In The Time It Takes To Get There

8 April 2019

Classic: Zach Braff Spoofs Influencer Marketing In Short Film

by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Professor…

With the influencer business fraught with fraud and fakery — all while flaunting “authenticity” — what better way to reveal truth than pointed satire? Writer-Director Zach Braff nails it with this short film, “In The Time It Takes To Get There,” about a 19th century influencer:

The film sprung from a college contest sponsored by Adobe Creative Cloud and agency Pereira O’Dell, won by Boston University student Sam West, whose poster inspired Braff.

Winning poster by BU student Sam West

I don’t quite see how this film promotes Adobe Creative Cloud, but anything that spoofs today’s social-media influencer circus deserves a mighty “like.”

Update 6/9/19: Two months later, this video has a whoppin’ 52,000 views (not enough people to fill a standard football stadium). Was it worth doing? Should Braff have done some influencer marketing?

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

2 Responses

  1. That is a funny short. Well done, and a little bit of a spoof coup.

    Adobe Creative Cloud, is a subscription service. If famous directors use their products, others will follow. I’m curious, do you know if the person who won the contest got anything other than the elusive exposure?

    Maybe a year’s free subscription to creative cloud?

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