Materialism Category



Thou Shalt Covet. After all, conspicuous consumption is what keeps us creative professionals in business. So here’s where we feature gear and goods we crave — but that we can also afford. Let others feature watches that cost as much as cars and cars that cost as much as houses — we prefer material excess within reason.

William Bounds Key Mill WB-1 Pepper Grinder
by Freddy J. Nager, Founder of Atomic Tango + Spice Lover… Some things are worth spending extra on, even if they’re just everyday objects that spend most of their existence in a cupboard. One of those things, I discovered the annoying way, is a good pepper grinder.Read More
Skagen Holst watch

Posted On February 8, 2016By Freddy J. NagerIn Materialism

Just A Second Here: A Quick Note About Watch Marketing

by Freddy J. Nager, Founder of Atomic Tango + Nascent Horologist… I love watches – particularly inexpensive ones that make up in design what they might lack in craftsmanship or materials. I’ll crave a quartz-powered $200 Seiko any day over an automatic Rolex that costs more than my car. (I would argue that the quartz Seiko keeps better time and requires less maintenance, too.) So when I’m relaxing between projects, I browser-window shop for watches. One brand that always catches my eye is Denmark’s Skagen, a mass-market brand owned byRead More
Tech CEO Fashion

Posted On December 16, 2015By Raegan ThurlowIn Materialism

Fashion Real: CEOh-No! Dress for the Job You Have

by Raegan Thurlow, Part-Time Fashionista; photo of Mark Zuckerberg 2007 by David Terrar via Wikimedia Commons… Most of my generation will say that they remember where they were when Obama was elected president. I will remember where I was the first time I saw my CEO wearing jeans…Read More
Cobalt Valkyrie Personal Aircraft

Posted On November 27, 2015By Freddy J. NagerIn Materialism

Airborne Identity: The Cobalt Valkyrie Personal Aircraft

by Freddy J. Nager, Founder Of Atomic Tango + Guy You Really Don’t Want Flying An Airplane… As Americans went full feeding frenzy over Black Friday (run away! run away!), I found my own materialistic lust object. And it’s a bit too big to fit under a tree…Read More
Black Friday
by Freddy J. Nager, Founder of Atomic Tango + No Relation To The Grinch… With Black Friday lurking around the corner, you’ll likely see the term “doorbuster” describing a deal so irresistible that you’ll want to break down the door to get at it. Now, that term might have been cute… slightly… a little… or maybe not… years ago, but since people have actually been killed by Black Friday stampedes, “doorbuster” is in horrific taste today. Any retailer who uses it for brick-and-mortar sales is essentially inviting violence. Plus, ifRead More
Apple iPad Pro + Pencil Review
by XDL, Filmmaker… In filmmaking, we have the deadly production triangle: cheap, fast and good. If you’re lucky, you get two — usually at the sacrifice of the third. You can have cheap and fast, but it won’t be good. You can have good and fast, but it won’t be cheap. You can have cheap and good, but it’ll never be fast. When it comes to drawing computers, a triangle also applies. The ideal digital creative tool would be powerful, portable, and easy to use. I’ve never gotten all three.Read More
Fashionable France

Posted On October 31, 2015By Raegan ThurlowIn Materialism

Fashion Real: Where Do Fashion Trends Come From?

by Raegan Thurlow, Part-Time Fashionista… True to my fashionista (see “raging shopaholic”) form, I’ve been to Paris to experience its unparalleled fashion brilliance. My stiletto boots made their way around Milan as well, but I didn’t find the fashion there as impressive as the I just threw this outfit together and happen to look like a million bucks of Paris.Read More
Golden Road Brewing
by Freddy J. Nager, Founder of Atomic Tango + Craft Beer Lover Before He Was A Drinker… How should we feel when one of our favorite local brands gets snapped up by a giant multinational corporation? Shouldn’t we just feel giddy that some small enterprise owner hit the jackpot? Well, try to remember when your favorite radio station got devoured by the zombies at Clear Channel. Or perhaps your charming regional bank got snorted up by a soulless Wall Street behemoth. Or imagine your favorite local restaurant or coffee shopRead More
The Story of What Happens When Bad Clothes Meet Corporate America

Posted On August 30, 2015By Raegan ThurlowIn Materialism

Fashion Real: When Bad Clothes Meet Corporate America

by Raegan Thurlow, Part-Time Fashionista; illustration by Mark Armstrong… If you’ve sold Kool-Aid at a lemonade stand in the not too distant past (the pre-30 crowd): When you hear “business casual”, do you think jeans and a polo? Or are you reaching for basketball shorts and a hoodie at 9:00 Friday morning? Some employees choose to express their discontent by complaining while others take 2-hour lunch breaks (during which time their phones are mysteriously out of cell range). Others still take casual Friday to the next level – a levelRead More
Not Starbucks
by Freddy J. Nager, Founder of Atomic Tango + Caffeine Addict… Three yuppies walk into a Starbucks. Sounds like the beginning of a joke, and in a way it is. Two claim a table, while the third goes to order. He asks the others what they want, and they both say “nothing.” He responds, “So why are we here?” One replies, “Someplace to talk.” The first guy scowls and says something that makes me want to high-five him: “That’s gonna put them out of business — people like you.” IRead More