Quick, can you guess what this company is selling?
“We provide a platform for market-moving dialogue by connecting decision makers through actionable exchange, revolutionizing the way 21st century companies create value.”
Reading that was about as much fun as chewing sand, wasn’t it? Unfortunately, too many executives think a huge wad of jargon makes them sound “professional,” when it actually makes them sound like con artists.
No, I take that back: a true con artist would use natural language that wouldn’t make their audience suspicious. Jargon makes the user sound like they’re hiding something — like a complete lack of talent.
By the way, if you guessed that mess was referring to a business conference, you speak good jargon.
(Thanks to Kevin Elliott of Hill+Knowlton Strategies for sharing this quote, which he received in an email from a vendor.)