advertising Tag



diamond marketing
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Shiny Objects… People ask me whether marketing truly works. Sure, marketers claim they made Nike and Apple and BMW rich and popular — but didn’t these companies become rich and popular simply because they had great products? In response, I first explain what marketing really means. It’s not just advertising and sales; indeed, creating “great products” is a large part of the equation. But theories and definitions are far less persuasive than actual proof. As the cliché goes, “Show,Read More
by Freddy J. Nager, Founder of Atomic Tango + Early Banner Ad Creator… The biggest reason why banner ads don’t work? It’s simple: people simply don’t see them. We marketers call it “banner blindness.”Read More
Don't mind me, I'm just retargeting.
by Freddy J. Nager, Founder of Atomic Tango LLC + E-Commerce Addict… I just had a shopping experience I can’t forget — and not because it was memorable in any way. I can’t forget it because the Internet won’t let me…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Fan of Both the NFL and Andrew McGregor So maybe you’ve seen these NFL commercials with the bearded guy in the suit (created by agency David & Goliath)… And perhaps you said to yourself, “WTF? Who is that guy and why is he the spokesman for the NFL?” Or maybe you said, “Wow, what a great character, how did they come up with that idea?” I had another take on the commercial: “Is that my friend Andrew McGregor?”Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Former Facebook Advertiser , I talked about the aesthetic MySpacification of Facebook: how the popular social network’s design went from clean to pure cornea gumbo. Now let’s talk advertising on Facebook. I used to buy Facebook ads because I was enamored by the targeting capabilities. For example, when promoting a local theatrical production, I could easily target the zip code and even a surrounding area, the right age group, actors and directors and other theatre types, fans of the playwright,Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Actually Reads the Ads I confess: I clicked an ad on Facebook today. Really. Now, you know that Facebook ad clickthrough rates are so dismal (about 1 out of every 2000 views), that even Facebook execs are talking more about “branding” and “awareness.” But I couldn’t help myself. I love me some gadgets and marketing, and this ad for the iTwin featured both…Read More
"The Pitch" Subway episode
by Freddy Tran Nager, Founder of Atomic Tango + Sucker for Shows about Advertising… Just saw AMC’s “The Pitch,” a reality show about ad agencies going head-to-head to land an account. Although it contained the usual heavy editing and over-dramatization of most reality shows, it was fun to second-guess real agencies in action. This episode featured two agencies, WDCW and McKinney going after the Subway breakfast account. My thoughts? WDCW had better talent. Their writing was clever, and even their stock-photo selection was funny. And that goes to show thatRead More
by Freddy J. Nager, Founder of Atomic Tango LLC True story: A man walks by a pet store and sees rabbits for sale. He tells the clerk that he’ll take one, and she asks him what color he’d like. The man responds, “I don’t think the snake cares”…Read More
Stalker by Shane Clester
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Prefers Talking Over Stalking; illustration by Shane Clester… If this is the social media revolution, wake me when it’s over. Social media was supposed to forge stronger relationships between companies and customers. It was also supposed to provide a massive improvement over traditional advertising, since social media doesn’t “interrupt” people when they’re trying to enjoy their favorite reality shows. In this revolution, customers aren’t pestered by marketers; rather, they give “permission” to marketers by visiting their websites, signingRead More
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Buys Too Much Stuff for His Cats They had me at “meow.” They lost me at “sign up.” I was flipping through Facebook when it caught my eye — an ad featuring a cat lounging in some Jetsons-age contraption: Since I’m addicted to furry creatures with pointy ears and tuna breath, I was hooked. Since I also dig on futuristic design, particularly anything with the word “pod” in it, I clicked…Read More