agency management Tag



Rule Of 7 Loaded Dice
by Freddy J. Nager, Founder of Atomic Tango + Marketing Analyst… One advantage of phone calls is no one can see you rolling your eyes. Because while listening to a lazy ad agency explain their strategy and campaign results, my eyes rolled harder than the dice at a Vegas craps table. I was on a conference call with one of my clients, a college program, and their digital ad agency, a giant firm that usually works with Fortune 500 clients. The agency had spent over $50,000 (nearly half of myRead More
Leo Burnett on clients
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Has Worked With Clients Of All Types In Agencies Of All Sizes… Finding the right client is like dating: You have to escape your comfort zone and make small talk with lots of strangers. Most prospective clients simply aren’t a match or a catch: some are all talk no action (or no money), some expect too much, and some will make you want to give it all up and take a vow of business celibacy. Once you get pastRead More
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Likes Change… A few months ago a journalist interviewed me about “pivoting.” In case you missed the business-speak memo, “pivoting” means “changing direction” — it just sounds more athletic and deliberate than, “We changed our minds, alright?” It so happens that I have just pivoted Atomic Tango, which I founded in 2007 years ago as a marketing agency. Here to help explain my new direction and why I chose it is me, circa 2007… Freddy 2015: Hey, Freddy 2007,Read More