by Freddy J. Nager, Founder of Atomic Tango, Long-Time Listener, First-Time Podcaster…
I decided to take the audio plunge and launch my own podcast…
Like this website, the Atomic Tango podcast explores marketing, media, and other mischief (sorry, no martini recipes this time, but they’ll appear in future episodes).
This first episode features my thoughts on the infamous Pepsi Kendall Jenner commercial, the trouble with Twitter, and the challenges facing American retailers.
So why podcast? Several reasons:
- Blog readership appears to be declining. I’m experiencing this and am hearing about it from other experienced bloggers. I blame Facebook and its throttling of organic reach. (If you post something on Facebook that links to an outside source, Facebook will bury it, particularly if it’s from a business. Apparently, Mark Zuckerberg wants companies to pay for exposure on his planet. Welcome to the no-longer-free market.)
- Podcasts are on the rise. Whether Americans are driving, sitting on a bus, or simply doing busy work, more and more are listening to others speak their minds. Since I do love to talk, this suits me.
- Video is not my jam. I applaud anyone who hosts a YouTube series, particularly on a regular basis. I’ve produced a few videos, and quickly realized that I prefer to be behind the curtain.
So a’podcasting I went. And I still couldn’t have done it without the help of some top-notch professionals.
First, big-time thanks to Rick Sanchez and Post Haste Media for sponsoring and producing this first episode.
And then, a shout out to the ultimate L.A. band, The Blue Agave, for letting me use their track “Morena” as my podcast theme.
I hope to put out an episode every couple of weeks to start. It’s still a work in progress: I’m experimenting with the length, developing regular segment ideas, learning which words tangle my tongue (“particularly” in particular), and figuring out how to structure the content so it doesn’t get too dated too quickly. (Note to self: Don’t mention stock prices in a non-daily audio show again. Apparently they change regularly. Who knew?) Future episodes will also feature interviews with marketing insiders and influencers, so it won’t just be all Freddy all the time.
Of course, I’ll still continue to blog — I won’t let Facebook stop me! — but it’s time to let some other media do the talking.