Recent Posts

Marketing Plan For New Business
Q: Dear Freddy: I’m setting up my own business in India where I’ll be teaching meditation and techniques on “mind management.” I’ve gotten a certification from the appropriate agencies and I also teach well, per the feedback I’ve received across different countries. How should I prepare my marketing plan and conduct local research? — A.S. in India A: Dear A.S.: Regardless of the country, these basic steps toward creating a campaign should work: Define both THE PROBLEM your new company will solve (e.g., not enough meditation practices in the market) andRead More
Ireland's Wild Atlantic Way

Posted On May 27, 2017By Freddy Tran NagerIn Materialism

The Creative Jetsetter: Ireland’s Wild Atlantic Way

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Doesn’t Travel Nearly Enough… If a storm like this were to hit Los Angeles, the local news would cover it all day — make that all week — with sodden reporters stumbling around and calling it something like Mega Tempest 2017™. Here in Ireland’s aptly named Wild Atlantic Way, the locals refer to it as “a Tuesday.”Read More
Podcasting
by Freddy J. Nager, Founder of Atomic Tango, Long-Time Listener, First-Time Podcaster; Photo by Jonathan Velasquez on Unsplash… I decided to take the audio plunge and launch my own podcast…Read More
Chris's Manhattan at Kendall's Brasserie
by Kim Tronic, Resident Cocktail Mistress… I usually avoid Downtown L.A. The one-way streets terrify me, and once I kept a friend waiting an hour when I got sucked into the Bermuda Triangle of 5th Street. Oh, and good luck with parking. But if you’re brave enough to maneuver the vortex of Downtown, be sure to catch a show at the L.A. Music Center. Home to renowned venues Mark Taper Forum, Ahmanson Theater, Dorothy Chandler Pavilion, and Walt Disney Concert Hall, the Music Center stages major musicals, plays, ballets, andRead More

Posted On April 10, 2017By Freddy Tran NagerIn Marketing

Jargon Alert: Time For Some “Market-Moving Dialogue”

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Speaks Jargon… Quick, can you guess what this company is selling?Read More
Why Work Never Gets Done
by Freddy Tran Nager, Founder of Atomic Tango + Professional Procrastinator… The following story is based on actual events. So you made yourself a short to-do list for this Sunday, and figured you would even have time to watch a movie tonight. But just as you start getting to work… 1. You hear your cat complaining from the other room, so you go over and see that the litter box could use a refill. As you pour more litter into the box, your phone rings, and by reaching for theRead More
Stop! Don't make me watch any more!
by Freddy J. Nager, Founder of Atomic Tango + Former Car Advertising Guy… Every now and then an ad campaign makes us viewers lunge for our TV remote controls, either to change the channel or simply mute the annoying spots.Read More
Literary Fog

Posted On March 9, 2017By Freddy Tran NagerIn Media

Gag Reflection: Remembering Why I Didn’t Major In Lit

by Freddy J. Nager, Founder of Atomic Tango + College Grad Still Trying to Figure Out What He Should Have Majored In… As much as I love reading and writing, I was just reminded how much I fear and loathe the study of it. Back in high school, I enjoyed discussing the symbolism in “The Heart of Darkness” and “Grapes of Wrath,” and hearing all the different ways we teenagers used the word “irony” without really understanding what it meant. Then I entered college and slammed into the GREAT FOGRead More