Atomic Tango - Overt Ops

Atomic Tango is the ultimate fusion of ad agency and strategy consultancy - with a twist of new media mischief. Unlike a traditional ad agency, we analyze our clients' business models and objectives to provide strategic directions, not just clever ads. Unlike a consulting firm, we understand that consumers are driven by emotion and raw fancy that can never be captured on a spreadsheet. Here are just a few of our not-so-covert operations:

Brand & Positioning Strategy: Before conducting any promotions - before even going into business - companies should have a clear view of their identity and standing in the marketplace. Consumers ultimately make the call on brands and positioning, but an adroit creative strategy agency (like, say, Atomic Tango) can influence that call. More importantly, the right combo of tactics can boost a brand to cult status.

Marketing Campaign Planning & Execution: In the high-decibel mayhem that is today's marketplace, business as usual no longer delivers business as usual. You need audacious integrated marketing campaigns just to get noticed - including a creative approach to media buying (hint: website banners are so worthless).

Web Content & Creative Direction: It's been a dozen years since the first commercial websites launched, yet most companies (including most ad agencies) still can't get their sites right. Atomic Tango websites aren't cheap compared to free templates and offshore productions, but if you want to reach your goals fast, shouldn't you take a private jet instead of a public bus?

Viral Marketing: The latest buzz in marketing is, well, buzz marketing. Meeting rooms abound with tales of companies and products that hit it big without marketing. One problem: they're usually more anecdotal than models for behavior. A truly contagious virus requires planning, daring and continuous reinforcement from integrated media. Ask us how to get your buzz on…

Internet Films: Remember when you could become a worldwide sensation by merely posting a quickie handheld video to YouTube? Well, that time is long gone. In fact, it lasted about a week. Today, the jaded online-video audience demands more - more imagination, more talent, more production value. So don't settle for amateur videos when you should be flaunting Hollywood-caliber internet films - or even an entire webisodic series.

Writing & Editing: Yes, it's a visual age, with people less likely to read than ever, but that just makes what you write even more critical. Every word counts, particularly in this era of search-engine optimization and automated PR wires. Atomic Tango writes everything from slogans and press releases to corporate novellas and screenplays.

What We Don't

1. Since no two clients possess the exact same needs, we don't offer one-size-fits-all formulae and processes. After all, the whole point of marketing is to stand out from the crowd.

2. We don't hide our opinions just to score an assignment, and we don't push tactics (like worthless banner ads) just to make money. We'll tell you up front if we think something is not in your best interests.

3. We don't shovel jargon - no "leveraging seamless end-to-end turnkey solutions and out-of-the-box best-of-breed practices to maximize results from your mission-critical initiatives on a go-forward basis."

4. Finally, we don't waste time talking about "values"; we simply practice them. Companies that talk a lot about values usually don't have much else going for them. Action, not words. Enough said.