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10 February 2019

Way To Roll: Vespa’s “Our Ride” Campaign

by Freddy Tran Nager, Founder of Atomic Tango + Copywriter Who Loves To Envy The Work Of Others…

Here’s hoping magazines stage a revival so we’ll always have print ads like these…

I just came across this 2010 campaign for Vespa created by Ace Saatchi & Saatchi in the Philippines. I envy how it manages to evocatively build the Vespa brand without ever showing the product. And if I didn’t know that I’d likely crash while riding a Vespa, I’d go out and buy one.

Click the images to enlarge them.

Vespa "Our Ride" Ad 1

Vespa "Our Ride" Ad 3

Vespa "Our Ride" Ad 4

Full credits: executive creative director/art director/copywriter Andrew Petch, executive creative director/copywriter Tony Sarmiento, executive creative director Raoul Floresca, art directors Biboy Royong and Gelo Lico, copywriter Bogey Bernardo, producers Dennis Obien and Ruel Arnedo.

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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