Recent Posts

Influencer Marketing
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Strategies Instructor at USC; photo by Elijah O’Donnell on Unsplash… What’s the difference between a “celebrity” and an “influencer”? That’s one of the many questions I was asked by columnist Samuel Scott for the British marketing mag The Drum.Read More
Ignoring The Signs
by Freddy Tran Nager, Founder of Atomic Tango + Avid Reader; photo by Micaela Parente on Unsplash… In this hive of scum and villainy we call the Internet, you’ve likely met all shades of dubious characters: trolls, stalkers, spies, Republicans. Here’s one group that’s not nearly as harmful but just as annoying…Read More
High Sierra Classic Plus Showerhead in action
by Freddy Tran Nager, Founder of Atomic Tango + Semi-Professional Shower Connoisseur; featured photo by High Sierra… Who doesn’t like getting into a little hot water?Read More
Watch Branding
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Watches And Brands… Knowing I love watches, Amazon recently recommended an Italian brand I’d never heard of: Brismassi Esetti. At least it sounds Italian. And at first glance, it looked pretty sharp: a clean design, only 8mm thick, with an Italian leather band and a Japanese movement. Yet at only $45.88, the low price waved a red flag — why so cheap?Read More
Deer In The Headlights
by Freddy Tran Nager, Founder Of Atomic Tango + Professor Who Loves To Cold Call His Students; photo by Fabrice Florin via Wikimedia Commons… Picture yourself in a class or business meeting. You don’t have a pressing thought or opinion on the current topic — indeed, your mind is wandering to what you’d like to have for dinner — when suddenly you hear your name called along with the question, “What do you think?”Read More
Instagram Vending Machine
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… Although it’s April Fools Day, this is no joke. Everyone knows that most social media data can be faked. Likes, followers, views, even comments — name it, you can buy it. What most people don’t realize is how easy it is to do so…Read More
competitive strategy
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves a Challenge… Never shy from competition. You will face it, if not now, then as soon as you create a viable market. So if you see a field of competitors, don’t give up, even if they have a head start. Challenge them by being DIFFERENT and BETTER — particularly if they play the traditional way…  Read More
Caitlyn Jenner Humble Brag
by Freddy Tran Nager, Founder of Atomic Tango + Guy Honored to be Humble… Every day I challenge my computer to chess. “Bring it on!” I say. And every day I vow, “Today’s the day I turn the tables on that non-sentient tormentor!” But every single day my computer beats me soundly. That humbles me. Sometimes I look in the mirror immediately after a workout and think, “Not bad, old man.” Then I look in the mirror immediately after I wake up in the morning and think, “Age is aRead More
"The Post" Movie Poster
by Freddy Tran Nager, Founder of Atomic Tango + Journalism Junkie… How could I resist an invitation to see The Post?Read More
Dan Roam, "The Back Of The Napkin"
by Freddy Tran Nager, Founder of Atomic Tango; an earlier version of this story appeared on Jawbone.TV… For author Dan Roam, it began with a living nightmare.Read More