Recent Posts

Belvedere Vodka Luxury Reborn.001
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Just Got Turned Off Vodka; image – scan of actual magazine ad by Belvedere Vodka… So I’m thumbing through my favorite geek magazine, Wired, when I’m suddenly confronted by this Belvedere Vodka ad that features a woman applying lipstick in the reflection of a belt buckle. (If any of my female readers have ever executed such a task, please let me know… What? None of you have? Gee, what a surprise!) Not exactly what I expected in Wired amidstRead More
Dan Neil Rumble Seat
by Freddy Tran Nager, Found of Atomic Tango + Former Automotive Ad Writer… If you lust after cars like I do, then the writer you need to read — yes, NEED — is Dan Neil of the L.A. Times. Even if you don’t care about cars, you’ll love his column, “Rumble Seat.” Just check out the opening salvo from his review of the Nissan GT-R: I know what you want from me. You think I’m just your little word slut, that I’m here just to arouse you with steamy descriptionsRead More
Volkswagen Beetle
by Freddy Tran Nager, Founder of Atomic Tango + Husband of Beetle Owner… He sits there before his mic, round and retro, emanating the cuteness that made him an icon in America. On this occasion, he wears formal black, though he’s usually seen in the wild dressed like a jelly bean. Then he speaks… And out comes the voice of an old German man. And he’s saying, “I know vhat ze people vant.” Yeah, right… I usually applaud the work of ad agency Crispin Porter + Bogusky. For VW, theyRead More
South Park: Canada On Strike
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes His Satire Hard… “… While the internet is new and exciting for creative people, it hasn’t matured as a distribution mechanism… It will be a few years before digital distribution of media on the Internet can be monetized to an extent that necessitates content producers to forgo their fair value in more traditional media…” – Kyle, South Park I know, I shouldn’t be quoting cartoon characters as proof of anything, but sometimes the greatest truth is found inRead More
by Freddy J. Nager, Founder of Atomic Tango LLC American Apparel CEO Dov Charney acts like he’s missing his calling. The controversial and flamboyant entrepreneur could parlay his promotional genius and predilection for the prurient to become one hell of a porn producer. (The San Fernando Valley, the porn capital of the world, is just over the hill from American Apparel’s headquarters.) It would certainly suit his notorious lifestyle…Read More
Monica Rockle
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Forensics Expert… The epic saga continues… I’ve received a few messages and comments from upset college women about my Monica Rockle article. They think that I’m harassing one of their own. Please let me assure you that, as a professor, I would never ever pick on a legitimate student doing a legitimate project. In this case, I didn’t believe the premise or the project from the beginning, and subsequent research supports my skepticism. My wife and female friends would alsoRead More
Monica Rockle
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Forensics Expert… Dear Monica Rockle: I got an invite to your “Psychology Marketing Project” on Facebook. (Note: Facebook has since removed this “Project.” Too bad.) And as someone who professionally conducts and teaches marketing I have to hand it to you: pretty damn clever. First of all, it’s written just like a college student would write it — no whiff of advertising copywriter here: I’m doing a paper in my Human Behaviors – The Psychology of Marketing class. The paperRead More
sharper image gift card
by Freddy Tran Nager + Guy Who’s Always Seeking A Competitive Advantage… One company’s tumble is another’s primo opportunity — if that opportunity is approached creatively…Read More
sportsBLOX
by Freddy Tran Nager, Founder of Atomic Tango, Sportswriter + Steelers Bar Aficionado… So I’m hanging out at this bar, but no one is around — no bartender, no waitress, no other patrons, no one. Everything behind me looks fuzzy, but I have the power to change the way I look at the touch of a button… A bizarre burrito-induced dream? No, that’s the scenario at SportsBLOX, a new virtual world run by one of my former MBA classmates.Read More
Pricing During A Recession
by Freddy Tran Nager, Founder of Atomic Tango + Survivor of Multiple Recessions; photo by Ed Yourdon via Wikimedia Commons… When the economy is singing the hardcore blues — kind of like now — many businesses feel tempted to lower their prices. But lowering prices creates three problems: It sends the message that you’ve been ripping off your customers all this time. It means you’ll have difficulty increasing your prices to “normal levels” when the economy starts jamming again. It kills your profit margins, so you won’t have the cashRead More