allegory Tag



engagement
by Freddy Tran Nager, Founder of Atomic Tango + Happily Married Guy; photo by Nathan Dumlao on Unsplash… A client asked me how I measure “engagement” on Twitter. Now “engagement” is one of those overused, misused, and abused words in business — like “leading” or “authentic” — that no longer means anything. So how can professionals measure something that’s meaningless?Read More