Stop! Don't make me watch any more!

17 March 2017

Finally: Chevy’s Annoying “Real People” Ad Campaign Gets The Snark It Deserves

by Freddy J. Nager, Founder of Atomic Tango + Former Car Advertising Guy…

Every now and then an ad campaign makes us viewers lunge for our TV remote controls, either to change the channel or simply mute the annoying spots. All that lunging sure helps burn calories during long stretches of couch surfing.

So my thanks go out to Chevrolet’s “Real People” commercials for inspiring the most lunges in the past year. Chevy has saved me a lot of money, not in a car purchase, but in not having a gym membership.

If these far-too-easily-impressed flunkies hyperventilating over a giant corporation’s awards are “real people,” then please give me fakes. I’ll take a celebrity spokesperson. A talking car. A gecko.

So here’s an even bigger thanks to the satirists at Zebra Corner for this overdue spoof…

I hope it helps compel Chevy to hire a new ad agency. I’ll miss the workout, but I can always buy a bigger belt.

Update 5/28/17: Here’s an amusing report by one of the “real people” in the ad…

Tags : , , , , , ,

Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

2 Responses

  1. Oh wow! Great spoof! But, I hate this commercial so much I couldn’t even sit through the spoof.

Leave a Reply

Your email address will not be published. Required fields are marked *