze people vant.” Yeah, right… I usually applaud the work of ad agency Crispin Porter + Bogusky. For VW, theyRead More
by Freddy J. Nager, Founder of Atomic Tango LLC American Apparel CEO Dov Charney acts like he’s missing his calling. The controversial and flamboyant entrepreneur could parlay his promotional genius and predilection for the prurient to become one hell of a porn producer. (The San Fernando Valley, the porn capital of the world, is just over the hill from American Apparel’s headquarters.) It would certainly suit his notorious lifestyle…Read More
Monica Rockle
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Forensics Expert… The epic saga continues… I’ve received a few messages and comments from upset college women about my Monica Rockle article. They think that I’m harassing one of their own. Please let me assure you that, as a professor, I would never ever pick on a legitimate student doing a legitimate project. In this case, I didn’t believe the premise or the project from the beginning, and subsequent research supports my skepticism. My wife and female friends would alsoRead More
Monica Rockle
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Forensics Expert… Dear Monica Rockle: I got an invite to your “Psychology Marketing Project” on Facebook. (Note: Facebook has since removed this “Project.” Too bad.) And as someone who professionally conducts and teaches marketing I have to hand it to you: pretty damn clever. First of all, it’s written just like a college student would write it — no whiff of advertising copywriter here: I’m doing a paper in my Human Behaviors – The Psychology of Marketing class. The paperRead More
sharper image gift card
by Freddy Tran Nager + Guy Who’s Always Seeking A Competitive Advantage… One company’s tumble is another’s primo opportunity — if that opportunity is approached creatively…Read More
Pricing During A Recession
by Freddy Tran Nager, Founder of Atomic Tango + Survivor of Multiple Recessions; photo by Ed Yourdon via Wikimedia Commons… When the economy is singing the hardcore blues — kind of like now — many businesses feel tempted to lower their prices. But lowering prices creates three problems: It sends the message that you’ve been ripping off your customers all this time. It means you’ll have difficulty increasing your prices to “normal levels” when the economy starts jamming again. It kills your profit margins, so you won’t have the cashRead More