Missions Category



“Common sense is a little man in a gray suit who never makes a mistake at addition, but it’s always someone else’s money he’s adding up.” – Raymond Chandler

Let’s hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels, and leap into the fast lane. As we all know, it’s the risk takers who get their faces on magazine covers and their interviews on news radio. No one ever remembers who won “honorable mention.”

So in this section you’ll find uncommon sense — and our 2 cents — about careers, management, and the economy at large.

Chris Christie School of Business
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Questions What Our Business Schools Are Teaching… Dear Leaders of the 21st Century: Congratulations on joining the first class of the Chris Christie School of Business! We are honored that you have chosen to accompany us on our mission to redefine leadership in corporate America. While you may occasionally hear our rival institutions bandy about such terms as “responsibility” and “managerial excellence,” at CC: SOB, you will learn how to actually integrate those concepts into policy statements and pressRead More
Millionaires Vs Broke People
by Freddy Tran Nager, Founder of Atomic Tango + AGuy Who’s Wondering How Much More LinkedIn He Can Take… Please tell me this is just another of those annoying LinkedIn puzzles — one of those banal math problems or word games that clueless people play on professional networking sites to prove they’re “geniuses”. This particular LinkedIn challenge obviously shows the value of proofreading, and it’s so easy a Fox News host could solve it. The column headers are clearly reversed, so just swap ’em and the table makes perfect sense.Read More
Start Your Engines - Nonprofit Management Made Simple
Editor’s Note: We first met Rachel Brookhart on Twitter, where her wit, devotion to smart marketing, and love of both cats and whiskey made her one of the few Twitter users we actually follow. We also share an academic connection: Rachel received her M.A. in Nonprofit Management from Antioch University L.A., where Atomic Tango Founder Freddy J. Nager used to teach. Now she’s published her first book, Start Your Engines: Nonprofit Management Made Simple, which we found both entertaining and insightful. It combines realistic advice (no naive idealism here) interwovenRead More
Creative Job Interviews
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Been On Both Sides Of The Table; photo by Virginia State Parks staff (Albert Herring) via Wikimedia Commons… I occasionally help my clients find and interview other marketing agencies and professionals, since I speak the lingo and know what to look for. My B.S. detector can sense a snake-oil seller after just a few words, and I enjoy clearing out posers to create opportunities for truly talented and ethical professionals. So it’s a shame when I find an honest,Read More
LinkedIn Profile Tips for Marketers
by Freddy J. Nager, Founder of Atomic Tango + Heavy LinkedIn User… Of all the social networks out there, LinkedIn has delivered the best return on my time — as in actual gigs that come with actual money. That doesn’t mean I love the site — the user experience appears designed by inebriated spider monkeys — but I’ve managed to make it work for me. So I put together this list of suggestions to improve your LinkedIn profile, particularly if you work in marketing or other creative professions. (This adviceRead More
by Freddy J. Nager, Founder of Atomic Tango + Career Advisor… You found a job opening you think you could fill perfectly. You have the skills and the education, a lofty employment record with glowing recommendations, and genuine enthusiasm for both the company and the opportunity. So you apply and wait for the employer to contact you. And you wait. And you wait. And weeks go by, making you think they hired someone else. Then you see they’re still running the ad for the position. And you dig around andRead More
Simon Sinek quote on skills and attitude
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Hires Skilled Professionals… From his bio, Simon Sinek sounds like an amazing person: author, TEDx star, military innovation adviser, supporter of nonprofits. So I’ll give him the benefit of the doubt and assume that this quote was taken way out of context. But that’s how the quote is being shared, in its entirety, in that source of infinite dubious wisdom, the LinkedIn wall. “You don’t hire for skills, you hire for attitude. You can always teach skills” is aRead More
Lemonshark + Remora
by Freddy Tran Nager, Founder of Atomic Tango + Partner To Some Awesome People; photo by Albert Kok via Wikimedia Commons… In the animal kingdom, a fish called the remora attaches itself to larger creatures like sharks to eat scraps of their food while enjoying their protection. In the human kingdom, a creature called the freeloader attaches itself to more established professionals to eat scraps of their business while enjoying their brand equity. Today, these freeloaders frequently describe themselves as “partners” — a word that once referred to someone whoRead More
micromanaging boss meme
by Freddy Tran Nager, Founder of Atomic Tango + LinkedIn Purist… The neighborhood is slowly deteriorating. Not my physical one in L.A., which is gentrifying so fast even the pigeons have to take out loans to eat.Read More
creative portfolios
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor; photo by Beatriz Pérez Moya on Unsplash… Q: Dear Freddy: What’s a good length for my copywriting portfolio? Right now it’s 20 pages, which feels long, but it’s 6 writing samples, and most are multiple pages. Is that too long? – K in L.A.Read More