Media Category



We like to watch… and listen… and read.. and play… and sometimes all the above at the same time. Here’s where we share critical takes on movies, music, and other media by those who not only enjoy it but also create it.

The Horror Ghetto
by Freddy Tran Nager, Founder of Atomic Tango + Part-Time Mad Media Scientist… I usually use this space to dissect other people’s projects, so for a change, I decided to eviscerate one of my own. Ladies and gentlemen: introducing the idea that went nowhere, “The Horror Ghetto”…Read More
action movie hero posters
by Freddy Tran Nager, Founder of Atomic Tango + Superhero Analyst… It must suck to be powerful. I’m determining what image I should use to present myself here at Atomic Tango. Since I picture myself as an action star (in a power-nerd way), I researched how Hollywood is depicting its almighty this summer. What I saw wasn’t encouraging.Read More
Jimmy Wong "Ching Chong"
by Freddy Tran Nager, Founder of Atomic Tango + Interracial Relations Insider… I don’t assign social media textbooks to my students because most are outdated by the time they’re published. Indeed, every time I flip on my computer, Mark Zuckerberg has messed with his giant virtual antfarm. Plus, real life case studies keep popping up that are so much more relevant and compelling. This past week — while I was teaching social media at UCLA Extension — something happened on campus that provided great classroom fodder. I’m talking about AlexandraRead More
xkcd "Duty Calls"
by Freddy Tran Nager, Founder of Atomic Tango Cartoonist Randall Munroe, the brain behind the popular comic xkcd, seems to know me too well in this strip dubbed “Duty Calls”.Read More
by Freddy J. Nager, Founder of Atomic Tango + College Football Fanatic   “A nearly $1 million salary and benefit package for a nonprofit executive is not only questionable on its face but also raises questions about how the organization manages its finances in other areas.” – Senator Tom Coburn (R-OK), criticizing the pay of Roxanne Spillett, CEO of the Boys & Girls Clubs of America. Spillett received $988,591 in pay and benefits in 2008, while the organization had revenues of $107 million. (Source: “Lawmakers Question Salaries of Nonprofits,” NewRead More
by Freddy J. Nager, Founder of Atomic Tango LLC & Freelance Dreamer So “Inception” is this action-packed, visually stunning film that appears real. Too real. Indeed, although the premise is based on dreams, it isn’t very… well, dreamlike. Who has linear dreams that are essentially action films? Whose dreams appear shot from a third-person perspective with scenes that don’t involve them? Dreams are usually visualized from a first-person P.O.V., with the person dreaming involved in all the action. But forget the technical side — I don’t have to tell youRead More
Harvard Business Review
by Freddy Tran Nager, Founder of Atomic Tango + Business Lit Connoisseur… Note: The following is meant to be satirical. The author has no affiliation with the Harvard Business Review or any idea what its editors could possibly be thinking. For nearly a century, the Harvard Business Review has been the authoritative voice of critical business thinkers, featuring such legendary thought leaders as Peter Drucker, Theordore Levitt and Michael Porter, and popularizing such paradigm-shattering concepts as the glass ceiling, marketing myopia, and the balanced scorecard. Well, enough of that…Read More
McDonald's Double Cheeseburger
by Freddy Tran Nager, Founder of Atomic Tango + Practicing Metaphor Engineer… Looks like it’s over for us marketing strategists. Now I’m not saying there’s no more need for marketing strategy. If you look at the anemic brands of most banks, airlines, and Web 2.0 startups, you’ll see that the need for marketing is growing faster than Rush Limbaugh at a cheesecake bake-off. But the opportunity to develop a revolutionary new marketing strategy may have passed. Sure, we marketers can still develop new tactics based on new mediums and newRead More
Bank Run site - home of the iPhone App and Interactive Movie
by Freddy Tran Nager, Founder of Atomic Tango + “Bank Run” Consigliere… (Full Disclosure: The following post is about one of my clients at Atomic Tango.) Imagine waking up and finding yourself strapped to a chair. Standing over you is a strange man swinging a large golf club. He keeps asking you menacing questions, but you have no idea what he’s talking about. Frustrated by your lack of answers, he decides to take a massive swing at a spot right between your eyes… How do you escape? Well, there’s anRead More
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Demonologist… It was brilliant. Not the film, but the marketing campaign that turned a $15,000 amateur horror flick into a $100 million box office smash. The problem? Serious anticipointment…Read More