Marketing Category



From case studies to critical analysis, we go behind the hype to show you what’s new, what’s noteworthy, and what’s nonsense. This section covers all aspects of marketing: advertising, branding, design, SEO, social media, overall business strategy, and more. Sometimes serious, occasionally satirical, frequently skeptical, never stale.

Posted On August 30, 2016By Freddy Tran NagerIn Marketing

Disconnect: Tale Of The World’s Shortest Twitter Relationship

by Freddy J. Nager, Founder of Atomic Tango + Social Media Critic… I take Twitter too seriously — especially since I don’t think it will even be around in 3 years (at least in its current form). No, I still don’t see it as a great place for most brands and non-celebs to do mass marketing. I see it primarily as a place to build a reputation, research various stakeholders, and develop a few relationships. So I follow very few people on Twitter — only 15 at last count. NotRead More
Los Angeles Rams marketing

Posted On August 20, 2016By Freddy Tran NagerIn Marketing

Enough S&M! The L.A. Rams Get The Same Bad Marketing Advice

by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… Do marketing plans come from factory assembly lines these days? The advice is so generic and commodified, someone on AliExpress must be selling it for 40-cents a piece as long as you buy 100 of them. Take this article about marketing the L.A. Rams NFL franchise. It contains two words that would make most experienced marketers groan in weariness: The S-Word: Social Media The M-Word: Millennials Those two words were a running gag in my Marketing Strategy course. IfRead More
Rule Of 7 Loaded Dice
by Freddy J. Nager, Founder of Atomic Tango + Marketing Analyst… One advantage of phone calls is no one can see you rolling your eyes. Because while listening to a lazy ad agency explain their strategy and campaign results, my eyes rolled harder than the dice at a Vegas craps table. I was on a conference call with one of my clients, a college program, and their digital ad agency, a giant firm that usually works with Fortune 500 clients. The agency had spent over $50,000 (nearly half of myRead More
website worst practices
by Freddy J. Nager, Founder of Atomic Tango LLC + Website Content Director And Instructor; broken monitor photo by youngthousands via Wikimedia Commons… My wife could hear me cursing from the other room. Did I hurt myself? Did the stock market crash? Did one of my favorite characters just get the axe on Game of Thrones? Worse: I encountered another case of bad marketing. (My priorities are warped like that.) In this case, I was Facebooking on my phone and found an interesting article post, so I clicked through… AndRead More
Anti-spam Cat

Posted On March 28, 2016By Freddy Tran NagerIn Marketing

Bad-Marketing Case Study: How To FAIL By Email

by Freddy J. Nager, Founder of Atomic Tango; photo courtesy of MarcyVeryMuch.com… Email is back! … Well, actually, it never left. It just got overshadowed by all the social media hype. But now that marketers are waking up to find that most social media marketing is a waste of time, everyone’s launching an e-newsletter. Or worse. While a well-crafted marketing email works far better than Twitter stalking (marketing at its lamest… and creepiest), the key is the “well-crafted” part. I receive unsolicited marketing emails every day, and I don’t reallyRead More
Facebook Pages Quiz

Posted On February 25, 2016By Freddy Tran NagerIn Marketing

Should Your Business Have A Facebook Page? The Quiz

by Freddy J. Nager, Founder of Atomic Tango + Marketing Professor Who Likes Giving Multiple-Choice Quizzes (so much easier to grade)… Despite all the research and analysis showing that most social media marketing is a waste of time, the hope persists among well-meaning business folk that somehow, someday, a well-timed Tweet or an unstoppable hashtag will obviate the need for (gasp!) advertising. Nowhere is this optimism more persistent than on Facebook, where I’m still receiving invitations to like someone’s brand new Facebook Page, even though Facebook marketing (not counting theRead More
LinkedIn for Business
by Freddy J. Nager, Founder of Atomic Tango + Usually a LinkedIn Advocate… I just found out that an old friend of mine got fired. No, he didn’t tell me — I haven’t spoken to him in years. Rather, LinkedIn told me. I’m connected with my friend on LinkedIn, and one day the social network’s wall featured a news story about him. The story had appeared in some niche trade publication, but hey, that was my friend in the news. So I gave it a read and learned about hisRead More
Trader Joe's Smoked Sardines

Posted On February 8, 2016By Freddy Tran NagerIn Marketing

Click Bait: Trader Joe’s Fishy Valentine’s Marketing

by Freddy J. Nager, Founder of Atomic Tango + Trader Joe’s Junkie… If we are what we eat, then I’m 99% Trader Joe’s. (In case you don’t know, Trader Joe’s is a beloved chain of low-priced gourmet food stores that’s more cult than grocery. Like Scientology with kale.) I’m lucky to live walking distance to a Trader Joe’s, so I can get my fix of their branded dark chocolate and hazelnut bars, peanut butter with flax and chia, frozen pineapple tidbits, handmade tortillas, and Kentucky bourbon almost anytime I want.Read More