academic journals Tag



Gene Fowler Quote
Q: Dear Freddy: Can you recommend any books that would help me with writing techniques for marketing? Or does your writing come mostly through a lot of practice? — KC at USCRead More
Harvard Business Review
by Freddy Tran Nager, Founder of Atomic Tango + Business Lit Connoisseur… Note: The following is meant to be satirical. The author has no affiliation with the Harvard Business Review or any idea what its editors could possibly be thinking. For nearly a century, the Harvard Business Review has been the authoritative voice of critical business thinkers, featuring such legendary thought leaders as Peter Drucker, Theordore Levitt and Michael Porter, and popularizing such paradigm-shattering concepts as the glass ceiling, marketing myopia, and the balanced scorecard. Well, enough of that…Read More
PhD
by Freddy J. Nager, Founder of Atomic Tango LLC + Kind of a Young Professor Dear Young Professor: Congratulations, you’ve been hired by a Top 20 business school… well, it WAS a Top 20 business school, but you know how these things go. So let’s just say, congrats, you’ve got a job with health insurance! But now is no time to rest on your laurels, because first of all, newbie, you have no laurels. You have to earn those. And around here, you accomplish that by getting published…Read More