Marketing Category



From case studies to critical analysis, we go behind the hype to show you what’s new, what’s noteworthy, and what’s nonsense. This section covers all aspects of marketing: advertising, branding, design, SEO, social media, overall business strategy, and more. Sometimes serious, occasionally satirical, frequently skeptical, never stale.

skullcandy logo
by Freddy Tran Nager, Founder of Atomic Tango + Electronics Fiend… I recently attended the Consumer Electronics Show in Vegas, and yes, you can’t spell “excess” without CES. After traversing an area the size of Rhode Island brimming with gadgetry, blissed-out geeks, and scantily clad spokesmodels, I have but two regrets…Read More
banner ad
by Freddy Tran Nager, Founder of Atomic Tango + Former Banner Ad Creator… Frankenstein created a monster. And advertisers created the banner ad. Fortunately, advertisers can still fix their hideous beast before it gets totally toasted by us villagers…Read More
Blue Moon Ad
by Freddy Tran Nager, Founder of Atomic Tango + Beer Ad Snob… While thumbing through Wired magazine I come across an attractive painting of beer. What’s not to like? As a microbrew fan, I stop thumbing and say “talk to me!” But the only words in the ad are the name of the beer and the tagline “Artfully Crafted.” And the first thing that pops in my mind is not a desire to quaff the brew, but a distinct sense of disappointment. “What a waste!”Read More
Google Billboard Ad
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Remembers Search Engines Before Google; this article contains affiliate links, and purchasing through them supports the Atomic Tango martini fund… “I’m so full of action, my name should be a verb.” – Big Daddy Kane Too many dotcom execs and entrepreneurs claim marketing isn’t necessary. “Just look at Google,” they say with smug grins. True, Google never spent a dollar on advertising their world-dominating search engine, but they did perpetrate some wicked marketing…Read More