advertising Tag



Jingle Bengal
by Kim Tronic, Resident Cocktail Expert + Jingle Writer… It’s happened to all of us. You’re in the shower lathering up or driving to work and you start humming a tune. Then you hum louder and bob your head. Before you know it, you’re screaming “Fresh goes better with Mentos, fresh and full of LIIIIIIFE!” even though you despise the small, sugary, tooth-decaying mints. Know what that’s called? Effective advertising. At least in terms of getting in your head.Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Fellow Aspiring Mogul “In this very real world, good doesn’t drive out evil. Evil doesn’t drive out good. But the energetic displaces the passive.” — Bill Bernbach, advertising legend I recently spoke about media careers to college students at the National Broadcasting Society AERho Convention. We were in the heart of the Disneyland Resort, amidst thousands of tourists wearing Mickey Mouse ears and celebrating America’s greatest media brand. It was the perfect place to discuss the future of media andRead More
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Likes Change… A few months ago a journalist interviewed me about “pivoting.” In case you missed the business-speak memo, “pivoting” means “changing direction” — it just sounds more athletic and deliberate than, “We changed our minds, alright?” It so happens that I have just pivoted Atomic Tango, which I founded in 2007 years ago as a marketing agency. Here to help explain my new direction and why I chose it is me, circa 2007… Freddy 2015: Hey, Freddy 2007,Read More
Amazon Fire Phone
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Analyst… Add “effective” to the list of marketing terms that no longer mean anything, alongside “authentic,” “leader,” “revolutionary,” “disruptive” and “engagement.” According to a misdirected study by research firm Ace Metrix, in 2014 Samsung reportedly had 7 of the 15 “most effective” ads in the tech hardware sector, including the top 2. Of course, as everyone knows, Samsung had a terrible year, with third-quarter profits down 60% to three-year lows. Also on Ace Metrix’s top 15 list: Amazon’s ad forRead More
Guinness is Brilliant!
by Freddy Tran Nager, Founder of Atomic Tango + Beer Commercial Connoisseur… ‘Tis St. Patrick’s day, so what better way for a marketing blogger to celebrate than to write while totally drunk share a classic Guinness commercial: Beyond entertaining, that video also hits all 3B’s of my marketing promo framework: Brand: It makes the Guinness brand distinctive, likeable, and memorable. Buzz: Millions of views on YouTube alone. Behavior: The ad includes the call to action “Round up your mates for a Guinness” (positive), but doesn’t include a link to aRead More
Humbled Doesn't Mean That
by Freddy Tran Nager, Founder of Atomic Tango + Hardcore Word Lover… The other day I saw a billboard for a food company. I don’t remember the brand or the product (total ad fail), but I do remember the tagline: “Real Authentic Taste.” And I immediately thought, what the hell does that mean?Read More
Taigan screengrab
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Thinks That Words Matter… “The most important factor in selecting type is its readability. Type should be clear, easy on the eye, friendly, and inviting. Style is important — the choice of font is one of many elements that contributes to the image conveyed by the ad — but readability always comes first. Always… Never do anything to make the copy difficult to read. Type should be set in black against a clear white background – not a tint,Read More
Inbound-Permission Marketing Office
by Freddy J. Nager, Founder of Atomic Tango + No Relation To Right Said Fred Inbound and permission marketers must be the sexiest people on earth. (Mis)led by their guru , they abhor ads and other marketing promos that “interrupt” consumers. Rather, they simply build websites and social media profiles, then passively wait for customers to find them and give them “permission” to do marketing. Makes you all hot and bothered just thinking about it, huh?Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Car Fanatic… Remember when Honda could do no wrong? Back in the ’90s and the ’00s, it seemed like every other person in L.A. drove a Honda, and they’d never have to take their car in for repairs or recalls. Indeed, my buddy is still driving his Civic nearly 20 years and over 200,000 miles later. What the hell happened?Read More
dried up book
By Freddy Tran Nager, Founder of Atomic Tango + Teacher of World Classes; photo by Greta Schölderle Møller on Unsplash… As yet another public service, I’ve identified a few words and phrases that have been so overused, misused, and abused that they no longer have any meaning. (Kind of like the joke in an average Saturday Night Live sketch.) These terms sound important without saying anything, which makes them ideal for press releases and political speeches…Read More