27 October 2008

Super Manipulation: Single Girl Seduces the Media

Here’s how to exploit the Super Bowl without spending the $3,000,000 for a 30-second commercial…

1. Be an attractive woman
2. Talk about doing something crazy
3. Build a website

Voila — you’ve got national coverage, including today’s L.A. Times sports section and a plug by a certain marketing blogger.

That’s what comedian Amy Borkowsky has achieved with her highly publicized quest to find a husband. The never-married 40-something is trying to raise $3,000,000 to run a personal ad during the Super Bowl, and has put up a site, “Super Bowl Single Girl,” to help raise funds for the… um, worthy cause. So far, with just over 3 months till the Super Bowl, she’s raised about $2,000.

But if her goal is massive publicity, she’s already succeeded with millions of dollars in free hype. Score after the first week: Amy Borkowsky 1, Media Suckers (including me) 0.

Update 1/29/9: While Borkowsky didn’t even come close to raising the money needed for a Super Bowl ad, she scored something even better. No, not a husband. According to today’s L.A. Times, she’s getting her own reality show, “Amy Borkowsky Will Do Anything to Get a Husband.” And starring in your own reality show is the new American dream, right?

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

One Response

  1. As a biography Amy Borkowsky is a New York native who gives her age as “somewhere between Carrie and Samantha,” so that would probably mean she is between 40 and 50 years old. But she looks good.

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