Missions Category



“Common sense is a little man in a gray suit who never makes a mistake at addition, but it’s always someone else’s money he’s adding up.” – Raymond Chandler

Let’s hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels, and leap into the fast lane. As we all know, it’s the risk takers who get their faces on magazine covers and their interviews on news radio. No one ever remembers who won “honorable mention.”

So in this section you’ll find uncommon sense — and our 2 cents — about careers, management, and the economy at large.

creative portfolios
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor; photo by Beatriz Pérez Moya on Unsplash… Q: Dear Freddy: What’s a good length for my copywriting portfolio? Right now it’s 20 pages, which feels long, but it’s 6 writing samples, and most are multiple pages. Is that too long? – K in L.A.Read More
eaglets
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Been There, Survived That; note that this article contains affiliate links, and buying through them helps support the Atomic Tango martini fund… So you just emerged from your academic shell, armed with a degree and a wealth of textbook knowledge. And now you want to enter marketing or a related field, like advertising, design, or feral-cat herding. To help you progress — and avoid my missteps as a fledgling marketer — I compiled these tips based on my discussionsRead More
What we've got here is a failure to communicate...
by Freddy J. Nager, Founder of Atomic Tango, MBA, and Professor of Communications… A point that really stood out to me in an overall fantastic article by Philosopher and Business Consultant Matthew Stewart: “Next to analysis, communication skills must count among the most important for future masters of the universe. To their credit, business schools do stress these skills, and force their students to engage in make-believe presentations to one another. On the whole, however, management education has been less than a boon for those who value free and meaningfulRead More
corporate culture
by Pat Palleschi, Ph.D., President of the Executive Agency… Employees often tell me that the culture of an organization can encourage them to be productive or be so soul-sucking that they’re dying (figuratively, I hope) to leave. Culture is one powerful aspect of your organization… and it doesn’t take a penny to improve. Here’s how. What is “Organization Culture,” anyway? If it were a game of hide and seek, culture is hard to hide and easy to find. Sociologists describe culture as a “social identity built on group membership” (adaptedRead More
Killer Resume
by Freddy Tran Nager, Founder of Atomic Tango + Self-Marketing Advocate; Photo by Matthieu Joannon on Unsplash… Thanks to this Internet thing, job hunters worldwide can now apply to dozens of gigs simultaneously with a few keystrokes. No more typing one resume at a time on 99%-cotton-and-cashmere paper, licking stamps (an actual behavior in the 20th century), and snailmailing: it’s now all search, click, send. Ironically, by making job applications easier and less expensive than downloading a “Game of Thrones” episode, the Internet also made getting a job harder thanRead More
Job Interview
by Patricia Palleschi, Ph.D., President of The Executive Agency; featured photo by Ben White on Unsplash… A wise person once revealed that there are only four reasons why a person gets hired. (And you are most likely to get hired if you have all four going for you!) Someone in a hiring position likes you. You have some key people on your speed dial. You have credential(s) that the hiring manager feels are important or prestigious. Most important, you will make the company (and, therefore, the hiring manager) money. TopRead More
Labor-Management Poster
by Patricia Palleschi, Ph.D., President of The Executive Agency… Appropriating the words of Aretha Franklin — and the sentiments of many of you — all we need is a bit more RESPECT to make the recruiting process a lot more effective.Read More
brilliant jerks meme
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Sees Value In Brilliant Jerks; image credit: internet meme featuring photo by Scott Grummett for Wired Magazine… LinkedIn’s wall is degenerating fast. It used to focus on careers and business discussions. Now it’s becoming Facebook, complete with people solving puzzles and sharing inspirational quotes. For example, my LinkedIn wall frequently features this popular meme about Neflix CEO Reed Hastings, who has built a mighty empire. As a Netflix customer, I respect a lot of what Hastings has accomplished —Read More
How to become a media mogul
by Freddy Tran Nager, Founder of Atomic Tango + Fellow Aspiring Mogul… “In this very real world, good doesn’t drive out evil. Evil doesn’t drive out good. But the energetic displaces the passive.” — Bill Bernbach, advertising legend I recently spoke about media careers to college students at the National Broadcasting Society AERho Convention. We were in the heart of the Disneyland Resort, amidst thousands of tourists wearing Mickey Mouse ears and celebrating America’s greatest media brand. It was the perfect place to discuss the future of media and howRead More
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Happy He’s Not On The Job Market… I keep my eyes open for job openings that I can pass on to my students, but too often I encounter ads that get my eyes rolling. The job requirements are so excessive and irrational, not even a combo of Chuck Norris and the Dos Equis Man could fulfill them. So I’ve started a new feature here on my blog called “Stupid Job Ad.” For now, I’ve decided to change the namesRead More