academia Tag



Literary Fog
by Freddy J. Nager, Founder of Atomic Tango + College Grad Still Trying to Figure Out What He Should Have Majored In… As much as I love reading and writing, I was just reminded how much I fear and loathe the study of it. Back in high school, I enjoyed discussing the symbolism in “The Heart of Darkness” and “Grapes of Wrath,” and hearing all the different ways we teenagers used the word “irony” without really understanding what it meant. Then I entered college and slammed into the GREAT FOGRead More
best marketing books
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor; photo by Manuel Cacciatore via Wikimedia Commons… So you’d like to learn more about business but can’t take a class right now. Or maybe the idea of school gives you nightmares about forgetting class until the final exam. (Been there, dreamed that.) No problem. While I teach college courses, I understand the need to fly solo. So I compiled this business reading list to educate, enlighten, even entertain. Academic vs Commercial Most of these books are light enough forRead More
business writers without a clue
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Doesn’t Know Everything But At Least He’s Gotten His Hands Dirty; photo by Nathan Dumlao on Unsplash… Anyone who teaches or writes about business should have actually run a business, or at least worked in one. Makes sense, right? Would you study surgery with a professor who had never performed one? Or learn a language from a linguist who’s never spoken it? Or copied hamburger recipes from a lifelong vegetarian? Yet in business schools — and on the InternetRead More
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Had To Memorize Too Many Formulas in Business School… “… fear of the unknown and our desire for certainty lead us to throw ourselves into the arms of perceived ‘experts.’ … We trust quantitatively flavored constructs to escort us away from the gloomy reality of unmeasurable uncertainty.” — Pablo Triana, Lecturing Birds on Flying Quick quiz: What’s harder than trying to predict human behavior? Quick answer: Trying to predict human behavior using mathematics alone. Longer, sillier answer: Trying toRead More
PhD
by Freddy Tran Nager, Founder of Atomic Tango + PhD Conscientious Objector… Since I love teaching and talking about marketing, friends often ask why I don’t get a PhD. I’ll think about it… and then I stumble upon an example of the actual work perpetrated by PhD’s in my field…Read More
PhD
by Freddy J. Nager, Founder of Atomic Tango LLC + Kind of a Young Professor Dear Young Professor: Congratulations, you’ve been hired by a Top 20 business school… well, it WAS a Top 20 business school, but you know how these things go. So let’s just say, congrats, you’ve got a job with health insurance! But now is no time to rest on your laurels, because first of all, newbie, you have no laurels. You have to earn those. And around here, you accomplish that by getting published…Read More