Missions Category



“Common sense is a little man in a gray suit who never makes a mistake at addition, but it’s always someone else’s money he’s adding up.” – Raymond Chandler

Let’s hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels, and leap into the fast lane. As we all know, it’s the risk takers who get their faces on magazine covers and their interviews on news radio. No one ever remembers who won “honorable mention.”

So in this section you’ll find uncommon sense — and our 2 cents — about careers, management, and the economy at large.

National Endowment for the Arts
by Freddy Tran Nager, Founder of Atomic Tango + Guy Whose Career Would be Nothing without the Arts… Since this website celebrates creative professionals, I would be remiss to not comment on the threat to the National Endowment of the Arts. Although its budget is relatively minuscule — a mere $148 million in 2016 compared to the $437 million budget for military marching bands (yes, really) and the overall $3.54 trillion federal budget— we can’t underestimate the positive impact of the arts. Randy Cohen, VP of Research and Policy atRead More
Virtual Cold Shoulder
by Nereyda Valenzuela, Guest Blogger + Human Communication Lab Director at Cal State University Fullerton… Ever notice how little things bother you on social media? Such as certain people not liking your photos or accepting your friend requests? These simple cases of inaction can trigger emotions that linger for days. Such willful inaction on Facebook, Instagram, Snapchat, Twitter, etc. is actually a form of rhetoric called the “virtual cold shoulder.” It involves one party intentionally not acting and the other party perceiving that as an insult. Since a relationship previouslyRead More
Chris Christie School of Business
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Questions What Our Business Schools Are Teaching… Dear Leaders of the 21st Century: Congratulations on joining the first class of the Chris Christie School of Business! We are honored that you have chosen to accompany us on our mission to redefine leadership in corporate America. While you may occasionally hear our rival institutions bandy about such terms as “responsibility” and “managerial excellence,” at CC: SOB, you will learn how to actually integrate those concepts into policy statements and pressRead More
Millionaires Vs Broke People
by Freddy Tran Nager, Founder of Atomic Tango + Critical Thinking Enthusiast… Please tell me the image above is just another annoying puzzle — one of those banal math problems or word games that clueless people play on LinkedIn to prove they’re “geniuses.” This particular LinkedIn challenge obviously shows the value of proofreading, and it’s so easy a Fox News host could solve it. The column headers are clearly reversed, so just swap ’em and the table makes perfect sense. In fact, anyone who’s ever worked for a blowhard HollywoodRead More
Start Your Engines - Nonprofit Management Made Simple
Editor’s Note: We first met Rachel Brookhart on Twitter, where her wit, devotion to smart marketing, and love of both cats and whiskey caught our eye. We also share an academic connection: Rachel received her M.A. in Nonprofit Management from Antioch University L.A., where Atomic Tango Founder Freddy Tran Nager used to teach. Now she’s published her first book, Start Your Engines: Nonprofit Management Made Simple, which we found both entertaining and insightful. It combines realistic advice (no naive idealism here) interwoven with a parable of a racing team tryingRead More
Creative Job Interviews
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Been On Both Sides Of The Table; photo by Virginia State Parks staff (Albert Herring) via Wikimedia Commons… I occasionally help my clients find and interview other marketing agencies and professionals, since I speak the lingo and know what to look for. My B.S. detector can sense a snake-oil seller after just a few words, and I enjoy clearing out posers to create opportunities for truly talented and ethical professionals. So it’s a shame when I find an honest,Read More
LinkedIn Profile Tips for Marketers
by Freddy Tran Nager, Founder of Atomic Tango + Heavy LinkedIn User… Of all the social networks out there, LinkedIn has delivered the best return on my time — as in actual gigs that come with actual money. That doesn’t mean I love the site — the user experience appears designed by inebriated spider monkeys — but I’ve managed to make it work for me. So I put together this list of suggestions to improve your LinkedIn profile, particularly if you work in marketing or other creative professions. (This adviceRead More
conformity
by Freddy Tran Nager, Founder of Atomic Tango + Veteran Of The Career Wars; photo by davide ragusa on Unsplash… Yes, you found a job opening you think you could fill perfectly. You have the skills, the education, a lofty employment record with glowing recommendations, and genuine enthusiasm for both the company and the opportunity. So you apply and wait for the employer to contact you. And you wait. And you wait. And weeks go by, making you think they hired someone else. Then you see they’re still running theRead More
Simon Sinek quote on skills and attitude
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Hires Skilled Professionals… From his bio, Simon Sinek sounds like an amazing person: author, TEDx star, military innovation adviser, supporter of nonprofits. So I’ll give him the benefit of the doubt and assume that this quote was taken way out of context. But that’s how the quote is being shared, in its entirety, in that source of infinite dubious wisdom, the LinkedIn wall. “You don’t hire for skills, you hire for attitude. You can always teach skills” is aRead More
Lemonshark + Remora
by Freddy Tran Nager, Founder of Atomic Tango + Partner To Some Awesome People; photo by Albert Kok via Wikimedia Commons… In the animal kingdom, a fish called the remora attaches itself to larger creatures like sharks to eat scraps of their food while enjoying their protection. In the human kingdom, a creature called the freeloader attaches itself to more established professionals to eat scraps of their business while enjoying their brand equity. Today, these freeloaders frequently describe themselves as “partners” — a word that once referred to someone whoRead More