Amazon Tag



zombie economy
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Did A Fair Amount Of Shopping This Xmas; Photo by Daniel Jensen on Unsplash… Just this summer, many “experts” proclaimed the death of American brick-and-mortar retail, and that Amazon would eat everyone’s lunch. When Amazon subsequently bought Whole Foods (make that “organic free-range lunch”), the same experts sang dirges for all the supermarkets. Consequently, the stock of competitors like Costco plunged. (BTW, I’m still waiting for one of these experts to explain the contradiction between “consumers are shifting toRead More
Amazon Dog

Posted On August 27, 2017By Freddy Tran NagerIn Materialism

Quickie Case Study: Why Amazon Is Top Dog

by Freddy J. Nager, Founder of Atomic Tango + Amazon Customer Since 1998 (yes, 19 freakin’ years)… Call me an Amazon loyalist by default. As in, it’s da fault of the competition.Read More
by Freddy J. Nager, Founder of Atomic Tango + Tchotchke Junkie… A certain trait of the adult male nerd species drives my wife crazy: our penchant for collecting toys that we like to display around our work areas. My wife calls them “dust magnets.” Of course, we adult male nerds know them for what they truly are: visual caffeine to spruce up our man caves and help us survive desk life. And just like coffee, an industry has sprung up to feed the need. To give you an idea ofRead More
Black Friday
by Freddy J. Nager, Founder of Atomic Tango + No Relation To The Grinch… With Black Friday lurking around the corner, you’ll likely see the term “doorbuster” describing a deal so irresistible that you’ll want to break down the door to get at it. Now, that term might have been cute… slightly… a little… or maybe not… years ago, but since people have actually been killed by Black Friday stampedes, “doorbuster” is in horrific taste today. Any retailer who uses it for brick-and-mortar sales is essentially inviting violence. Plus, ifRead More
Amazon Fire Phone

Posted On December 16, 2014By Freddy Tran NagerIn Marketing

If This Is Advertising “Effectiveness,” What Is Failure?

by Freddy J. Nager, Founder of Atomic Tango + Marketing Analyst… Add “effective” to the list of marketing terms that no longer mean anything, alongside “authentic,” “leader,” “revolutionary,” “disruptive” and “engagement.” According to a misdirected study by research firm Ace Metrix, in 2014 Samsung reportedly had 7 of the 15 “most effective” ads in the tech hardware sector, including the top 2. Of course, as everyone knows, Samsung is having a terrible year, with third-quarter profits down 60% to three-year lows. Also on Ace Metrix’s top 15 list was Amazon’sRead More

Posted On August 2, 2009By Freddy Tran NagerIn Marketing

Pop Quiz: Which One of These Things is Not Like the Others?

by Freddy J. Nager, Founder of Atomic Tango + Long-Time Amazon Customer Who Thinks Amazon Should Know Him Better By Now… Amazon’s ability to recommend products based on my purchases usually impresses me. It’s a smart way to get current customers to buy more. But tonight I purchased a product at Amazon and got a recommendation that I wasn’t quite expecting. Can you tell which one it was? Yes, we Mac users are a wild bunch indeed…Read More

Posted On July 17, 2009By Freddy Tran NagerIn Media

1984 2.0: Amazon “Kindles” an Orwellian Fury

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Orwell is not only spinning in his grave, he must be doing triple salchows. Amazon kindled a web-wide furor this morning when it yanked digital copies of two books from users’ Kindles: George Orwell’s 1984 and Animal Farm…Read More

Posted On March 29, 2009By Freddy Tran NagerIn Marketing

Want Tail? Watch Your Head: Secrets of Long-Tail Marketing

by Freddy J. Nager, Founder of Atomic Tango LLC Customer: Do you have “I Just Called To Say I Love You”? Barry: Yes. Customer: Can I have it? Barry: No. Customer: Why not? Barry: Because it’s tacky sentimental crap that’s why. Do we look like a store that would sell that song? Do you even know your daughter, there’s no way she likes that song. Oh I’m sorry, is she in a coma? — from “High Fidelity,” the movie A buddy and I were reminiscing about small independent record stores.Read More