April 1, 2009

Perfect Harmony: The “Playing For Change” Project

playingforchangeSometimes, amidst all the talk of bank bailouts and business banality, I stumble across something that melts away all the jagged cynical edges, one note at a time…

“Playing For Change: Peace Through Music”
is an award-winning documentary that features street musicians from around the world harmonizing on some great songs. Here’s a taste:

(The video that’s making the viral rounds is “Stand By Me,” but I thought I’d share one that isn’t getting as much playtime.)

“Playing For Change” is also a movement and foundation that’s raising money to “build, equip, staff and improve new and existing music schools around the world.”

Now I’m a little late to the game: “Playing For Change” launched back in early 2008, but sometimes viral marketing takes its sweet time to reach its target market. News of this project reached me a couple of days ago — too late for the concert tour that came through L.A. (serious bummer), but I did buy the “Playing For Change” CD/DVD.

And, yes, that’s right: Web-savvy moi actually bought a physical CD instead of a download. Crazy, huh? But this is one of those performances that I want preserved in plastic. And I’m hoping at least a few of you reading this will feel the same way.

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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