Recent Posts

Mama Shelter
by Kim Tronic, Resident Cocktail Mistress… The first time I meandered into Mama Shelter in Hollywood, I had no clue it was a hotel. Perhaps it was the foosball table. Or the corkboard stuffed with notes, jokes, and colorful Post-its. Or the vibrant Chinese lanterns and guitars strung along the front window. Or the lucha libre masks, which guests can purchase should the need arise. With 5 other locations, including Paris and Istanbul, Mama Shelter epitomizes the boutique hotel chain vibe. Each of 70 rooms is furnished with a kingRead More

Posted On February 25, 2017By Freddy Tran NagerIn Media

I Can’t Bear To Look: Why Johnny Can’t Write

by Freddy J. Nager, Founder of Atomic Tango, Professional Writer, and Teacher… This is the first sentence in a recent academic journal article on “improving writing”:Read More
Parmesan Cheese Grating

Posted On February 20, 2017By Freddy Tran NagerIn Materialism

Making America Grate Again — The DIY Parmesan Cheese Adventure

by Freddy J. Nager, Founder of Atomic Tango + Cheese Addict… Raise your fork if you like your spaghetti to look like a blizzard hit it.Read More
Sold Out

Posted On February 12, 2017By Freddy Tran NagerIn Marketing

Ask Freddy: Why Do Some Websites Still Show Sold-Out Products?

Q: Dear Freddy: I noticed that this particular company sometimes leaves sold-out items on its website, and I was wondering what its tactic might be. – S.F. in L.A.Read More
National Endowment for the Arts

Posted On February 1, 2017By Freddy Tran NagerIn Missions

A Total Eclipse Of The Arts? Why It Matters And What We Can Do

by Freddy Tran Nager, Founder of Atomic Tango + Guy Whose Career Would be Nothing without the Arts… Since this website celebrates creative professionals, I would be remiss to not comment on the threat to the National Endowment of the Arts. Although its budget is relatively minuscule — a mere $148 million in 2016 compared to the $437 million budget for military marching bands (yes, really) and the overall $3.54 trillion federal budget— we can’t underestimate the positive impact of the arts. Randy Cohen, VP of Research and Policy atRead More
Virtual Cold Shoulder
by Nereyda Valenzuela, Guest Blogger + Human Communication Lab Director at Cal State University Fullerton… Ever notice how little things bother you on social media? Such as certain people not liking your photos or accepting your friend requests? These simple cases of inaction can trigger emotions that linger for days. Such willful inaction on Facebook, Instagram, Snapchat, Twitter, etc. is actually a form of rhetoric called the “virtual cold shoulder.” It involves one party intentionally not acting and the other party perceiving that as an insult. Since a relationship previouslyRead More
2017 Marketing and Media Predictions

Posted On December 22, 2016By Freddy Tran NagerIn Media

Look Out Ahead! 2017 Predictions for Marketing, Media, and Mischief

by Freddy J. Nager, Found of Atomic Tango + Amateur Prognosticator… Based on my observations of trends in demographics, business, technology, and politics, I’ve concocted and contrived these predictions for the new year and beyond. Maybe way way WAY beyond. But if 2017 is anywhere near as capricious as 2016, these could all happen. Or the zombie apocalypse will finally arrive. In any case, here are my forecasts in no particular disorder… SIRI-OUSLY NOW: Touch screens are so two years ago. Instead, animated chatbots will take over brick-and-mortar retail toRead More
Worn & Wound Watch Straps
by Freddy J. Nager, Founder of Atomic Tango + Amateur Horologist… I dig on wristwatches: reading about them, window shopping them, and occasionally adding an unusual artifact to my modest collection. For a while I collected vintage Russian watches, which are usually mechanical (no batteries) and remarkably cheap. Since many don’t come with bands, I discovered the bonus diversion of matching watch heads with the right accessories. And that’s how I stumbled upon Worn & Wound. Their striking handcrafted leather straps popped up in my Google searches, with their HorweenRead More