Marketing Category



From case studies to critical analysis, we go behind the hype to show you what’s new, what’s noteworthy, and what’s nonsense. This section covers all aspects of marketing: advertising, branding, design, SEO, social media, overall business strategy, and more. Sometimes serious, occasionally satirical, frequently skeptical, never stale.

Trump Vodka
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Wishes His Personal Name Were “Atomic Tango”… I recently read a book that recommends naming your company after yourself to make your brand “authentic.” Hmm… Freddy Nager Productions? Uh, no — sounds like a nightmare on Elm Street. My personal name issues aside, here’s my advice to all other entrepreneurs: If you plan to remain a small operation (like a law practice), you might consider naming your company after yourself. Otherwise, create a name that’s original and creative. Sure,Read More
BCG Matrix
by Freddy Tran Nager, Founder of Atomic Tango + Occasional Dog Lover… When the economy gets rough, many businesses cut their marketing. Now, as a devoted reader of this blog, you know that’s a big mistake. The best time to launch a full-on marketing offensive is when the competition is crying and cowering like Dick Cheney during a terrorist attack. But, alas, you have no choice. Most of your cash is going to fixed costs, like rent. So a cutting we go — but where? Do you use your handfulRead More
Monica Rockle
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Forensics Expert… Paige H. got a huge surprise this week. The 20-something Midwesterner had attempted to keep a low profile online: “no MySpace, no Facebook, no blog” — indeed, she’s long had a “distaste for the world of social networking websites.” And yet, thanks to a marketing schemer, she became one of the most popular girls on Facebook… but under the name “Monica Rockle.” I blogged about the “Monica Rockle” charade back in March. A T-shirt marketer had created aRead More
listening to customers
by Freddy Tran Nager, Founder of Atomic Tango + Frequent Customer… Last week I hit the Digital Media Summit in the coolly atmospheric Hollywood Roosevelt Hotel. There I heard speakers so intently spinning facts and sidestepping questions, I thought I was watching a Bush administration press conference… My favorite line came from a Hollywood agent who clearly graduated from the Donald Rumsfeld School of Verbal Contortion. One of his clients is Anhueser-Busch, and when asked why Bud’s Hindenburg-sized venture bud.tv failed, he responded, “Did they really fail or did theyRead More
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Survived And Thrived During Some Serious Down Times… When the economy slows to the speed of a three-toed sloth after one too many hash brownies, the knee-jerk reaction by most marketers is to reduce ad expenditures. For some brands, however, a recession presents sweet juicy opportunities that call for increased spending. Really. And no, I’m not hitting on those brownies myself…Read More
Rachael Ray Dunkin' Donuts
by Freddy Tran Nager, Founder of Atomic Tango + Donut Junkie… Like many people, I want 01.20.09 — Bush’s last day in office — declared an international holiday. But even with “the End of an Error” in sight, right-wing extremists continue to wreak their corrosive damage, and are now invading the seemingly sheltered world of corporate junk food…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC & Press Release Connoisseur… It’s amazing the difference between what you learn in school and actual business practices. I once took a class in public relations where we learned how to write a press release. The basic rule: write an actual news story about your company using standard journalistic practices to make it as objective as possible. That way, the news editor can make a few adjustments and print it as is. Then I ventured into the real business world andRead More
Fox TV has a long history of upsetting the status quo. At its launch, it gave the finger to the mainstream networks and introduced edgier shows such as “The Simpsons,” “In Living Color” and “Married With Children.” Sure, this meant smaller overall audiences than its rivals, but it scored with the ever desirable 18-49 demo, whom advertisers love. Now Fox TV is rocking the ad world again…Read More
Mmmm, donuts
by Freddy Tran Nager, Founder of Atomic Tango + Donut Addict; photo by Tony Webster from San Francisco via Wikimedia Commons… “There are many methods for predicting the future. For example, you can read horoscopes, tea leaves, tarot cards, or crystal balls. Collectively, these methods are known as ‘nutty methods.’ Or you can put well-researched facts into sophisticated computer models, more commonly referred to as ‘a complete waste of time.’” — Scott Adams, The Dilbert Future I once found myself confronting a tower of gourmet donuts — and a wholeRead More
Belvedere Vodka Luxury Reborn.001
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Just Got Turned Off Vodka; image – scan of actual magazine ad by Belvedere Vodka… So I’m thumbing through my favorite geek magazine, Wired, when I’m suddenly confronted by this Belvedere Vodka ad that features a woman applying lipstick in the reflection of a belt buckle. (If any of my female readers have ever executed such a task, please let me know… What? None of you have? Gee, what a surprise!) Not exactly what I expected in Wired amidstRead More