by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Professor…
With the influencer business fraught with fraud and fakery — all while flaunting “authenticity” — what better way to reveal truth than pointed satire? Writer-Director Zach Braff nails it with this short film, “In The Time It Takes To Get There,” about a 19th century influencer:
The film sprung from a college contest sponsored by Adobe Creative Cloud and agency Pereira O’Dell, won by Boston University student Sam West, whose poster inspired Braff.
I don’t quite see how this film promotes Adobe Creative Cloud, but anything that spoofs today’s social-media influencer circus deserves a mighty “like.”
Update 6/9/19: Two months later, this video has a whoppin’ 52,000 views (not enough people to fill a standard football stadium). Was it worth doing? Should Braff have done some influencer marketing?