Recent Posts

Amazon Dog

Posted On August 27, 2017By Freddy Tran NagerIn Materialism

Quickie Case Study: Why Amazon Is Top Dog

by Freddy J. Nager, Founder of Atomic Tango + Amazon Customer Since 1998 (yes, 19 freakin’ years)… Call me an Amazon loyalist by default. As in, it’s da fault of the competition.Read More

Posted On August 15, 2017By Freddy Tran NagerIn Marketing

Call Me Maybe… Not: Why Do Sales Reps Push Phone Calls?

by Freddy J. Nager, Founder Of Atomic Tango + Guy With A Hang-Up About Phone Calls… When I typed my very first email in 1994, I immediately thought, “Writer’s dream come true!” No more fumbling for the perfect words while speaking on the phone. No more trying to end a rambling call in a polite yet immediate way. And no more timing my calls to suit someone else’s schedule or mood. Today, texting lovers have taken those anti-call sentiments a step further. And on an enterprise level, communal chat toolsRead More
"Writer's Block I" photo by Drew Coffman

Posted On August 8, 2017By Judy BernsteinIn Missions

Creative Problem Solving: Innovation For The Rest Of Us

by Judy Bernstein, Guest Blogger and VP of Insights & Innovation at CBA; Writer’s Block I photo by Drew Coffman… Seinfeld fans fondly remember the Festivus episode: Frank Costanza, played by the legendary Jerry Stiller, creates a holiday in response to the misanthropy he encountered and inflicted at Christmas. From his desperate, wistful conviction that there had to be a better way, Festivus, a holiday “for the rest of us,” was born, featuring an airing of grievances and feats of strength. I think of Creative Problem Solving (CPS) as aRead More
CALEXIT Comic logo

Posted On July 15, 2017By Freddy Tran NagerIn Media

Resist! One Page At A Time: The CALEXIT Comic Book

by Freddy Tran Nager, Founder of Atomic Tango LLC + American Happy To Be Living In Cali… Sometimes creative expression hits too close to home — and a nerve. That’s definitely the case with CALEXIT, a comic book series depicting a hypothetical California secession from these not-so-United States. The secession is precipitated, of course, by the election of a certain orange fascist… Written by Matteo Pizzolo and illustrated by Amancay Nahuelpan, the comic book comes from indie publisher Black Mask Studios, which is “bringing the punk rock ethic to comics.” CALEXIT’sRead More
No Exit Strategy

Posted On July 5, 2017By Freddy Tran NagerIn Missions

No Exit: Why Exit Strategies Are Bad For Startups

by Freddy J. Nager, Founder of Atomic Tango + Entrepreneurial Advisor; photo by Valentin Antonini on Unsplash… Too many entrepreneurs treat their startups like Hollywood relationships: the affair begins with a lot of passion, it’s great for gossip and headlines, and it might even lead to deals, but as soon as things get a little rocky — or something better comes along — the entrepreneur is outta there. These zero-commitment capitalists proudly call themselves “serial entrepreneurs,” which, in relationship terms, would make them philanderers. But hey, whatever consenting adults wantRead More
Parker Jotter in GoldenEye

Posted On July 4, 2017By Freddy Tran NagerIn Materialism

Heavy Metal Writing: 5 Pens Of Steel

by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Believes The Pen Can Be Mightier Than The Sword… You know what product attribute doesn’t get enough hype? Tactility — how something feels to the touch. While today’s manufacturers obsess over size and weight, promising us larger and larger capacity and lower and lower weight, that’s fine for phones and planes — but not enough for us creative professionals. In fact, sometimes we want our tools to be heavier and less modern. Whether the instrument is a keyboard, camera,Read More
Retail Hell
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Will Miss Shopping In Stores; modified illustration from Weird Tales magazine 1941… Deep inside the HQ of Rapacious Retail Inc. — an office so sterilized and bathed in artificial light that live plants wilt within seconds — we find the head of marketing — Bob Boberts: Marketing Ninja. Uh, OK, Marketing Ninja — Bob: No, make that Marketing Visionary. Yes, that would look great in my Twitter bio… Marketing Visionary Bob Boberts, a generic male exec in his 40’sRead More
How To Fix Retail And What To Drink
by Freddy J. Nager, Founder of Atomic Tango LLC + Talking Enthusiast… Move aside, Sriracha, there’s a new claimant to the spicy condiment crown — Tajin Clasico. In my latest podcast, I explain why I prefer Tajin, and how it’s a key ingredient in a killer summer barbecue beverage, the chelada. But first, I address one of the most talked-about topics in business right now: the implosion of retail stores in America. In my previous podcast, I noted that the dizzying decline has less to do with the Internet and moreRead More