Apple Tag



MacBook Air

Posted On December 9, 2017By Freddy Tran NagerIn Materialism

Air Apparent: Why I Rushed To Buy A MacBook Air

by Freddy J. Nager, Founder of Atomic Tango LLC + Apple hOStage… I didn’t need a new computer. My 2010 MacBook Pro is somehow still running strong — now 2 years longer than any previous computer I’ve owned over the past 30 years. (Knock on wood — just by typing this I may curse my Mac.) Plus, my 2010 MacBook Pro includes features no longer available on a new Mac, such as a matte screen (glossy = annoying reflections) and a built-in DVD player (yes, some of us still useRead More
Apple iPad Pro + Pencil Review
by XDL, Filmmaker… In filmmaking, we have the deadly production triangle: cheap, fast and good. If you’re lucky, you get two — usually at the sacrifice of the third. You can have cheap and fast, but it won’t be good. You can have good and fast, but it won’t be cheap. You can have cheap and good, but it’ll never be fast. When it comes to drawing computers, a triangle also applies. The ideal digital creative tool would be powerful, portable, and easy to use. I’ve never gotten all three.Read More
iPod

Posted On November 6, 2015By Freddy Tran NagerIn Marketing

The Brand is the Result: In Defense of Image-Only Advertising

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Loves Strong Brands… I couldn’t resist the bait. A direct marketing guy on LinkedIn posed the following question: “Why don’t most advertising agencies pay as much attention to results as they do to their creative and the awards that they can achieve?… Don’t get me wrong, I believe that branding is important to a company, but feel like you can do both at once and achieve much more. … Respectfully, please help me in understanding why clever creative, especiallyRead More
Amazon Fire Phone

Posted On December 16, 2014By Freddy Tran NagerIn Marketing

If This Is Advertising “Effectiveness,” What Is Failure?

by Freddy J. Nager, Founder of Atomic Tango + Marketing Analyst… Add “effective” to the list of marketing terms that no longer mean anything, alongside “authentic,” “leader,” “revolutionary,” “disruptive” and “engagement.” According to a misdirected study by research firm Ace Metrix, in 2014 Samsung reportedly had 7 of the 15 “most effective” ads in the tech hardware sector, including the top 2. Of course, as everyone knows, Samsung is having a terrible year, with third-quarter profits down 60% to three-year lows. Also on Ace Metrix’s top 15 list was Amazon’sRead More

Posted On October 15, 2011By Freddy Tran NagerIn Marketing

All Hail The Early Adopters: 4 Reasons To Thank The Fanatics

by Freddy J. Nager, Founder of Atomic Tango LLC + Moderate Fanboy It’s predictable: Apple releases a new product, and the devout start camping out at the Temple O’ Jobs to be one of the first to lay their hands upon it. And just as predictably, people will ridicule these fanatics, usually with aspersions about their sex lives (or lack thereof). Note this tweet from comedian Aisha Tyler… These same cooler-than-thou critics, though, never mock the thousands of fans who line up for nosebleed seats and overpriced food and evenRead More
Steve Jobs 1955-2011

Posted On October 5, 2011By Freddy Tran NagerIn Missions

My Favorite Steve Jobs’ Quotation

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs, 2005Read More
by Freddy J. Nager, Founder of Atomic Tango & “Bank Run” Consigliere Full Disclosure: The following post is about one of my clients at Atomic Tango… Imagine waking up and finding yourself strapped to a chair. Standing over you is a strange man swinging a large golf club. He keeps asking you menacing questions, but you have no idea what he’s talking about. Frustrated by your lack of answers, he decides to take a massive swing at a spot right between your eyes… How do you escape? Well, there’s anRead More

Posted On August 2, 2009By Freddy Tran NagerIn Marketing

Pop Quiz: Which One of These Things is Not Like the Others?

by Freddy J. Nager, Founder of Atomic Tango + Long-Time Amazon Customer Who Thinks Amazon Should Know Him Better By Now… Amazon’s ability to recommend products based on my purchases usually impresses me. It’s a smart way to get current customers to buy more. But tonight I purchased a product at Amazon and got a recommendation that I wasn’t quite expecting. Can you tell which one it was? Yes, we Mac users are a wild bunch indeed…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Multimedia Marketer I hear it all the time: “Advertising is a waste of money.” “If you have a great product, you don’t need to advertise.” “Word of mouth is more effective than traditional media.” “It’s impossible to cut through the clutter.” “Most consumers tune out or TiVo past commercials.” While these declarations might be true in some cases, many bullheaded companies still invest millions in advertising — and not just during the Super Bowl when everyone pays attention to theRead More

Posted On December 27, 2008By Freddy Tran NagerIn Marketing

A Mismatch Made In Heaven? Apple Does Wal-Mart

Seeing iPhones sold at Wal-Mart is like seeing Wolfgang Puck chowing down at IHOP (not likely) or Rachael Ray pimping Dunkin Donuts (oh yes she did).  Has there ever been a bigger mismatch in marketing history? What’s next, an Apple logo on a NASCAR vehicle? Or even worse, an Apple at a — what? What’s that, you say? You want to know what’s the big deal?Read More