advertising Tag



Retail Hell
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Will Miss Shopping In Stores; modified illustration from Weird Tales magazine 1941… Deep inside the HQ of Rapacious Retail Inc. — an office so sterilized and bathed in artificial light that live plants wilt within seconds — we find the head of marketing — Bob Boberts: Marketing Ninja. Uh, OK, Marketing Ninja — Bob: No, make that Marketing Visionary. Yes, that would look great in my Twitter bio… Marketing Visionary Bob Boberts, a generic male exec in his 40’sRead More
Stop! Don't make me watch any more!
by Freddy J. Nager, Founder of Atomic Tango + Former Car Advertising Guy… Every now and then an ad campaign makes us viewers lunge for our TV remote controls, either to change the channel or simply mute the annoying spots.Read More
Chatbooks
by Freddy J. Nager, Founder of Atomic Tango, Copywriter + Guy Who Loves Kids As Long As They Belong To Other People… I’m not a mom (at least not the last time I checked). I don’t have a horde of kids running around the house (unless you count my cats). And I don’t scrap book (scrap box, yes — because what better place for photos and other mementos than a cardboard box?). But I love this vid for startup Chatbooks. I’ve enjoyed repeat viewings. In fact, I want a sequelRead More
Rule Of 7 Loaded Dice
by Freddy J. Nager, Founder of Atomic Tango + Marketing Analyst… One advantage of phone calls is no one can see you rolling your eyes. Because while listening to a lazy ad agency explain their strategy and campaign results, my eyes rolled harder than the dice at a Vegas craps table. I was on a conference call with one of my clients, a college program, and their digital ad agency, a giant firm that usually works with Fortune 500 clients. The agency had spent over $50,000 (nearly half of myRead More
Skagen Holst watch

Posted On February 8, 2016By Freddy Tran NagerIn Materialism

Just A Second Here: A Quick Note About Watch Marketing

by Freddy J. Nager, Founder of Atomic Tango + Nascent Horologist… I love watches – particularly inexpensive ones that make up in design what they might lack in craftsmanship or materials. I’ll crave a quartz-powered $200 Seiko any day over an automatic Rolex that costs more than my car. (I would argue that the quartz Seiko keeps better time and requires less maintenance, too.) So when I’m relaxing between projects, I browser-window shop for watches. One brand that always catches my eye is Denmark’s Skagen, a mass-market brand owned byRead More
Cat prints photo by Emir O. Filipović

Posted On November 29, 2015By Freddy Tran NagerIn Media

Read ‘Em And Reap: The Best Books For Marketers And Entrepreneurs

by Freddy J. Nager, Founder of Atomic Tango + Marketing Professor; cat-prints photo by Emir O. Filipović… So you’d like to learn more about business but can’t take a class right now. Or maybe the idea of school gives you nightmares about forgetting class until the final exam. (Been there, dreamed that.) No problem. While I teach college courses, I understand the need to fly solo. So I compiled this business reading list to educate, enlighten, even entertain. Academic vs Commercial Most of these books are light enough for beachRead More
iPod

Posted On November 6, 2015By Freddy Tran NagerIn Marketing

The Brand is the Result: In Defense of Image-Only Advertising

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Loves Strong Brands… I couldn’t resist the bait. A direct marketing guy on LinkedIn posed the following question: “Why don’t most advertising agencies pay as much attention to results as they do to their creative and the awards that they can achieve?… Don’t get me wrong, I believe that branding is important to a company, but feel like you can do both at once and achieve much more. … Respectfully, please help me in understanding why clever creative, especiallyRead More
T Rex
by Freddy J. Nager, Founder of Atomic Tango LLC + Diehard Newspaper Lover; photo by David Monniaux via Wikimedia Commons… Many marketers and media pros are buzzing about “influencer marketing”: hiring celebs of various stripes to spread the word in a social-media-driven marketplace. That’s why YouTube stars have agents and Pinterest mavens have endorsement deals. But what if you want to reach influential Americans who are NOT active online? (Yes, there are influential people who don’t give a tweet.) What if your target market looks like this… they have moreRead More
Jingle Bengal
by Kim Tronic, Resident Cocktail Expert + Jingle Writer… It’s happened to all of us. You’re in the shower lathering up or driving to work and you start humming a tune. Then you hum louder and bob your head. Before you know it, you’re screaming “Fresh goes better with Mentos, fresh and full of LIIIIIIFE!” even though you despise the small, sugary, tooth-decaying mints. Know what that’s called? Effective advertising. At least in terms of getting in your head.Read More

Posted On March 16, 2015By Freddy Tran NagerIn Missions

Breaking into the Media Biz: 10 Tips for Aspiring Moguls

by Freddy J. Nager, Founder of Atomic Tango LLC + Fellow Aspiring Mogul “In this very real world, good doesn’t drive out evil. Evil doesn’t drive out good. But the energetic displaces the passive.” — Bill Bernbach, advertising legend I recently spoke about media careers to college students at the National Broadcasting Society AERho Convention. We were in the heart of the Disneyland Resort, amidst thousands of tourists wearing Mickey Mouse ears and celebrating America’s greatest media brand. It was the perfect place to discuss the future of media andRead More