Chatbooks

October 18, 2016

A Video So Funny It Almost Makes You Want To Have Kids: The Chatbooks Spot

by Freddy J. Nager, Founder of Atomic Tango, Copywriter + Guy Who Loves Kids As Long As They Belong To Other People…

I’m not a mom (at least not the last time I checked). I don’t have a horde of kids running around the house (unless you count my cats). And I don’t scrap book (scrap box, yes — because what better place for photos and other mementos than a cardboard box?).

But I love this vid for startup Chatbooks. I’ve enjoyed repeat viewings. In fact, I want a sequel — no, make that a series. I would binge watch “The Adventures of Chatbooks Mom” starring comedian Lisa Valentine Clark on Netflix. Behold:

If there were acting awards for commercials, this would get “best ensemble.” (The kids are as spot-on as Clark.)

In terms of marketing, the video also nails the pain points that afflict harried moms, and provides a simple solution. There are even call-to-action buttons that work on YouTube to provide direct response. And above all, this video created by the Harmon Brothers builds a fun brand with a face (all brands should have a representative face). Such a strategy worked spectacularly well for another startup, Dollar Shave Club, to the tune of $1 billon.

Just as the Internet has helped usher in a new golden age of television, it’s also brought commercial copywriting to new heights. The best ads are no longer during the Super Bowl — they’re on YouTube.

And this ad makes me almost want to have lots of kids. Well, no, not really. But maybe I can Chatbook my cats…

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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