“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, 1838-1932, merchant and early advertising enthusiast
Whether you’re trying to turn around an existing business or launch a new venture, Atomic Tango’s Marketing Forensics service answers the answers to these (and other) questions:
- Which of your ads and other marketing media are working and which aren’t?
- Are you targeting all the right customers? And if so, are you doing it in the right way?
- How is your marketing team (or agency) measuring success, and are they using relevant metrics?
- Will a certain new technology or media fit your particular goals?
- Can your goals — including your mission and vision — be refined to produce better results?
To answer these questions, we do all the following:
- Advertising and Website Analytics
- Agency and Contractor Performance Audits
- Brand Position Assessment
- Creative Direction and Content Strategy
- Goal Setting (including Mission/Vision Refinements)
- Media Evaluation and Integration across the Marketing Funnel
- Stakeholders Research (Customers, Competitors, Community, Company)
All cases are directed by award-winning creative strategist and communications professor Freddy J. Nager, with recommendations based on research and real-world experience. No hype. No spin. No marketing myths.
Intrigued? Contact us to find out more…