Materialism Category



Thou Shalt Covet. After all, conspicuous consumption is what keeps us creative professionals in business. So here’s where we feature gear and goods we crave — but that we can also afford. Let others feature watches that cost as much as cars and cars that cost as much as houses — we prefer material excess within reason.

High Sierra Classic Plus Showerhead in action
by Freddy Tran Nager, Founder of Atomic Tango + Semi-Professional Shower Connoisseur; featured photo by High Sierra… Who doesn’t like getting into a little hot water?Read More
Kim Tronic in Sedona, Arizona
by Kim Tronic, Writer + Professional Happiness Pursuer… This article originally appeared in The Kim Tronicles and is republished here by permission. Sedona, Arizona. A sweet little 7-hour drive from Los Angeles, or a quick flight from LAX and puddle jumper from Phoenix. I’d heard about the healing powers of this magical destination, but I didn’t know much beyond a Google search. To celebrate my birthday and commemorate the end of my cancer journey, I booked a trip to Sedona for 3 nights and started researching different vortex excursions. What’sRead More
MacBook Air

Posted On December 9, 2017By Freddy Tran NagerIn Materialism

Air Apparent: Why I Rushed To Buy A MacBook Air

by Freddy J. Nager, Founder of Atomic Tango LLC + Apple hOStage… I didn’t need a new computer. My 2010 MacBook Pro is somehow still running strong — now 2 years longer than any previous computer I’ve owned over the past 30 years. (Knock on wood — just by typing this I may curse my Mac.) Plus, my 2010 MacBook Pro includes features no longer available on a new Mac, such as a matte screen (glossy = annoying reflections) and a built-in DVD player (yes, some of us still useRead More
Amazon Dog

Posted On August 27, 2017By Freddy Tran NagerIn Materialism

Quickie Case Study: Why Amazon Is Top Dog

by Freddy J. Nager, Founder of Atomic Tango + Amazon Customer Since 1998 (yes, 19 freakin’ years)… Call me an Amazon loyalist by default. As in, it’s da fault of the competition.Read More
Parker Jotter in GoldenEye

Posted On July 4, 2017By Freddy Tran NagerIn Materialism

Heavy Metal Writing: 5 Pens Of Steel

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Believes The Pen Can Be Mightier Than The Sword… You know what product attribute doesn’t get enough hype? Tactility — how something feels to the touch. While today’s manufacturers obsess over size and weight, promising us larger and larger capacity and lower and lower weight, that’s fine for phones and planes — but not enough for us creative professionals. In fact, sometimes we want our tools to be heavier and less modern. Whether the instrument is a keyboard, camera,Read More
Ireland's Wild Atlantic Way

Posted On May 27, 2017By Freddy Tran NagerIn Materialism

The Creative Jetsetter: Ireland’s Wild Atlantic Way

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Doesn’t Travel Nearly Enough… If a storm like this were to hit Los Angeles, the local news would cover it all day — make that all week — with sodden reporters stumbling around and calling it something like Mega Tempest 2017™. Here in Ireland’s aptly named Wild Atlantic Way, the locals refer to it as “a Tuesday.”Read More
Parmesan Cheese Grating

Posted On February 20, 2017By Freddy Tran NagerIn Materialism

Making America Grate Again — The DIY Parmesan Cheese Adventure

by Freddy J. Nager, Founder of Atomic Tango + Cheese Addict… Raise your fork if you like your spaghetti to look like a blizzard hit it.Read More
by Freddy Tran Nager, Founder of Atomic Tango + Tchotchke Junkie… A certain trait of the adult male nerd species drives my wife crazy: our penchant for collecting toys to display around our work areas. My wife calls them “dust magnets.” Of course, we adult male nerds know what they truly are: visual caffeine to spruce up our man caves and help us survive desk life. And just like coffee, an industry has sprung up to feed the need. To give you an idea of the size of this market,Read More