Media Category



We like to watch… and listen… and read.. and play… and sometimes all the above at the same time. Here’s where we share critical takes on movies, music, and other media by those who not only enjoy it but also create it.

can't write
by Freddy Tran Nager, Founder of Atomic Tango, Professional Writer, and Professor; photo by Pwlps via Wikimedia Commons… Dear Class, Please evaluate the first sentence from this recent academic-journal article, “Progressive Mastery Through Deliberate Practice: A Promising Approach For Improving Writing”: “There is virtual agreement across all sectors (policy-makers, researchers, educators, parents, employers) that there is a crisis in literacy internationally, not only in reading – which has been the focus of policy and research in recent decades – but also – a more recent focus of attention – inRead More
2017 Marketing and Media Predictions
by Freddy Tran Nager, Found of Atomic Tango + Amateur Prognosticator… Based on my observations of trends in demographics, business, technology, and politics, I’ve concocted and contrived these predictions for the new year and beyond. Maybe way way WAY beyond. But if 2017 is anywhere near as capricious as 2016, these could all happen. Or the zombie apocalypse will finally arrive. In any case, here are my forecasts in no particular disorder… SIRI-OUSLY NOW: Touch screens are so two years ago. Instead, animated chatbots will take over brick-and-mortar retail toRead More
baited
by Freddy Tran Nager, Founder of Atomic Tango + Editor Who Can’t Resist… It’s a common mistake: writing “baited breath” instead of “bated breath.” I just didn’t expect it in the official publication of the American Marketing Association (October 2016 issue). But there it glared at me from an article about Apple’s born-to-be-lost AirPods. Of course, we all know that “bated” means anxious or excited, while “baited” refers to a loaded trap. Whenever I see “baited breath,” I visualize someone with a worm on a hook dangling in their mouthRead More
Pokemon Go
by Freddy Tran Nager, Founder of Atomic Tango + Realistic Idealist… Much has already been said about Nintendo’s Pokemon Go, the augmented reality (AR) game that’s turned millions of Americans into manic scavenger hunters. Perhaps too much. The phenomenon has already triggered a backlash after just a few days from people tired of hearing about it. If there were a web-browser app that blocked all stories mentioning “Pokemon,” it would likely be as popular as the game itself. But all this hype only underscores the game’s level of success —Read More
TV Musicals
by Freddy Tran Nager, Founder of Atomic Tango + Hardcore Binge Watcher… You can sense it: you’re binge watching some show, and along comes a story line that makes you say, “I’ve seen this before…” Because you have… in a half-dozen other series… in the past year. They’re plot twists relied on by TV writers since televisions actually had dials. They usually appear in seasons 2 or 3, but in shows without strong concepts (i.e., family sitcoms), they can appear midway through season 1. Let’s rattle off a few ofRead More
Race Movie 2016
by Freddy Tran Nager, Founder of Atomic Tango + Stickler for Details… The movie Race, about American hero Jesse Owens, looks terrific. The sound? Well, that could use work. Just listen to the movie trailer. Notice something odd about the cameras?Read More
Dr. Sonjia Kenya
by Dr. Sonjia Kenya, Research Professor + Author/Podcaster of “Sex In South Beach”; intro by Freddy Tran Nager, Founder of Atomic Tango… Freddy’s Intro: People ask me why I don’t podcast. It’s simple: my brain refuses to cooperate. It’s bizarre. Over the past 6 years, I’ve lectured live before hundreds of people, both friends and strangers, students and executives, and I’ve never had a problem. In fact, I dig on public speaking. Then I tried recording one of my class lectures in the privacy of my office – just me,Read More
The Blue Agave
by Freddy Tran Nager, Founder of Atomic Tango + Former MCA Records Operative… If Hollywood ever sets a James Bond movie in L.A., The Blue Agave should perform the all music. Indeed, their cover of “Besame Mucho” would make a killer 007 opening credit sequence. (Take a listen at the bottom of this post.) The Blue Agave’s eponymous debut album takes you on a sonic cruise across Los Angeles: primarily Spanish vocals amidst layers of surf guitar, retro lounge, mariachi, and killer rhythms. As The Blue Agave describe themselves, “sexy, soulfulRead More
best marketing books
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor; photo by Manuel Cacciatore via Wikimedia Commons… So you’d like to learn more about business but can’t take a class right now. Or maybe the idea of school gives you nightmares about forgetting class until the final exam. (Been there, dreamed that.) No problem. While I teach university courses, I understand the need to learn on your own. So I compiled this business reading list to enlighten, inspire, even entertain. Academic vs Commercial Most of these books are lightRead More
by XDL, Filmmaker… Why do particular films and actors succeed when many believe they’re undeserving? You’d be surprised how many people in Tinseltown lose sleep over that question. My answer: Hollywood is a branding and marketing mechanism, and once the gears get moving, it’s there to perpetuate content. The trick is to get the gears moving, and therein lies the art of it. Every now and then the mechanism takes steps to protect itself. An example: Avatar. This was not a particularly good movie. It wasn’t horrid, but the filmRead More