Materialism Category



Thou Shalt Covet. After all, conspicuous consumption is what keeps us creative professionals in business. So here’s where we feature gear and goods we crave — but that we can also afford. Let others feature watches that cost as much as cars and cars that cost as much as houses — we prefer material excess within reason.

MacBook Air

Posted On December 9, 2017By Freddy J. NagerIn Materialism

Air Apparent: Why I Rushed To Buy A MacBook Air

by Freddy J. Nager, Founder of Atomic Tango LLC + Apple hOStage… I didn’t need a new computer. My 2010 MacBook Pro is somehow still running strong — now 2 years longer than any previous computer I’ve owned over the past 30 years. (Knock on wood — just by typing this I may curse my Mac.) Plus, my 2010 MacBook Pro includes features no longer available on a new Mac, such as a matte screen (glossy = annoying reflections) and a built-in DVD player (yes, some of us still useRead More
Amazon Dog

Posted On August 27, 2017By Freddy J. NagerIn Materialism

Quickie Case Study: Why Amazon Is Top Dog

by Freddy J. Nager, Founder of Atomic Tango + Amazon Customer Since 1998 (yes, 19 freakin’ years)… Call me an Amazon loyalist by default. As in, it’s da fault of the competition.Read More
Parker Jotter in GoldenEye

Posted On July 4, 2017By Freddy J. NagerIn Materialism

Heavy Metal Writing: 5 Pens Of Steel

by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Believes The Pen Can Be Mightier Than The Sword… A product attribute that doesn’t get enough hype is tactility — how something feels to the touch. While today’s manufacturers obsess over size and weight, promising us larger and larger capacity and lower and lower weight, that’s fine for phones and planes — but not enough for us creative professionals. In fact, sometimes we want our tools to be heavier and even less modern. If you work in aRead More
Ireland's Wild Atlantic Way

Posted On May 27, 2017By Freddy J. NagerIn Materialism

The Creative Jetsetter: Ireland’s Wild Atlantic Way

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Doesn’t Travel Nearly Enough… If a storm like this were to hit Los Angeles, the local news would cover it all day — make that all week — with sodden reporters stumbling around and calling it something like Mega Tempest 2017™. Here in Ireland’s aptly named Wild Atlantic Way, the locals refer to it as “a Tuesday.”Read More
Parmesan Cheese Grating
by Freddy J. Nager, Founder of Atomic Tango + Cheese Addict… Raise your fork if you like your spaghetti to look like a blizzard hit it.Read More
by Freddy J. Nager, Founder of Atomic Tango + Tchotchke Junkie… A certain trait of the adult male nerd species drives my wife crazy: our penchant for collecting toys that we like to display around our work areas. My wife calls them “dust magnets.” Of course, we adult male nerds know them for what they truly are: visual caffeine to spruce up our man caves and help us survive desk life. And just like coffee, an industry has sprung up to feed the need. To give you an idea ofRead More
Fujifilm Instax Mini 8
by Freddy J. Nager, founder of Atomic Tango + industrial design lover (usually)… I am stricken with horror. Can barely move. May need years of therapy and bourbon shots. I just saw the single ugliest tech product ever made. One of Fujifilm’s competitors must have kidnapped their industrial designers and perpetrated this as a means to sabotage the brand. I close my eyes, but this mutant is seared upon my retinas. Apparently, the design inspiration was the larval spawn of a radioactive pig from the planet Masticated Gum. I don’tRead More
Mobot Water Bottle & Roller
by Freddy J. Nager, Founder of Atomic Tango + Heavy Drinker (of Water)… The Mobot Water Bottle & Roller seems to pack a lot of desirable features: BPA-free Made of recycled stainless steel Built-in massage tool And— OHMIGOD, EVERYONE, RUN! IT’S A GRENADE!!! Oh, sorry, false alarm. My eyes are getting old, and I should probably get my vision prescription updated. But is it just me, or does that water bottle look like something Rambo would chuck at an enemy tank? Seriously, we live in a time when everyone’s onRead More
Extended Warranties vs Las Vegas
by Freddy J. Nager, Founder of Atomic Tango, Warranty Not Included… I’m not much of a gambler, unless you count my dismal dabbling in the stock market. So naturally, I look at any betting offer with skepticism and a deep lack of enthusiasm — even when it comes from my favorite technolust pusher, Apple. Several years ago, Apple offered to extend the warranty on my MacBook Pro for three years for $349. Like most Apple creations, the pitch sounded irresistible, using terms like “peace of mind” (in bright red lettersRead More
Katharina Heuermann at the Chicago Bean

Posted On April 25, 2016By Katharina HeuermannIn Materialism

The Creative Jetsetter: Why You Should Travel Counter-Cyclical

by Katharina Heuermann, Dream Seller + Founder of the travel agency Destination-K!… Hello Jetsetters! Summer is around the corner, and you know what that means for us travelers: full airplanes, jammed roads, packed hotels, and not much fun. The solution is obvious: counter-cyclical travel — that is, traveling out of season. Since you’re a creative professional, you’ve probably done it often. If not, you should! And here’s why… 1. You can save some serious money on vacations. Probably the most important reason to travel against the usual travel calendar isRead More