Marketing Category



From case studies to critical analysis, we go behind the hype to show you what’s new, what’s noteworthy, and what’s nonsense. This section covers all aspects of marketing: advertising, branding, design, SEO, social media, overall business strategy, and more. Sometimes serious, occasionally satirical, frequently skeptical, never stale.

by Freddy J. Nager, Founder of Atomic Tango LLC While reading an article by one of my marketing idols, Jack Trout, I came across this quote from the “father of business consulting,” Peter Drucker… “Because the purpose of business is to create a customer, the business enterprise has two, and only these two, basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Upon reading this, I shouted “amen” and “hallelujah” at the same time, probablyRead More
She’s a money management wizard — and now she’s proving pretty damn savvy about marketing, as well…Read More
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC During the South Carolina Democratic debate, Barack Obama and Hillary Clinton spent the evening attacking each other instead of addressing the issues. I was completely irked by their misbehavior — then realized that this was classic marketing strategy in action…Read More
by Freddy J. Nager, Founder of Atomic Tango + Semi-Pro Tree Hugger Only Hollywood could make waste this beautiful. From the industry that gave us the likes of Paris Hilton comes yet another exquisite example of empty décor… Behold: a glossy oversized 12-page booklet promoting the movie There Will Be Blood. This lustrous piece of eye-candy fell out of my L.A. Times, nearly crushing my toe. How could I resist picking it up and peeking inside? The heavyweight pages flaunted full-spread images from the lusciously shot film, along with quotesRead More
I love checking my blog stats, not just the raw numbers of views, but also such info as where my traffic is coming from. That’s how I discovered that my article on Wal-Mart had been cited by the Wall Street Journal. Woohoo — I’ve got Street cred! I’m most intrigued by the search-engine terms that lead to Cool Rules Pronto. Who Googled “Freddy Nager blog”? And why is somebody researching “Spicoli origin”? Here’s the key factoid I learned from looking at these search-engine terms: name dropping works….Read More
“We live in a time when people are losing confidence in the ability of government to solve problems… Wal-Mart does not wait for someone else to solve problems.” – Wal-Mart Stores CEO H. Lee Scott Jr. I have to admit it: Wal-Mart is brilliant…Read More
Bud.TV
by Freddy Tran Nager, Founder of Atomic Tango + Almost a Beer Snob… As a Samuel Adams drinker and stockholder, I don’t partake in Budweiser’s anemic brew, but I’ve always loved their brilliant, often hilarious marketing. Until now…Read More
skullcandy logo
by Freddy Tran Nager, Founder of Atomic Tango + Electronics Fiend… I recently attended the Consumer Electronics Show in Vegas, and yes, you can’t spell “excess” without CES. After traversing an area the size of Rhode Island brimming with gadgetry, blissed-out geeks, and scantily clad spokesmodels, I have but two regrets…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC Frankenstein created a monster. And advertisers created the banner ad. Fortunately, advertisers can still fix their hideous beast before it gets totally toasted by us villagers…Read More
Blue Moon Ad
by Freddy Tran Nager, Founder of Atomic Tango + Beer Ad Snob… While thumbing through Wired magazine I come across an attractive painting of beer. What’s not to like? As a microbrew fan, I stop thumbing and say “talk to me!” But the only words in the ad are the name of the beer and the tagline “Artfully Crafted.” And the first thing that pops in my mind is not a desire to quaff the brew, but a distinct sense of disappointment. “What a waste!”Read More