Fantasy, Meet Reality: Think About This When You See Those Weird NFL Commercials

by Freddy J. Nager, Founder of Atomic Tango LLC + Fan of Both the NFL and Andrew McGregor

So maybe you’ve seen these NFL commercials with the bearded guy in the suit (created by agency David & Goliath)…

And perhaps you said to yourself, “WTF? Who is that guy and why is he the spokesman for the NFL?” Or maybe you said, “Wow, what a great character, how did they come up with that idea?”

I had another take on the commercial: “Is that my friend Andrew McGregor?”

Andrew, in the TEDx video above, is a modern-day renaissance man:

  • combat photojournalist
  • founder of the award-winning nonprofit Tiziano Project
  • comic book publisher (he also founded Graphation and his alter ego is Captain Africa)
  • writer with a master’s degree in professional writing from USC
  • world champion chessboxer (yes, chessboxing is a real sport, and speaking of goliaths, Andrew is a giant of a man in so many respects)
  • and aspiring robot developer.

Oh, and before I forget, Andrew also occasionally flaunts a beard, three-piece suit, and bursts of a British accent when he appears at venues around the world, including the SXSW festival and my college classes. He’s been doing that for years — long before this NFL campaign came out.

Yes, there are differences: Andrew has a passion for doing good in the world, while the guy in the commercial is purely a clown. And Andrew hates football. So, obviously, very different characters, right?

Now, let’s give David & Goliath the benefit of the doubt and assume that the agency came up with this character 100% on their own.

I just ask you this favor:

The next time you see those NFL commercials, think of Andrew and the great work that’s he’s done. And take a break from fantasy football to check out the Tiziano Project, where you’ll find real heroes making a real difference in the real world.

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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