Marketing ForensicsA sub-division of Atomic Tango, our L.A.-based consultancy Marketing Forensics serves clients by critically analyzing their markets and marketing, revealing the hidden issues and opportunities, then constructing a plan to take them where they want to go. No hype. No spin. Just hard, unbiased assessments from start to finish.

To avoid conflict of interest, Marketing Forensics does not sell creative services or media buying, leaving those activities to a client’s marketing team and vendors. For example, if we suggest television advertising, we do so only because it’s right for the client. There’s no money for us in the production and placement. Likewise, if we see a campaign that’s not working, we’ll recommend shutting it down, since we’re not risking a place on the company ladder by declaring a ‘failure.’

Our mission: to help organizations we admire refine their marketing, outwit their competition, and exceed their expectations.

The Marketing Forensics team is led by marketing veteran and professor Freddy J. Nager, and includes a diverse array of professionals, each with a minimum 10 years of business experience spanning multiple industries.

Find out more about Marketing Forensics here.