Media Category



We like to watch… and listen… and read.. and play… and sometimes all the above at the same time. Here’s where we share critical takes on movies, music, and other media by those who not only enjoy it but also create it.

Freaky Friday
by Freddy Tran Nager, Founder of Atomic Tango + Not An Actor But A Guy Who Played One On Stage… Hollywood is experiencing a “Freaky Friday”: in the 1976 movie, a mother and daughter magically swap bodies. After a series of icky moments milked for laughs, they predictably come to understand each other. Now, unpredictably, the entire movie industry is experiencing a similar switcheroo… A-list celebrities are failing to lure fans, reports the L.A. Times, while top movies are starring relative unknowns: The stars are not twinkling bright this summer.Read More
1984
by Freddy Tran Nager, Founder of Atomic Tango + Hater of All Things Double Ungood… Orwell is not only spinning in his grave, he must be doing triple salchows. Amazon kindled a web-wide furor this morning when it yanked digital copies of two books from users’ Kindles: George Orwell’s 1984 and Animal Farm…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC & Stake Holder Analyst I finally got around to watching the first season of “True Blood” on DVD — yeah, I know,  I’m a total TV slacker — but I survived only four episodes. “True Blood” begins with an intriguing level of satire that quickly devolves into soap operatics and — even worse — boring stereotypes. Creator Alan Ball cleverly uses vampires to symbolize the coming out of the gay community, but his vampires are clichéd, smug and brooding. Rather thanRead More
Tetro Coppola Ad
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Enjoys Wine, Film, and Advertising — Separately… So I’m flipping through the Calendar section of the L.A. Times print edition. (Only in Hollywood is the entertainment section of the major newspaper called the “Calendar.” That’s right, we don’t do anything else in this town but entertain or be entertained.) My eye caught the full-page ad for new movie Tetro. The ad brims over with critical raves, with the first quote proclaiming “Francis Ford Coppola, 70, has returned to hisRead More
PhD
by Freddy Tran Nager, Founder of Atomic Tango + PhD Conscientious Objector… Since I love teaching and talking about marketing, friends often ask why I don’t get a PhD. I’ll think about it… and then I stumble upon an example of the actual work perpetrated by PhD’s in my field…Read More
Ed Hardy Wine
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Doesn’t Own Ed Hardy Anything… Intrigued by the Ed Hardy wines at his local Whole Foods, Pulitzer Prize winning writer Dan Neil performed exploratory surgery on that insatiable branding machine Christian Audigier. The resulting L.A. Times article is a brilliant and funny study of branding gone wild…Read More
Sometimes, amidst all the talk of bank bailouts and business banality, I stumble across something that melts away all the jagged cynical edges, one note at a time…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Member of the Living (for now)… To prep for a video I’m producing, I watched Undead or Alive, the 2007 comedy-horror flick about zombies in the old west. It’s moderately entertaining, with Chris Kattan as a cowboy wannabe and Navi Rawat as the intellectual kung-fu fighting Native-American babe. The hitch in this giddyap? The zombies themselves. Although they have more dialogue than most zombies (better agents, perhaps?), they’re still just another iteration of the lumbering brain eaters who have populatedRead More
Versus Network campaign
by Freddy Tran Nager, Founder of Atomic Tango + Sports Fan… Raise your hand if you’ve heard of Versus… Anyone? Anyone? Bueller? Few know about the small sports network, which I appreciate for bringing me Ivy League football. Where else could I catch the Harvard-Cornell game in L.A.? Since Versus wants more than us middle-aged marketing geeks, they’re trying to generate awareness by asking for more than a show of hands. They’re literally asking people to “Show Me Your V.” Really.Read More
Jumping The Shark
by Freddy Tran Nager, Founder of Atomic Tango + Part-Time Shark Jumper… Although Americans don’t manufacture much anymore, we still excel at making media, including entertainment and news. We give good hype, and the Internet brings it to the rest of the world 24/7. One problem: all this unfiltered Yankee content poses a linguistic challenge for people in other countries, even those fluent in English. That’s because Americans also excel at screwing with the language — and I’m not just talking about Miss South Carolina (warning: excruciating cringe-inducing video ahead)…Read More