21 August 2008

Cavemen On Fire! A Stone Age Look At Focus Groups

My friend Kevin Nalts, a top YouTube director and corporate marketing guy, found this brilliant spoof of focus groups. It encapsulates my feelings about taking customer feedback indiscriminately. I’m only bummed that I didn’t think of making this myself…

Tip of the thinking cap to TheIdeaGroup.

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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