Recent Posts

Why Work Never Gets Done
by Freddy Tran Nager, Founder of Atomic Tango + Professional Procrastinator… The following story is based on actual events. So you made yourself a short to-do list for this Sunday, and figured you would even have time to watch a movie tonight. But just as you start getting to work… 1. You hear your cat complaining from the other room, so you go over and see that the litter box could use a refill. As you pour more litter into the box, your phone rings, and by reaching for theRead More
Stop! Don't make me watch any more!
by Freddy J. Nager, Founder of Atomic Tango + Former Car Advertising Guy… Every now and then an ad campaign makes us viewers lunge for our TV remote controls, either to change the channel or simply mute the annoying spots.Read More
Literary Fog
by Freddy J. Nager, Founder of Atomic Tango + College Grad Still Trying to Figure Out What He Should Have Majored In… As much as I love reading and writing, I was just reminded how much I fear and loathe the study of it. Back in high school, I enjoyed discussing the symbolism in “The Heart of Darkness” and “Grapes of Wrath,” and hearing all the different ways we teenagers used the word “irony” without really understanding what it meant. Then I entered college and slammed into the GREAT FOGRead More
Mama Shelter
by Kim Tronic, Resident Cocktail Mistress… The first time I meandered into Mama Shelter in Hollywood, I had no clue it was a hotel. Perhaps it was the foosball table. Or the corkboard stuffed with notes, jokes, and colorful Post-its. Or the vibrant Chinese lanterns and guitars strung along the front window. Or the lucha libre masks, which guests can purchase should the need arise. With 5 other locations, including Paris and Istanbul, Mama Shelter epitomizes the boutique hotel chain vibe. Each of 70 rooms is furnished with a kingRead More
by Freddy J. Nager, Founder of Atomic Tango, Professional Writer, and Teacher… This is the first sentence in a recent academic journal article on “improving writing”:Read More
Parmesan Cheese Grating
by Freddy Tran Nager, Founder of Atomic Tango + Cheese Addict… Raise your fork if you like your spaghetti to look like a blizzard hit it.Read More
Sold Out
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Communications Professor… Q: Dear Freddy: I noticed that this particular company sometimes leaves sold-out items on its website, and I was wondering what its tactic might be. – S.F. in L.A.Read More
National Endowment for the Arts
by Freddy Tran Nager, Founder of Atomic Tango + Guy Whose Career Would be Nothing without the Arts… Since this website celebrates creative professionals, I would be remiss to not comment on the threat to the National Endowment of the Arts. Although its budget is relatively minuscule — a mere $148 million in 2016 compared to the $437 million budget for military marching bands (yes, really) and the overall $3.54 trillion federal budget— we can’t underestimate the positive impact of the arts. Randy Cohen, VP of Research and Policy atRead More
Virtual Cold Shoulder
by Nereyda Valenzuela, Guest Blogger + Human Communication Lab Director at Cal State University Fullerton… Ever notice how little things bother you on social media? Such as certain people not liking your photos or accepting your friend requests? These simple cases of inaction can trigger emotions that linger for days. Such willful inaction on Facebook, Instagram, Snapchat, Twitter, etc. is actually a form of rhetoric called the “virtual cold shoulder.” It involves one party intentionally not acting and the other party perceiving that as an insult. Since a relationship previouslyRead More
2017 Marketing and Media Predictions
by Freddy Tran Nager, Found of Atomic Tango + Amateur Prognosticator… Based on my observations of trends in demographics, business, technology, and politics, I’ve concocted and contrived these predictions for the new year and beyond. Maybe way way WAY beyond. But if 2017 is anywhere near as capricious as 2016, these could all happen. Or the zombie apocalypse will finally arrive. In any case, here are my forecasts in no particular disorder… SIRI-OUSLY NOW: Touch screens are so two years ago. Instead, animated chatbots will take over brick-and-mortar retail toRead More