Marketing Category



From case studies to critical analysis, we go behind the hype to show you what’s new, what’s noteworthy, and what’s nonsense. This section covers all aspects of marketing: advertising, branding, design, SEO, social media, overall business strategy, and more. Sometimes serious, occasionally satirical, frequently skeptical, never stale.

Monica Rockle
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Forensics Expert… The epic saga continues… I’ve received a few messages and comments from upset college women about my Monica Rockle article. They think that I’m harassing one of their own. Please let me assure you that, as a professor, I would never ever pick on a legitimate student doing a legitimate project. In this case, I didn’t believe the premise or the project from the beginning, and subsequent research supports my skepticism. My wife and female friends would alsoRead More
Monica Rockle
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Forensics Expert… Dear Monica Rockle: I got an invite to your “Psychology Marketing Project” on Facebook. (Note: Facebook has since removed this “Project.” Too bad.) And as someone who professionally conducts and teaches marketing I have to hand it to you: pretty damn clever. First of all, it’s written just like a college student would write it — no whiff of advertising copywriter here: I’m doing a paper in my Human Behaviors – The Psychology of Marketing class. The paperRead More
sharper image gift card
by Freddy Tran Nager + Guy Who’s Always Seeking A Competitive Advantage… One company’s tumble is another’s primo opportunity — if that opportunity is approached creatively…Read More
Pricing During A Recession
by Freddy Tran Nager, Founder of Atomic Tango + Survivor of Multiple Recessions; photo by Ed Yourdon via Wikimedia Commons… When the economy is singing the hardcore blues — kind of like now — many businesses feel tempted to lower their prices. But lowering prices creates three problems: It sends the message that you’ve been ripping off your customers all this time. It means you’ll have difficulty increasing your prices to “normal levels” when the economy starts jamming again. It kills your profit margins, so you won’t have the cashRead More
by Freddy J. Nager, Founder of Atomic Tango LLC Who ever imagined that naming a company would become a game of speed and chance? As soon as the Eliot Spitzer-prostitute story broke, I looked up the name Client9.com. Then New York Governor Spitzer was busted for hiring prostitutes: he was the mysterious “Client 9” in investigative reports. Given my penchant for anything that sounds like it came from a James Bond film, I immediately looked to reserve “Client 9” as the site of a satirical series, but someone beat meRead More
viral spinning girl
by Freddy Tran Nager, Founder of Atomic Tango + Critical Analyst… Time for a little viral study. A friend sent me this image that supposedly tests how right-brained or left-brained you are (if she’s not moving, click on her to make her spin). One neurologist blogger, Dr. Steven Novella, has already disputed that it’s a test of anything, asserting that it’s just a fun illusion. I trust the brain doc, but here’s the text that came with this illusion… The Right Brain vs Left Brain test … do you seeRead More
A Flash-based website is like a supermodel date: awesome to look at, but after a while, you’ll just want someone who can carry on a conversation…*Read More
Desert Packrat
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Always Buys Socks On Sale; photo by Jules Jardinier [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)] via Wikimedia Commons… It’s only a penny, but it’s compelling millions of consumers to rush out and stock up before it’s too late…Read More
Drucker On Marketing
by Freddy Tran Nager, Founder of Atomic Tango + Differentiation Junkie; cover image modified from Drucker On Marketing by William Cohen… While reading an article by marketing legend Jack Trout, I came across this quote from the “father of business consulting,” Peter Drucker… “Because the purpose of business is to create a customer, the business enterprise has two, and only these two, basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Upon reading this, IRead More
Suze Orman's "Women And Money"
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… She’s a money management wizard who’s pretty damn savvy about marketing. Of course, it helps when you team up with the greatest media mogul of our times. Last week on the Oprah Winfrey show — a.k.a. Nirvana for writers — author/financial consultant/TV show host Suze Orman announced that she would give away downloads of her new book, Women & Money, on Oprah’s website for 33 hours. The result: 1.1 million downloads! Wait, you might be thinking, is OrmanRead More