Marketing Category



From case studies to critical analysis, we go behind the hype to show you what’s new, what’s noteworthy, and what’s nonsense. This section covers all aspects of marketing: advertising, branding, design, SEO, social media, overall business strategy, and more. Sometimes serious, occasionally satirical, frequently skeptical, never stale.

Worn & Wound Watch Straps
by Freddy Tran Nager, Founder of Atomic Tango + Amateur Horologist… I dig on wristwatches: reading about them, window shopping them, and occasionally adding an unusual artifact to my modest collection. For a while I collected vintage Russian watches, which are usually mechanical (no batteries) and remarkably cheap. Since many don’t come with bands, I discovered the bonus diversion of matching watch heads with the right accessories. And that’s how I stumbled upon Worn & Wound. Their striking handcrafted leather straps popped up in my Google searches, with their HorweenRead More
GSD Mode
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Sure Likes To Talk… I had the chance to sit (actually, Skype) with Joshua Smith, a dynamic and popular podcaster, realtor, personal coach, and fitness expert (see his site, GSD Mode). As you can see, I’m not a video person — I prefer to lecture live or write — but speaking to someone as informed and energetic as Josh made it easy. The chat was scheduled for 30-45 minutes, but an entire hour and a half flew by. PleaseRead More
Chatbooks
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves Kids As Long As They Belong To Other People… I’m not a mom (at least not the last time I checked). I don’t have a horde of kids running around the house (unless you count my cats). And I don’t scrap book (scrap box, yes — because what better place for photos and other mementos than a cardboard box?). But I love this vid for startup Chatbooks. I’ve enjoyed repeat viewings. In fact, I want a sequel —Read More
Twitter Yo-yos
by Freddy Tran Nager, Founder of Atomic Tango + Social Media Critic… I take Twitter too seriously — especially since I don’t think it will even be around much longer (at least in its current form). No, I still don’t see it as a great place for most brands and non-celebs to do mass marketing. I see it primarily as a place to build a reputation, research various stakeholders, and develop a few relationships. So I follow very few people on Twitter — only 15 at last count. Not becauseRead More
Los Angeles Rams marketing
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… Do marketing plans come from factory assembly lines these days? The advice is so generic and commodified, someone on AliExpress must be selling it for 40-cents a piece as long as you buy 100 of them. Take this article about marketing the L.A. Rams NFL franchise. It contains two words that would make most experienced marketers groan in weariness: The S-Word: Social Media The M-Word: Millennials Those two words were a running gag in my Marketing Strategy course. IfRead More
Pokemon Go
by Freddy Tran Nager, Founder of Atomic Tango + Realistic Idealist… Much has already been said about Nintendo’s Pokemon Go, the augmented reality (AR) game that’s turned millions of Americans into manic scavenger hunters. Perhaps too much. The phenomenon has already triggered a backlash after just a few days from people tired of hearing about it. If there were a web-browser app that blocked all stories mentioning “Pokemon,” it would likely be as popular as the game itself. But all this hype only underscores the game’s level of success —Read More
Rule Of 7 Loaded Dice
by Freddy J. Nager, Founder of Atomic Tango + Marketing Analyst… One advantage of phone calls is no one can see you rolling your eyes. Because while listening to a lazy ad agency explain their strategy and campaign results, my eyes rolled harder than the dice at a Vegas craps table. I was on a conference call with one of my clients, a college program, and their digital ad agency, a giant firm that usually works with Fortune 500 clients. The agency had spent over $50,000 (nearly half of myRead More
website worst practices
by Freddy Tran Nager, Founder of Atomic Tango + Website Content Director And Instructor; photo by youngthousands via Wikimedia Commons… My wife could hear me cursing from the other room. Did I hurt myself? Did the stock market crash? Did one of my favorite characters just get the axe on Game of Thrones? Worse: I encountered another case of bad marketing. (My priorities are warped like that.) In this case, I was Facebooking on my phone and found an interesting article post, so I clicked through… And waited. And waited.Read More
Anti-spam Cat
by Freddy Tran Nager, Founder of Atomic Tango; photo courtesy of MarcyVeryMuch.com… Email is back! … Well, actually, it never left. It just got overshadowed by all the social media hype. But now that marketers are waking up to find that most social media marketing is a waste of time, everyone’s launching an e-newsletter. Or worse. While a well-crafted marketing email works far better than Twitter stalking (marketing at its lamest… and creepiest), the key is the “well-crafted” part. I receive unsolicited marketing emails every day, and I don’t reallyRead More
Facebook Pages Quiz
by Freddy J. Nager, Founder of Atomic Tango + Marketing Professor Who Likes Giving Multiple-Choice Quizzes (so much easier to grade)… Despite all the research and analysis showing that most social media marketing is a waste of time, the hope persists among well-meaning business folk that somehow, someday, a well-timed Tweet or an unstoppable hashtag will obviate the need for (gasp!) advertising. Nowhere is this optimism more persistent than on Facebook, where I’m still receiving invitations to like someone’s brand new Facebook Page, even though Facebook marketing (not counting theRead More