February 27, 2010

“Bank Run”: It’s an iPhone App. It’s an Interactive Movie. It’s All the Above.

by Freddy J. Nager, Founder of Atomic Tango & “Bank Run” Consigliere

Full Disclosure: The following post is about one of my clients at Atomic Tango…

Bank Run site - home of the iPhone App and Interactive Movie

Imagine waking up and finding yourself strapped to a chair. Standing over you is a strange man swinging a large golf club. He keeps asking you menacing questions, but you have no idea what he’s talking about. Frustrated by your lack of answers, he decides to take a massive swing at a spot right between your eyes… How do you escape?

Well, there’s an App for that…

More exactly, there’s an iPhone App and an interactive movie. “Bank Run” is an Apple iPhone game with actual video footage — not CGI characters, but real humans in real locations. In addition, it’s integrated with a free interactive movie at BankRunGame.com.

In “Bank Run,” you play Evan, an office drone caught up in a conspiracy involving hot secret agents, crooked bankers and an army of armed thugs. You have to dodge cars and bullets while deciding whom to trust and whom to kill. Make the wrong choice or the wrong move and Evan eats it — but you can hone your skills and try again.

“Bank Run” is the creation of my client SilkTricky, a Portland, Oregon-based digital agency that launched its first live-action interactive film, “The Outbreak,” in September 2008. (Which I also helped promote.) “The Outbreak” featured rampaging zombies, bloodied characters and viewers in charge. Fueled by reviews on blogs and social media, “The Outbreak” attracted over one million views during its eight-month run online.

“The reaction to ‘The Outbreak’ inspired us to go even further,” said Chris Lund, SilkTricky’s founder and writer/editor/director/effects artist. “Bank Run” was filmed in Portland with local actors. Lund won’t reveal the budget, but noted that “it cost a little less than ‘Avatar.'” He added, “Our goal wasn’t to make a cinematic classic, but to create a fun fantasy experience. There are some cheesy one-liners and over-the-top scenarios, but who wants to play a boring movie?”

Bank Run iPhone App game

Just another day at the evil multinational bank...

SilkTricky is hosting the first part of “Bank Run” online where it can be sampled freely. The experience continues on the iPhone with a $1.99 App that includes the second half of the movie and a couple of arcade-style shooter games. Both the movie and the game contain graphic violence and adult language — or approximately what you’d find at your typical evil multinational bank. And like any bank loan officer, Lund hopes that interest runs high…

Update 3/15/10: “Bank Run” scores Site of the Day honors at the FWA.

Related Article: “The Outbreak”: New Zombie Flick Brings Interactive Films Back From The Dead

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

3 Responses

  1. Nice. Promo made painless! I enjoyed reading this, though I don’t do iPhone apps.

  2. yay! I dont have an Iphone but it looks good. :)

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